The cover to the final issue of Boards, published in May 2010 | |
Editor | Rae Ann Fera |
---|---|
Categories | Trade magazine |
Frequency | Monthly |
Publisher | Brunico Communications Ltd. |
First issue | August 1999 |
Final issue | May 2010 |
Country | Canada |
Based in | Toronto |
Language | English |
Website | www.boardsmag.com |
Boards is a former international trade publication catering to the advertising community. Launched in August 1999, the magazine was published monthly until May 2010, when a corporate restructuring of its Canadian publisher, Brunico Communications Ltd., led to the brand's shelving. Responsibility for editing the offline magazine and "Boards Online", its online equivalent, was initially split between Mark Smyka (a former senior editor of Marketing ) [1] and Liz Saunderson. Over the following decade, editorial responsibility fell to Teressa Iezzi, [2] Sandy Hunter, [3] and Rae Ann Fera. Eventually, editing the two branches was consolidated into a single role. The magazine was launched by Tom Symes who ran the brand from 1999-2003 when Jonathan Verk took over as Publisher. Verk ran the publication from 2003 - 2008 during which tome he introduced several new profitable events and published products including Boards U, The Boards Creative Workshops and a Post Production Resource Guide.
Each issue of Boards contained several regular feature columns, including: "Word" (an editorial), "Radar" (industry news), "Ideas" (commentary on various aspects of advertising), interviews with various industry figures, as well as sections catering to the various sectors of the advertising industry (creative, music and sound, post-production and editing, animation, etc). In addition, starting in May 2009, "Boards Online" began publishing daily content updates such as "behind the scenes" features, video links, and commentary on awards ceremonies and particularly striking or successful advertising campaigns.
Editors of the magazine made a number of attempts to improve brand awareness by holding various events. These included "Boards U", an educational event for junior producers; the "Boards Creative Workshop", a networking event bringing various industry figures together; and the "First Boards Awards", an annual awards ceremony celebrating the best new advertising campaigns.
Graphic design is the art, profession and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Therefore, it is an interdisciplinary branch of design whose foundations and objectives revolve around the definition of problems and the determination of objectives for decision-making, through creativity, innovation and lateral thinking along with digital tools, transforming them for proper interpretation. This activity helps in the optimization of graphic communications (see also communication design). It is also known as visual communication design, visual design or editorial design.
"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a GB£6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.
The annual Walkley Awards, under the administration of the Walkley Foundation for Journalism, are presented in Australia to recognise and reward excellence in journalism. They cover all media including print, television, radio, photographic and online media. The Gold Walkley is the highest prize, and is chosen from all category winners.
BBC Online, formerly known as BBCi, is the BBC's online service. It is a large network of websites including such high-profile sites as BBC News and Sport, the on-demand video and radio services co-branded BBC iPlayer, the children's sites CBBC and CBeebies, and learning services such as Bitesize. The BBC has had an online presence supporting its TV and radio programmes and web-only initiatives since April 1994, but did not launch officially until 28 April 1997, following government approval to fund it by TV licence fee revenue as a service in its own right. Throughout its history, the online plans of the BBC have been subject to competition and complaint from its commercial rivals, which has resulted in various public consultations and government reviews to investigate their claims that its large presence and public funding distorts the UK market.
Next Generation was a video game magazine that was published by Imagine Media. It was affiliated to and shared editorial with the UK's Edge magazine. Next Generation ran from January 1995 until January 2002. It was published by Jonathan Simpson-Bint and edited by Neil West. Other editors included Chris Charla, Tom Russo, and Blake Fischer.
Dotmusic was a music webzine that existed as a standalone website from June 1995 to December 2003. Initially intended as the web complement to the UK music industry trade magazine Music Week, the site was relaunched in December 1998 as a website for music fans with features, interviews and the UK charts. The site was edited by Andy Strickland and among its most prominent writers were Nimalan Nadesalingam who contributed artist biographies and James Masterton who contributed a weekly UK chart commentary. After an internship in summer 2000, Alex Donne Johnson used his experience at Dotmusic to go on and found the urban music website RWDmag, which later become one of the key players in the development of grime, UK garage and dubstep online.
The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.
TheFashion Awards, known as the British Fashion Awards until 2016, is an annual ceremony established in the United Kingdom in 1989 to showcase both British and international individuals and businesses who have made the most outstanding contributions to the fashion industry during the year. The ceremony is organized by the British Fashion Council, and is the primary fundraiser for the BFC's Education Foundation; a charity that promotes excellence in design by financially supporting students with the ability and potential to make an exceptional contribution to the fashion industry.
