The bourgeoisie is a class of business owners and merchants which emerged in the Late Middle Ages, originally as a "middle class" between peasantry and aristocracy. They are traditionally contrasted with the proletariat by their wealth, political power, and education, as well as their access to and control of cultural, social and financial capital.
Consumerism is a social and economic order in which the goals of many individuals include the acquisition of goods and services beyond those that are necessary for survival or for traditional displays of status. Consumerism has historically existed in many societies, with modern consumerism originating in Western Europe before the Industrial Revolution and becoming widespread around 1900. In 1899, a book on consumerism published by Thorstein Veblen, called The Theory of the Leisure Class, examined the widespread values and economic institutions emerging along with the widespread "leisure time" at the beginning of the 20th century. In it, Veblen "views the activities and spending habits of this leisure class in terms of conspicuous and vicarious consumption and waste. Both relate to the display of status and not to functionality or usefulness."
In sociology and in economics, the term conspicuous consumption describes and explains the consumer practice of buying and using goods of a higher quality, price, or in greater quantity than practical. In 1899, the sociologist Thorstein Veblen coined the term conspicuous consumption to explain the spending of money on and the acquiring of luxury commodities specifically as a public display of economic power—the income and the accumulated wealth—of the buyer. To the conspicuous consumer, the public display of discretionary income is an economic means of either attaining or of maintaining a given social status.
Bohemianism is a social and cultural movement that has, at its core, a way of life away from society's conventional norms and expectations. The term originates from the French bohème and spread to the English-speaking world. It was used to describe mid-19th-century non-traditional lifestyles, especially of artists, writers, journalists, musicians, and actors in major European cities.
Champagne socialist is a political term commonly used in the United Kingdom. It is a popular epithet that implies a degree of hypocrisy, and it is closely related to the concept of the liberal elite. The phrase is used to describe self-identified anarchists, communists, socialists and liberals whose luxurious upper class or "preppy" lifestyles, metonymically including consumption of champagne, are ostensibly in conflict with their political beliefs.
Bobos in Paradise: The New Upper Class and How They Got There is a book by American conservative political commentator David Brooks. It was first published in 2000.
A status symbol is a visible, external symbol of one's social position, an indicator of economic or social status. Many luxury goods are often considered status symbols. Status symbol is also a sociological term – as part of social and sociological symbolic interactionism – relating to how individuals and groups interact and interpret various cultural symbols.
Gauche caviar is a pejorative French term to describe someone who claims to be a socialist while living in a way that contradicts socialist values. The expression is a political neologism dating from the 1980s and implies a degree of hypocrisy. The dictionary Petit Larousse defines left caviar as a pejorative expression for a "Progressivism combined with a taste for society life and its accoutrements". One description referred to it as "the free-thinking, authority-hating, individualistic, tolerant, socialist position... which shaded into a bohemian, existential, communitarian, fairly depressed" worldview espoused by people with money and good clothes.
Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics.
In economics, a luxury good is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a greater proportion of overall spending. Luxury goods are in contrast to necessity goods, where demand increases proportionally less than income. Luxury goods is often used synonymously with superior goods.
A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life. As such, they are closely associated with the advertising and other promotions used to gain mind share in their target market. They often operate from an ideology, hoping to attract a relatively high number of people and ultimately become a recognised social phenomenon.
Anti-consumerism is a sociopolitical ideology that is opposed to consumerism, the continual buying and consuming of material possessions. Anti-consumerism is concerned with the private actions of business corporations in pursuit of financial and economic goals at the expense of the public welfare, especially in matters of environmental protection, social stratification, and ethics in the governing of a society. In politics, anti-consumerism overlaps with environmental activism, anti-globalization, and animal-rights activism; moreover, a conceptual variation of anti-consumerism is post-consumerism, living in a material way that transcends consumerism.
Boho-chic is a style of fashion drawing on various bohemian and hippie influences, which, at its height in late 2005 was associated particularly with actress Sienna Miller, model Kate Moss in the United Kingdom and actress/businesswoman Mary-Kate Olsen in the United States. It has been seen since the early 1990s and, although appearing to wane from time to time, has repeatedly re-surfaced in varying guises. Many elements of boho-chic became popular in the late 1960s and some date back much further, being associated, for example, with pre-Raphaelite women of the mid-to-late 19th century.
Ghetto fabulous is a lifestyle expression that originated among African American communities living in poor urban areas.
The consumer revolution refers to the period from approximately 1600 to 1750 in England in which there was a marked increase in the consumption and variety of luxury goods and products by individuals from different economic and social backgrounds. The consumer revolution marked a departure from the traditional mode of life that was dominated by frugality and scarcity to one of increasingly mass consumption in society.
Sophistication has come to mean a few things, but its original uses were a pejorative, derived from sophist, and included the idea of admixture or adulteration. Today, as researched by Faye Hammill, it is common as a measure of refinement—displaying good taste, wisdom and subtlety rather than crudeness, stupidity and vulgarity. In the perception of social class, sophistication can be linked with concepts such as status, privilege and superiority.
Fuerdai is a Chinese term for the children of the nouveau riche in China. This term, generally considered pejorative, is often invoked in the Chinese media and everyday discussions in mainland China as it incorporates some of the social and moral problems associated with modern Chinese society.
Bobo is a portmanteau word used to describe the socio-economic bourgeois-bohemian group in France, the French analogue to the English notion of the "champagne socialist". The geographer Christophe Guilluy has used the term to describe France's elite class, whom he accuses of being responsible for many of France's current problems.
Quiet luxury is a lifestyle characterized by understated elegance and refined consumption, emphasizing exclusivity and discerning taste without overt displays of wealth. Other terms to describe the same concept include stealth wealth, old money aesthetic, or silent luxury. Although these terms have been equated, there may be differences in usage. For example, stealth wealth connotes hiding wealth, whereas quiet luxury connotes subtly signaling wealth.
