| Financial Times Bracken Prize | |
|---|---|
| Awarded for | Best business book proposal by an author under 35 | 
| Sponsored by | Financial Times McKinsey & Company | 
| Location | London / New York | 
| Reward | £15,000 | 
| First award | 2014 | 
The Bracken Prize (formerly the Financial Times and McKinsey Bracken Bower Prize) is an annual award given to the best business book proposal of the year by a young writer, as determined by the Financial Times and McKinsey & Company. It aims to find the "best proposal for a book about the challenges and opportunities of growth by an author aged under 35". [1]
Established in 2014, the prize was named after Brendan Bracken, chairman of the Financial Times from 1945 to 1958, and Marvin Bower, managing director of McKinsey from 1950 to 1967. [2] The prize is worth £ 15,000 and is presented at the same time as the Financial Times and McKinsey Business Book of the Year Award. [3]
Several previous winners and finalists of the contest have landed book deals with major publishers. [4] [5] Siddarth Shrikanth, finalist for the 2020 prize, secured publishing deals with Duckworth Books and Penguin Random House for his book, The Case for Nature. [6] [7] Winner of the 2019 Prize, Jonathan Hillman had his book on China's global infrastructure expansion, The Digital Silk Road: China's Quest to Wire the World and Win the Future, published by Harper Business. [8] Cambridge University Press published the book by 2018 Prize Winner Andrew Leon Hanna, 25 Million Sparks: The Untold Story of Refugee Entrepreneurs, which tells the story of three Syrian women entrepreneurs in the Za'atari refugee camp and of refugee entrepreneurs around the world. [9] [10] From the same cohort, finalist Christian Busch had his book, published as The Serendipity Mindset: The Art and Science of Creating Good Luck, released by Riverhead Books.
From the 2016 cohort, Kogan Page published Blockchain Babel: The Crypto Craze and the Challenge to Business by finalist Igor Pejic. [11] [12] Houghton Mifflin Harcourt published venture capitalist and Bracken Bower finalist Scott Hartley's book, The Fuzzy and the Techie: Why the Liberal Arts Will Rule the Digital World, a Financial Times Business Book of the Month that was mentioned on the longlist for the FT/McKinsey Business Book of the Year Award in 2017. [13] [14] Published in paperback by Mariner Books, it has been acquired by Penguin Random House in India, and translated into Portuguese and Korean. [15] [16] [17]
Among the 2015 cohort, Penguin Press agreed to publish Meltdown: Why Our Systems Fail and What We Can Do About It , a book about the changing nature of failure in business and life, by 2015 Prize Winners and former derivates trader Christopher Clearfield and University of Toronto professor András Tilcsik. [18] [19] [4] Meltdown won Canada's National Business Book Award in 2019. Irene Yuan Sun's short-listed proposal for a book about China's economic role in Africa was picked up by Harvard Business Review Press. [19]
The prize also led to a publishing deal for Saadia Zahidi, the first-ever Bracken Bower Prize winner in 2014; Nation Books acquired a book based on her proposal, Womenomics in the Muslim World, in 2015, and it was retitled Fifty Million Rising: The New Generation of Working Women Transforming the Muslim World. [4]
In 2023, the Financial Times announced that the Bracken Prize would not take place that year, rather, it would host a celebration of paster winners and entrants. In 2024, Financial Times announced that the Bracken Prize would again not be taking place and that it was attempting to secure resources for a return of the prize. [20]
Blue Ribbon (  ) = winner |  Finalists (F) | Shortlist (S)
 ) = winner |  Finalists (F) | Shortlist (S)
2014 [21]
 Saadia Zahidi, Womenomics in the Muslim World, published as  Fifty Million Rising: The New Generation of Working Women Transforming the Muslim World  (Bold Type Books, 2018) [22]
  Saadia Zahidi, Womenomics in the Muslim World, published as  Fifty Million Rising: The New Generation of Working Women Transforming the Muslim World  (Bold Type Books, 2018) [22]  Christopher Clearfield & András Tilcsik, Rethinking the Unthinkable, published as  Meltdown: Why Our Systems Fail and What We Can Do About It  (Penguin Press, 2018)  [18]  [19]
  Christopher Clearfield & András Tilcsik, Rethinking the Unthinkable, published as  Meltdown: Why Our Systems Fail and What We Can Do About It  (Penguin Press, 2018)  [18]  [19] 2016 [29]
 Nora Rosendahl, Mental Meltdown
  Nora Rosendahl, Mental Meltdown Mehran Gul, The New Geography of Innovation
  Mehran Gul, The New Geography of Innovation Andrew Leon Hanna,  25 Million Sparks: The Untold Story of Refugee Entrepreneurs  (Cambridge University Press, 2022) [36]
  Andrew Leon Hanna,  25 Million Sparks: The Untold Story of Refugee Entrepreneurs  (Cambridge University Press, 2022) [36]  Jonathan Hillman,  The Digital Silk Road: China's Quest to Wire the World and Win the Future  (Harper Business, 2021)
  Jonathan Hillman,  The Digital Silk Road: China's Quest to Wire the World and Win the Future  (Harper Business, 2021)2020 [41]
 Stephen Boyle, New Money
  Stephen Boyle, New Money Ines Lee & Eileen Tipoe, Failing the Class
  Ines Lee & Eileen Tipoe, Failing the Class{{cite web}}: |first1= has generic name (help){{cite book}}:  CS1 maint: location missing publisher (link){{cite book}}:  CS1 maint: location missing publisher (link)