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Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in a wide variety of different contexts.
Disinformation is false information deliberately spread to deceive people. Disinformation is an orchestrated adversarial activity in which actors employ strategic deceptions and media manipulation tactics to advance political, military, or commercial goals. Disinformation is implemented through attacks that "weaponize multiple rhetorical strategies and forms of knowing—including not only falsehoods but also truths, half-truths, and value judgements—to exploit and amplify culture wars and other identity-driven controversies."
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising". A slogan usually has the attributes of being memorable, very concise and appealing to the audience.
Media manipulation refers to orchestrated campaigns in which actors exploit the distinctive features of broadcasting mass communications or digital media platforms to mislead, misinform, or create a narrative that advance their interests and agendas.
Astroturfing is the deceptive practice of hiding the sponsors of an orchestrated message or organization to make it appear as though it originates from, and is supported by, unsolicited grassroots participants. It is a practice intended to give the statements or organizations credibility by withholding information about the source's financial backers.
The hypodermic needle model is claimed to have been a model of communication in which media consumers were "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along".
Agenda-setting theory suggests that the communications media, through their ability to identify and publicize issues, play a pivotal role in shaping the problems that attract attention from governments and international organizations, and direct public opinion towards specific issues. The theory suggests that the media can shape public opinion by determining what issues are given the most attention, and has been widely studied and applied to various forms of media. The way news stories and topics that impact public opinion are presented is influenced by the media. It is predicated on the idea that most individuals only have access to one source of information on most issues: the news media. Since they establish the agenda, they may affect how important some things are seen to be.
Marketing communications refers to the use of different marketing channels and tools in combination. Marketing communication channels focus on how businesses communicate a message to their desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion.
Advocacy journalism is a genre of journalism that adopts a non-objective viewpoint, usually for some social or political purpose.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and themedia effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences. Mass media's role in shaping modern culture is a central issue for the study of culture.
Communicology is the scholarly and academic study of how people create and use messages to affect the social environment. Communicology is an academic discipline that distinguishes itself from the broader field of human communication with its exclusive use of scientific methods to study communicative phenomena. The goals of these scientific methods are to create and extend theory-based knowledge about the processes and outcomes of communication. Practitioners in the communicology discipline employ empirical and deductive research methods, such as cross-sectional and longitudinal surveys, experiments, meta-analyses, and content analyses, to test theoretically-derived hypotheses. Correlational and causal relationships between communication variables are tested in these studies.
Political communication is the study of political messaging that is communicated to the public i.e. political campaigns, and advertising, usually within the mass media. It is an interdisciplinary field that draws from communication and political science. Political communication is concerned with ideas such as information flow, political influence, policy making, news, and their effects on citizens. The field also focuses on the study of the media, political speeches, propaganda, corporations and non-profit organisations that communicate to affect political processes. Modern societal changes that have affected the field include the digitization of media, and a movement towards a post-truth media environment.
Popular culture is generally recognized by members of a society as a set of practices, beliefs, artistic output and objects that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. The primary driving forces behind popular culture, especially when speaking of Western popular cultures, are the mass media, mass appeal, marketing and capitalism; and it is produced by what philosopher Theodor Adorno refers to as the "culture industry".
Word-of-mouth marketing is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort. While it is difficult to truly control word of mouth communication, there are three generic avenues to 'manage' word of mouth communication for the purpose of word-of-mouth marketing, including:
In social psychology, the Yale attitude change approach is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his colleagues at Yale University during World War II. The basic model of this approach can be described as "who said what to whom": the source of the communication, the nature of the communication and the nature of the audience. According to this approach, many factors affect each component of a persuasive communication. The credibility and attractiveness of the communicator (source), the quality and sincerity of the message, and the attention, intelligence and age of the audience can influence an audience's attitude change with a persuasive communication. Independent variables include the source, message, medium and audience, with the dependent variable the effect of the persuasion.
Counterpropaganda is a form of communication consisting of methods taken and messages relayed to oppose propaganda which seeks to influence action or perspectives among a targeted audience. It is closely connected to propaganda as the two often employ the same methods to broadcast messages to a targeted audience. Counterpropaganda differs from propaganda as it is defensive and responsive to identified propaganda. Additionally, counterpropaganda consists of several elements that further distinguish it from propaganda and ensure its effectiveness in opposing propaganda messages.
State-sponsored Internet propaganda is Internet manipulation and propaganda that is sponsored by a state. States have used the Internet, particularly social media to influence elections, sow distrust in institutions, spread rumors, spread disinformation, typically using bots to create and spread contact. Propaganda is used internally to control populations, and externally to influence other societies.
Post-truth politics, also described as post-factual politics or post-reality politics, amidst varying academic and dictionary definitions of the term, refer to a recent historical period where political culture is marked by public anxiety about what claims can be publicly accepted facts.
A social bot, also described as a social AI or social algorithm, is a software agent that communicates autonomously on social media. The messages it distributes can be simple and operate in groups and various configurations with partial human control (hybrid) via algorithm. Social bots can also use artificial intelligence and machine learning to express messages in more natural human dialogue.
Propaganda is a form of persuasion that is often used in media to further some sort of agenda, such as a personal, political, or business agenda, by evoking an emotional or obligable response from the audience. It includes the deliberate sharing of realities, views, and philosophies intended to alter behavior and stimulate people to act.
References
- ↑ Rudyansjah, Tony; Rasidi, Pradipa P. (2022-09-01). "Virtual embodiment in physical realities: Brand buzzers and disciplined bodies in an Indonesian cyberscape". HAU: Journal of Ethnographic Theory. 12 (2): 436–452. doi:10.1086/720302. ISSN 2575-1433. S2CID 253268258.
- 1 2 3 Rasidi, Pradipa P. (2023-10-31). "Transformative Working-Class Labor in Indonesia's Political Influence Operations". Influence Industry Explorer. Retrieved 2023-12-01.
- ↑ Paramaditha, Andjarsari (2013-08-23). "In Indonesia, buzzers are not heard, but tweet for money". Reuters. Retrieved 2023-12-01.
- 1 2 Syaukat, Rosidah; Imanjaya, Ekky (2011). "Tweet Berbayar: Bagaimana Word-of-Mouth Bekerja dalam Media Baru". Humaniora. 2 (2): 1193. doi: 10.21512/HUMANIORA.V2I2.3170 . S2CID 141473100.
- ↑ Wijayanto; Berenschot, Ward. "Organisation and funding of social media propaganda". Inside Indonesia. Retrieved 2023-12-01.
- ↑ Rasidi, Pradipa P. (2023). "Ludic cybermilitias: shadow play and computational propaganda in the Indonesian predatory state". Communication, Culture & Critique. tcad26 (4): 235–242. doi:10.1093/ccc/tcad020 . Retrieved 2023-12-01.
- ↑ Seto, Ario (2019). "Islamist Buzzers Message Flooding, Offline Outreach, and Astroturfing". Advances in Southeast Asian Studies. 12 (2). doi:10.14764/10.ASEAS-0021.
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