| Bubbles | |
|---|---|
 | |
| Artist | John Everett Millais |
| Year | 1886 |
| Medium | Oil on canvas |
| Dimensions | 102.8 cm× 73.6 cm(40.5 in× 29.0 in) |
| Location | Lady Lever Art Gallery, Port Sunlight |
Bubbles, originally titled A Child's World, is an 1886 painting by Sir John Everett Millais that became famous when it was used over many generations in advertisements for Pears soap. During Millais's lifetime, it led to widespread debate about the relationship between art and advertising.
The painting was one of many child pictures for which Millais had become well known in his later years. It was modelled by his five-year-old grandson William Milbourne James and was based on 17th-century Dutch precursors in the tradition of vanitas imagery, which commented upon the transience of life. These sometimes depicted young boys blowing bubbles, typically set against skulls and other signs of death. [1]
The painting portrays a young golden-haired boy looking up at a bubble, symbolising the beauty and fragility of life. On one side of him is a young plant growing in a pot, emblematic of life, and on the other is a fallen broken pot, emblematic of death. He is spot-lit against a gloomy background.
The painting was first exhibited in 1886 under the title A Child's World at the Grosvenor Gallery in London.
The painting was acquired by Sir William Ingram of The Illustrated London News , who wished to reproduce it in his newspaper. When it was reproduced and presented in the weekly newspaper as a colour plate, it was seen by Thomas J. Barratt, managing director of A & F Pears. Barratt purchased the original painting from Ingram for £2,200 which gave him exclusive copyright on the picture. Millais's permission was sought in order to alter the picture by the addition of a bar of Pears Soap, so that it could be used for the purposes of advertising. At the time Millais was one of the most popular artists in Britain, and he was initially apprehensive at the prospect of his work and his grandson being the subject of commercial exploitation. However, when he was shown the proofs of the proposed advertisements he grew to appreciate the idea, which portrayed the soap as if the child had used it to make the bubbles. [2]
Following the success of this advertisement Millais was attacked in print by the novelist Marie Corelli who accused him in her novel The Sorrows of Satan of prostituting his talent to sell soap. Millais wrote to her pointing out that he had sold the copyright of the painting and so was unable to stop the company from altering it in reproduction. Millais's son later claimed that he had tried to stop the advertisement being made, but had been advised that he had no legal grounds to do so. Corelli retracted her comments in a later edition of the book.
The advertisement became so well known that William Milbourne James, who later rose to the rank of admiral in the Royal Navy, was known as "Bubbles" for the rest of his life.
Since A & F Pears was acquired by Lever Brothers, the painting has been in their ownership. It was lent to the Royal Academy, but was transferred to the Lady Lever Art Gallery in Port Sunlight in 2006. [1]
Euphemia Chalmers Millais, Lady Millais was a Scottish artists' model and writer who was married to Pre-Raphaelite painter John Everett Millais. She had previously been married to the art critic John Ruskin, but she left him with the marriage never having been consummated; it was subsequently annulled. This famous Victorian "love triangle" has been dramatised in plays, films, and an opera.
Sir John Everett Millais, 1st Baronet was an English painter and illustrator who was one of the founders of the Pre-Raphaelite Brotherhood. He was a child prodigy who, aged eleven, became the youngest student to enter the Royal Academy Schools. The Pre-Raphaelite Brotherhood was founded at his family home in London, at 83 Gower Street. Millais became the most famous exponent of the style, his painting Christ in the House of His Parents (1849–50) generating considerable controversy, and he produced a picture that could serve as the embodiment of the historical and naturalist focus of the group, Ophelia, in 1851–52.
The Pre-Raphaelite Brotherhood was a group of English painters, poets, and art critics, founded in 1848 by William Holman Hunt, John Everett Millais, Dante Gabriel Rossetti, William Michael Rossetti, James Collinson, Frederic George Stephens and Thomas Woolner who formed a seven-member "Brotherhood" partly modelled on the Nazarene movement. The Brotherhood was only ever a loose association and their principles were shared by other artists of the time, including Ford Madox Brown, Arthur Hughes and Marie Spartali Stillman. Later followers of the principles of the Brotherhood included Edward Burne-Jones, William Morris and John William Waterhouse.
The Lady Lever Art Gallery is a museum founded and built by the industrialist and philanthropist William Lever, 1st Viscount Leverhulme and opened in 1922. The Lady Lever Art Gallery is set in the garden village of Port Sunlight, on the Wirral and one of the National Museums Liverpool.
William Hesketh Lever, 1st Viscount Leverhulme, was an English industrialist, philanthropist, and politician. Having been educated at a small private school until the age of nine, then at church schools until he was fifteen; a somewhat privileged education for that time, he started work at his father's wholesale grocery business in Bolton. Following an apprenticeship and a series of appointments in the family business, which he successfully expanded, he began manufacturing Sunlight Soap, building a substantial business empire with many well-known brands such as Lux and Lifebuoy. In 1886, together with his brother, James, he established Lever Brothers, which was one of the first companies to manufacture soap from vegetable oils, and which is now part of the British multinational Unilever. In politics, Lever briefly sat as a Liberal MP for Wirral and later, as Lord Leverhulme, in the House of Lords as a Peer. He was an advocate for expansion of the British Empire, particularly in Africa and Asia, which supplied palm oil, a key ingredient in Lever's product line. His firm had become associated with activities in the Belgian Congo by 1911.
