Bong Pineda

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Bong Pineda
Born
Rodolfo Quijano Pineda

(1949-12-21) December 21, 1949 (age 75)
OccupationBusinessman
Spouse Lilia Garcia
Children Dennis Pineda
Mylyn Pineda-Cayabyab
Esmeralda Pineda

Rodolfo "Bong" Quijano Pineda [1] (born December 21, 1949 [2] [3] ) is a Filipino businessman based in Pampanga. He is known for being the patriarch of a political family and for his influence in politics in the province.

Contents

Business career

Bong Pineda was born on December 21, 1949 to Jose Pineda. Raised on the income his father made from operations involving the Spanish card game monte, Pineda later got involved in monte himself in 1969 when he became an aide of a Pampanga congressman who was also a monte operator. He later became overseer of that politician's monte operations in Rizal, San Juan (Metro Manila), and Quezon City. [4]

Pineda has been associated with jueteng , a numbers games which is illegal in the Philippines. He allegedly struck a fortune from the game in 1986. [4] [5] [6] [7] For his alleged involvement, several arrest warrants have been issued against him since May 1990, with him being briefly arrested by the National Bureau of Investigation in April 1991. [8] By 2000, police intelligence reports cited him to head 80% of jueteng operations in Pampanga. [9] He has denied allegations of involvement in jueteng. [1] [10] [11]

In 2000, Sheila Coronel of the Philippine Center for Investigative Journalism reported that the Pinedas' alleged gambling operations, tolerated by numerous police and church officials, were able to fund their regular donation drives in Lubao, which "ensures that the Pinedas have loyal and enduring grassroots support in their hometown." [12]

In 2016, Bong Pineda donated a 8 hectares (20 acres) lot where a new municipal hall complex for Lubao was constructed. [13] In 2019, Bong Pineda led the ground breaking ceremony for the Pradera Verde a development in Lubao which includes an amusement park and a motor racing track. [14] [15] He also led the construction of three Roman Catholic chapels in San Fernando. [16]

Belvedere Corp. is owned by Pineda. The company has a legal license to provide online cockfighting or e-sabong from the state-owned regulator Philippine Amusement and Gaming Corporation. [17] However in May 2022, the government ordered the shut-down of e-sabong nationwide with Bong Pineda's son Dennis implementing the directive in Pampanga where the younger Pineda serves as governor. [18]

Political involvement

Bong Pineda is the patriarch of a political family in Pampanga with the town of Lubao regarded as his hometown. While he has not held office himself, Pineda is regarded as a "kingmaker" [4] [19] [20] [21] in his family's alliance with President Gloria Macapagal Arroyo, who's political rise was alleged to have been assisted by Pineda. [22] Both his wife Lilia Garcia and son Dennis have served as mayor of Lubao and provincial governor of Pampanga. [21] His daughters Esmeralda Pineda and Mylyn Cayabyab have also been Lubao mayor. Cayabyab has also been a provincial board member, and had attempted to run for mayor in San Fernando in 2025. [23]

Pineda has also supported the electoral bid of other politicians in Pampanga. [19] Aside from president Arroyo, he has been claimed to have helped the political careers of President Joseph Estrada and the Lapid family in Pampanga. [4] In 2004, he admitted to assisting the political campaigns of actor Lito Lapid and his son Mark Lapid in the 2004 elections. [4]

He is reputed to avoid public appearances and the media. [14] [21] [23]