Press Gazette, formerly known as UK Press Gazette (UKPG), is a British media trade magazine dedicated to journalism and the press. First published in 1965, it had a circulation of about 2,500, before becoming online-only in 2013. Published with the motto Fighting For Journalism, it contains news from the worlds of newspapers, magazines, TV, radio and online, dealing with launches, closures, moves, legislation and technological advances affecting journalists.
Backstage is an entertainment-industry brand aimed at people working in film and the performing arts, with a special focus on casting, job opportunities, and career advice.
Acoustic Guitar is a monthly magazine published in the United States since July/August 1990 by String Letter Publishing. The magazine offers information, inspiration, and instruction related to acoustic guitars for players of all levels from beginners to teachers. Each issue includes three or so songs with notation and tablature, lessons, product reviews and interviews of prominent acoustic musicians. The magazine boasts a readership of approximately 54,000 and a social media audience that numbers more than 490,000 likes on Facebook, and is widely available throughout North America.
Sam Richter is the creator and founder of the Know More sales and business improvement program and he delivers motivational keynote and workshop presentations on a variety of technology, sales, and marketing topics. He is most known for his breakthrough uses of search engines like Google combined with social media including LinkedIn, Twitter, Facebook, and other Web-based resources as intelligence gathering and reputation management tools. As part of, and in addition to, his in-person programs, Richter teaches his innovative social selling and sales intelligence methodology via numerous online programs. In 2017, Richter was inducted into the Minnesota Speakers Hall of Fame. In 2019, Top Sales World named Richter one of the world's top 50 Keynote Speakers, and in 2020, The Sweeney Agency Speakers Bureau named Richter one of the 15 Highest Rated Speakers for Virtual Events In 2020, Richter was awarded the CPAE, the highest honor in the professional speaking business, and was inducted into the National Speaker Hall of Fame.
Carousel is an online advertisement launched in April 2009 by Philips to promote Philips Cinema 21:9 LCD televisions. The 139-second (2m19s) piece is a continuous tracking shot of a frozen moment after an armoured van heist gone wrong, with robbers dressed in clown masks holding a pitched battle with police officers inside a hospital. The campaign surrounding Carousel was led by the central Philips team at DDB in London and produced by advertising agency Tribal DDB in Amsterdam. It was directed by Adam Berg, with production contracted to London-based production company Stinkdigital. The ad went on to become a huge critical success, winning the advertising industry's most prestigious award: the Grand Prix at the Cannes Lions International Advertising Festival. It is only the second online advertisement to win in the Film category, after Dove's Evolution in 2007. Scenes from Carousel were used in the music video for hip hop artist 50 Cent's single "Ok, You're Right".
Cake is a television and cinema advertisement launched in 2007 by Škoda Auto to promote the new second-generation Fabia supermini car in the United Kingdom. The 60-second spot forms the centrepiece of an integrated advertising campaign comprising appearances on television, in cinemas, in newspapers and magazines, online, and through direct marketing. The campaign and its component parts were handled by the London branch of advertising agency Fallon Worldwide. Cake was directed by British director Chris Palmer. Production was contracted to Gorgeous Enterprises, with sound handled by Wave Studios. It premiered on British television on 17 May 2007.
James Hilton is an English designer based in London.
AdForum Maydream Inc. is a company founded in 1999 to provide information on the advertising industry to marketers, industry professionals and the trade press. By liaising with industry awards shows and advertising agencies, it has built up a database of Advertising Agency profiles and advertisements. According to information on the site, it currently offers access to profiles of over 20,000 agencies as well as a searchable library of more than 90,000 different ads from 110 countries around the world. An article on the website of the French newspaper Le Figaro in 2010 cited 20,000 agencies and 100,000 campaigns.
Jon Cohen is an American music and media executive in New York City.
Native advertising is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. The word "native" refers to this coherence of the content with the other media that appear on the platform.
The London International Awards, or LIA, is one of the world's leading award shows that honor creativity in the advertising and brand communications space. Held and judged in Las Vegas annually in October, it also hosts Creative LIAisons; a free to attend, by invitation-only development program for Young Creative talent currently working in the industry. The selected guests have the opportunity to hear from some of the thought leaders from around the world as a way to develop their talent and skill base.
The World Branding Forum is a global nonprofit organisation based in London, England. The forum runs various programmes and organises conference, workshops and seminars. It operates a newsroom and publishes industry news on its website. It is also a media partner for various industry events. The forum's industry recognition programme is the World Branding Awards, which it organises annually.