 | |
| Formerly | Appboy Inc. (2011–2017) |
|---|---|
| Company type | Public |
| Nasdaq: BRZE | |
| Industry | |
| Founded | 2011 [1] |
| Founders |
|
| Headquarters | , U.S. |
Key people | [2] [3] |
| Products | Customer Engagement Platform |
Number of employees | 1000+ |
| Website | www.braze.com |
Braze, Inc. is an American cloud-based software company based in New York City. [4] [5] It is a customer engagement platform used by businesses for multichannel marketing. [5]
Braze was co-founded as Appboy in 2011 by Bill Magnuson, Jon Hyman, and Mark Ghermezian, [6] who raised $3 million from investors to start the company. [1] [7] [8] In 2016, Appboy launched the CRM and reward system Canvas. [9] [10]
In August 2017, the company received $50 million in Series D Financing [11] and later that year, Appboy rebranded to Braze, Inc. [12] The company launched Braze Alloys in 2018, a network of over 45 integration applications with companies like Segment, mParticle, and Amplitude. [13] The company raised $80 million in Series E funding, with a valuation of $850 million, and opened an office in Singapore. [14]
In 2019, Braze added Google AMP for email [15] and passed $100 million in annual recurring revenue. [16] In 2020, Braze boycotted Facebook advertising and encouraged other brands to do the same over content moderation practices. [17] The company also joined several other marketing tech firms to offer technology grants to Black founded businesses with the Tech for Black Founders program. [18] At this time, Braze was delivering over 100 billion messages each month [19] and had raised over $175 million in funding. [20]
Braze also commissioned the Data Privacy Report which provides details about consumers and their privacy concerns. [21] Along with Skyscanner and Apptopia, Braze published the Ready for Takeoff 2021 Travel Industry Trends, Insights and Strategies. [22] Braze introduced integrations with Snowflake and Shopify. [23] [24]
In October 2021, Braze filed to go public. [25] On November 17, 2021, Braze’s IPO raised $520 million and had a market valuation of $5.9 billion. [26] [27] In 2023, Braze acquired North Star, its exclusive reseller in the ANZ region. North Star is now Braze Australia. [28] In 2023, Braze updated its artificial intelligence capabilities, and renamed it Sage AI by Braze. [29] In 2024, the company announced further expansion to Brazil, Bucharest, Dubai, and Seoul. [30] [31]
Braze provides customer engagement technology for MAX, [32] Skyscanner, [33] PureGym, [34] Burger King, [35] Babylon Health, [36] Grubhub, [37] [38] NASCAR, [39] OkCupid, [40] TUI, [41] and the NBA. [42]