References

  1. 1 2 Cupin, Bea (March 23, 2016). "Lord of jueteng? Roxas, Robredo defend Pinedas of Pampanga". Rappler. Retrieved September 9, 2025.
  2. "'Thanks for everything': Mikey Arroyo, mom Gloria attend Bong Pineda's birthday party". Politiko. December 22, 2023. Retrieved September 9, 2025.
  3. "Philanthropist's birthday". SunStar Publishing Inc. December 23, 2019. Retrieved September 9, 2025.
  4. 1 2 3 4 5 Orejas, Tonette (February 27, 2007). "The 'kingmaker' anoints his queen". Philippine Center for Investigative Journalism. Archived from the original on November 3, 2009. Retrieved September 9, 2025.
  5. Orejas, Tonette (March 29, 2000). "8 'jueteng' lords in CL under watch". Philippine Daily Inquirer . Camp Olivas, Pampanga: The Philippine Daily Inquirer, Inc. p. 18. Retrieved June 21, 2022.
  6. Nocum, Armand N.; Contreras, Volt (February 24, 2001). "Prosecute 'Bong' Pineda, Gloria asks DILG chief". Philippine Daily Inquirer . The Philippine Daily Inquirer, Inc. p. A5. Retrieved January 27, 2023. According to the President, her relations with the Pinedas merely concern the official functions of Lilia Pineda...
  7. Cable, Honor Blanco (December 30, 1995). "1995: Year of prayers, tears and hopes". Manila Standard . Kamahalan Publishing Corp. p. 13. Retrieved October 20, 2022. At the same time, the government filed three criminal cases each, including bribery, against eight suspected gambling lords and three of their alleged politician-protectors[....] Charged, following an inquiry by the National Bureau of Investigation, were Rodolfo 'Bong' Pineda...
  8. Villanueva, Marichu A.; Frialde, Mike (December 8, 1995). "FVR-Senate clash over jueteng looms". Manila Standard . Vol. IX, no. 296. p. 2. Retrieved October 7, 2025.
  9. Orejas, Tonette (June 17, 2000). "Why in Northern Luzon not also in Pampanga?". Philippine Daily Inquirer . p. 4. Retrieved October 7, 2025.
  10. Diaz, Jess (May 31, 2005). "Bong Pineda to House: I know nothing about jueteng". The Philippine Star. Retrieved September 9, 2025.
  11. Kreuzer, Peter (2012). PRIF-Report No. 114 | Mafia-style domination: the Philippine province of Pampanga (PDF). Frankfurt am Main: Peace Research Institute Frankfurt. ISBN   978-3-942532-43-3 . Retrieved September 9, 2025.
  12. Coronel, Sheila S. (2000). "The Jueteng Republic". In Coronel, Sheila S. (ed.). Investigating Estrada: Millions, Mansions and Mistresses. Quezon City: Philippine Center for Investigative Journalism. pp. 27–28. ISBN   971-8686-290.
  13. Lacson, Bong (March 22, 2016). "Pinedas break ground for new P71-M town complex". Punto! Central Luzon. Retrieved September 9, 2025.
  14. 1 2 Orejas, Tonette (2019). "Bong Pineda amusement park, speed track, flying club seen to put Lubao in tourism map". Philippine Daily Inquirer. Retrieved September 9, 2025.
  15. "Precision. Power. Pradera World-class racing circuit breaks ground in Pampanga". Punto! Central Luzon. June 22, 2025. Retrieved September 9, 2025.
  16. Flora, Ian Ocampo (December 5, 2024). "Pineda family to construct 3 chapels in San Fernando". SunStar. SunStar Publishing Inc. Retrieved September 9, 2025.
  17. Quismorio, Ellson (May 9, 2021). "Only Atong Ang, Bong Pineda-owned firms have legal 'e-sabong' ops--PAGCOR". Manila Bulletin. Retrieved September 9, 2025.
  18. Malig, Jun A. (May 6, 2022). "Pampanga governor stops 'e-sabong' run by father" . Retrieved September 9, 2025.
  19. 1 2 Manabat, Joann (October 1, 2024). "Pampanga 'kingmaker' Bong Pineda uses helicopter tactics to consolidate political forces". Rappler. Archived from the original on October 1, 2024. Retrieved September 9, 2025.
  20. "Bong Pineda nowhere to be found". The Philippine Star. June 16, 2005. Retrieved September 9, 2025.
  21. 1 2 3 Orejas, Tonette (July 1, 2013). "Alleged 'jueteng' lord launches political dynasty". Philippine Daily Inquirer. Retrieved September 9, 2025.
  22. McCoy, Alfred W., ed. (2009). "Preface". An Anarchy of Families: State and Family in the Philippines. Madison, Wisconsin: University of Wisconsin Press. p. xx. ISBN   978-0-299-22984-9 . Retrieved October 7, 2025.
  23. 1 2 Orejas, Tonette T. (October 7, 2024). "Bong Pineda's daughter files COC for San Fernando mayor". Philippine Daily Inquirer. Retrieved September 9, 2025.