Ophelia is an 1851–52 painting by British artist Sir John Everett Millais in the collection of Tate Britain, London. It depicts Ophelia, a character from William Shakespeare's play Hamlet, singing before she drowns in a river.
The Shadow of Death is a religious painting by the English painter William Holman Hunt, on which he worked from 1870 to 1873, during his second trip to the Holy Land. It depicts Jesus as a young man prior to his ministry, working as a carpenter. He is shown stretching his arms after sawing wood. The shadow of his outstretched arms falls on a wooden spar on which carpentry tools hang, creating a "shadow of death" prefiguring the crucifixion. His mother Mary is depicted from behind, gazing up at the shadow, having been looking into a box in which she has kept the gifts given by the Magi.
Pears Glycerin soap is a British brand of soap first produced and sold in 1807 by Andrew Pears, at a factory just off Oxford Street in London. It was the world's first mass-market translucent soap. Under the stewardship of advertising pioneer Thomas J. Barratt, A. & F. Pears initiated a number of innovations in sales and marketing. English actress and socialite Lillie Langtry was recruited to become the poster-girl for Pears in 1882, and in doing so she became the first celebrity to endorse a commercial product.
Isabella (1848–1849) is a painting by John Everett Millais, which was his first exhibited work in the Pre-Raphaelite style, completed shortly after the formation of the Pre-Raphaelite Brotherhood in 1848. It was first exhibited at the Royal Academy in 1849, and is now in the collection of the Walker Art Gallery in Liverpool.
A Huguenot, on St. Bartholomew's Day, Refusing to Shield Himself from Danger by Wearing the Roman Catholic Badge (1851–52) is the full, exhibited title of a painting by John Everett Millais, and was produced at the height of his Pre-Raphaelite period. It was accompanied, at the Royal Academy of Arts in London in 1852, with a long quote reading: "When the clock of the Palais de Justice shall sound upon the great bell, at daybreak, then each good Catholic must bind a strip of white linen round his arm, and place a fair white cross in his cap.—The order of the Duke of Guise." This long title is usually abbreviated to A Huguenot or A Huguenot, on St Bartholomew's Day.
Admiral Sir William Milbourne James, was a British naval commander, politician and author. He served in the Royal Navy from the early 20th century to the Second World War. During the First World War, he was an integral part of the Naval Intelligence Division in its early years.
Mariana is an 1851 oil-on-panel painting by John Everett Millais. The image depicts the solitary Mariana from William Shakespeare's Measure for Measure, as retold in Tennyson's 1830 poem "Mariana". The painting is regarded as an example of Millais's "precision, attention to detail, and stellar ability as a colorist". It has been held by Tate Britain since 1999.
The Boyhood of Raleigh is an 1870 painting by John Everett Millais in the collection of the Tate Gallery. In the painting, Millais depicts famed Elizabethan-era explorer Walter Raleigh and his brother on the Devonshire coast listening to a Genoese sailor pointing out to sea and telling the pair of "tales of wonder on sea and land".
The Black Brunswicker (1860) is a painting by John Everett Millais. It was inspired in part by the exploits of the Black Brunswickers, a German volunteer corps of the Napoleonic Wars, during the Waterloo campaign and in part by the contrasts of black broadcloth and pearl-white satin in a moment of tender conflict.
Thomas James Barratt (1841–1914) was an English businessman who was the chairman of the soap manufacturer A. & F. Pears. A pioneer of brand marketing, he has been called "the father of modern advertising".
Desperate Romantics is a six-part television drama serial about the Pre-Raphaelite Brotherhood, first broadcast on BBC Two between 21 July and 25 August 2009.
The Ruling Passion, sometimes called The Ornithologist, is a painting by John Everett Millais which was shown at the Royal Academy Exhibition in 1885.
The North-West Passage is an 1874 painting by John Everett Millais. It depicts an elderly sailor sitting at a desk, with his daughter seated in a stool beside him. He stares out at the viewer, while she reads from a log-book. On the desk is a large chart depicting complex passageways between incompletely charted arctic islands.
The history of advertising in Britain has been a major part of the history of its capitalist economy for three centuries. It became a major force as agencies were organized in the mid-19th century, using primarily newspapers and magazines. In the 20th century, It grew rapidly with new technologies, such as direct mail, radio, television. In the late 19th century, home-based British agencies were swallowed up and became branches of international firms, but London remains one of the world's most important advertising centers. Radical changes have come recently because of the new roles for the Internet and smart phones. For current conditions see Advertising.