 | |
| Formerly | Plan B Branding |
|---|---|
| Industry | Branding |
| Founded | 2000 in San Diego, California |
| Founder |
|
| Headquarters | San Diego, California |
| Website | brandiose |
Brandiose Studios, Inc., commonly referred to as Brandiose, is an American branding firm based in San Diego, California. Founded by Jason Klein and Casey White in 2000, the company is especially known for its branding and design work with Minor League Baseball teams.
San Diego natives and childhood friends Jason Klein and Casey White founded Plan B Branding, later renamed Brandiose, in 2000 after their firing from the San Diego Padres organization. The pair was fired after orchestrating a mid-game stunt in which the Padres' mascot, the Swinging Friar, smashed a piñata resembling former Padres pitcher Kevin Brown. [1] Following their dismissal, the duo mailed 150 Minor League Baseball teams with the goal of landing a rebranding project with one of them. One of the teams, the West Tenn Diamond Jaxx, responded, and Brandiose redesigned the team's logo and branding. [2] From that point onward, the company continued to work with a growing number of clients from all levels of Minor League Baseball; [3] in 2021, Klein claimed that Brandiose's work was used by anywhere from 30 to 50 teams at a time. [2]
Two of Brandiose's partners, the Lehigh Valley IronPigs and the Richmond Flying Squirrels, led Minor League Baseball in merchandise sales in 2008 and 2010 respectively. [1] Additionally, Brandiose's work for the Rocket City Trash Pandas in 2018 went viral, leading to $4 million in merchandise sales before the team played its first game in 2021. [4] Outside of baseball, the company was responsible for the marketing for the 2017 ECHL Hockey Summer Meetings [5] and designed the logo of the USL W League's Greenville Liberty. [6] In 2020, in response to the COVID-19 pandemic, Klein and White founded The Clink Room, a website which sells baseball caps created by designers worldwide. [7]
Brandiose has faced criticism throughout its existence, with some detractors describing their designs as being overly uniform. [2] Additionally, many of their designs and brandings have received negative reactions upon their reveal due to their perceived outlandishness when compared to traditional team names. [1] Brandiose has responded to the criticism by embracing the controversy with the intent of creating more public interest. [1] Klein and White have also insisted that all designs are deeply influenced by the local cultures of the markets represented, and not for pure novelty. [1] [3]
The San Diego Padres are an American professional baseball team based in San Diego. The Padres compete in Major League Baseball (MLB) as a member club of the National League (NL) West Division. The team plays its home games at Petco Park. The Padres were founded as an expansion franchise in 1969. The team's name, Spanish for "fathers", refers to the Spanish Franciscan friars who founded San Diego in 1769. The Padres are owned by the estate of Peter Seidler, who owned the team from 2012 until his death in 2023.
The Mobile BayBears were a Minor League Baseball team based in Mobile, Alabama, United States. The team, which played in the Southern League, served as the Double-A affiliate of the San Diego Padres (1997–2006), Arizona Diamondbacks (2007–2016), and Los Angeles Angels (2017–2019). The BayBears played in Hank Aaron Stadium, which opened in 1997 and is named after baseball's former all-time home run king and Mobile native Hank Aaron.
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Kino Sports Complex is a multiple-use sports complex in Tucson, Arizona. The Arizona Diamondbacks and Chicago White Sox formerly utilized the complex's main ballpark, Kino Veterans Memorial Stadium, for Cactus League games each March and had their minor league complexes on-site. The ballpark was also home to the Tucson Sidewinders of the Pacific Coast League for the team's last decade in Tucson, running from the stadium's 1998 opening season to the 2008 season. The ballpark was a temporary home (2011–2013) to the Tucson Padres of the Pacific Coast League during the team's relocation to El Paso, Texas. It is also the regular season home of the Pecos League's Tucson Saguaros baseball team since 2016. It seats 11,500 fans, and hosts concerts in addition to its primary function as a baseball park.
Joshua LaRoy Barfield is an American professional baseball executive and former second baseman. He is the son of former major league outfielder Jesse Barfield. Barfield was born in Venezuela during his mother's two-week winterball visit with his father. He attended Klein High School in Harris County, Texas and holds the District 5 single season home run record.
Below is a partial list of players in the Boston Red Sox minor league organization. Players individually listed here have not yet played in Major League Baseball (MLB), but have reached an advanced level of achievement or notoriety. Some notable players in the minor leagues may have their own profile pages, such as first-round draft picks. Note that anyone with a past MLB appearance has their own profile page, even if they are currently playing in the minor leagues.
The San Diego Padres are an American professional baseball team based in San Diego. The Padres compete in Major League Baseball (MLB) as a member club of the National League (NL) West Division. Below are select minor league players of the Padres organization and the rosters of their minor league affiliates:
Michael Butler Humphreys is a former Major League Baseball player. Humphreys played for the New York Yankees from 1991 to 1993. He batted and threw right-handed.
Casey Patrick Kelly is an American professional baseball pitcher in the Cincinnati Reds organization. He has previously played in Major League Baseball (MLB) for the San Diego Padres, Atlanta Braves, and San Francisco Giants. He has also played in the KBO League for the LG Twins. He was a first-round draft choice, 30th overall, in the 2008 Major League Baseball Draft by the Boston Red Sox.
The Richmond Flying Squirrels are a Minor League Baseball team based in Richmond, Virginia. The team, which is a part of the Eastern League, is the Double-A affiliate of the San Francisco Giants major league club, and plays at The Diamond. The Flying Squirrels have been affiliated with the Giants since 2010, making it the longest-running active affiliation in the Giants organization among teams not owned by the Giants. The Squirrels were previously known as the Connecticut Defenders.
The Corvallis Knights, founded as the Aloha Knights, are a collegiate summer baseball team located in Corvallis, Oregon. Founded in 1990 in Beaverton by Dan and his brother Joe Segel, the Knights moved to Corvallis from Gresham in 2007. They play in the West Coast League, a college summer wood-bat league where college players and prospects prepare for the pros. The league comprises teams from British Columbia, Oregon and Washington. Corvallis plays its home games at Goss Stadium, also the home of the Oregon State Beavers.
Carlos Alberto Asuaje is a Venezuelan-American former professional baseball infielder. He played in Major League Baseball (MLB) for the San Diego Padres and in the KBO League for the Lotte Giants.
Shaun Anderson is an American professional baseball pitcher in the Miami Marlins organization. He has previously played in Major League Baseball (MLB) for the San Francisco Giants, Minnesota Twins, Baltimore Orioles, San Diego Padres, Toronto Blue Jays, and Texas Rangers. He has also played in the KBO League for the Kia Tigers. He played college baseball for the University of Florida and was drafted by the Boston Red Sox in the third round of the 2016 MLB draft.
The Rocket City Trash Pandas are a Minor League Baseball team of the Southern League and the Double-A affiliate of the Los Angeles Angels. They are located in Madison, Alabama, and play their home games at Toyota Field.
Luis Fernando Patiño Arzuza is a Colombian professional baseball pitcher for the San Diego Padres of Major League Baseball (MLB). He has previously played in MLB for the Tampa Bay Rays and Chicago White Sox.
Christopher Jesse Hinojosa is an American professional baseball infielder in the Tampa Bay Rays organization.
Paul Christopher Abrams Jr. is an American professional baseball shortstop for the Washington Nationals of Major League Baseball (MLB). He made his MLB debut in 2022 with the San Diego Padres. Abrams was named an All-Star in 2024.
Steven Christopher Wilson is an American professional baseball pitcher for the Chicago White Sox of Major League Baseball (MLB). He has previously played in MLB for the San Diego Padres.
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