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| | |
| Company type | Division |
|---|---|
| Industry | Consumer electronics |
| Founded | September 2023 (as a sub-brand of Nothing Technology Limited) |
| Founder | Carl Pei |
| Headquarters | Delhi NCR, India (prev. London, United Kingdom) |
Area served | Worldwide |
| Products | Smartphones, Earphones |
| Parent | Nothing Technology Limited |
| Website | cmf |
CMF by Nothing is a budget-focused sub-brand launched by Nothing in 2023. [1]
CMF by Nothing was established as a sub-brand of Nothing, a consumer technology company founded by Carl Pei in 2020. The brand aims to make design-focused technology accessible to a broader audience while maintaining Nothing's distinctive transparent design language. [2]
The brand's name "CMF" is meant to reference the design term Color, Material, and Finish, in an attempt to display CMF's goal of creating well-designed budget products. [3] [4] CMF is Nothing's budget line, intending to produce cheaper, more minimalist products than the main line of Nothing products, focusing more on core functionality. [5]
In September 2025, Nothing announced it would spin-off CMF into a standalone company based in India. [6]
CMF launched its first products in 2023, announcing both earbuds (CMF Buds Pro) and a smart watch (CMF Watch Pro) as their planned initial offerings, [7] but later adding a 65W GaN charger to the lineup upon first launch. [8] [9]
On September 26th, 2023, CMF announced the CMF Buds Pro, a pair of earbuds with a circular case, different from most of the earbud designs following it from Nothing and CMF, coming in either grey, black, or orange colors.
The earbuds have an IP54 rating, but the case does not have an IP rating. They support SBC and AAC codecs, have single-device Bluetooth connection rather than the dual-device pairing present on other models, and a claimed battery life of 11 hours, dropping to 6.5 hours with the claimed 45dB ANC enabled. [10] [11]
The Buds Pro launched at $49.
On March 5th, 2024, CMF announced the CMF Buds (alongside the Neckband Pro), a pair of earbuds claiming 42dB ANC, a 12.4mm driver, and a battery life of 8 hours without the case, and 35.5 hours with the case, dropping to 5.6 hours and 24 hours respectively with ANC on. CMF also advertised 'Ultra Bass Technology 2.0' and dual device pairing. [12] [13]
The aluminum dial on the corner has no electronic functions, and is decorative, with the ability to be used as a lanyard loop. [14] [12]
On March 5th, 2024, CMF announced the Neckband Pro (alongside the CMF Buds), a set of neckband-based earbuds with a dial on the neckband for controls. The earbuds attach magnetically together when not in use. They have an advertised IP54 rating, 13.6mm driver, advertised ANC up to 50dB, and a 220mAh battery claiming up to 37 hours of playback, dropping to 23 hours with ANC on. [13] [16] [17]
The Neckband Pro launched at ₹1,999 ($24) [17] only in India. [16]
On July 8th, 2024, CMF announced the CMF Buds Pro 2, the second generation in the CMF Buds Pro lineup, with orange, black, silver, and blue colorways. [18] [19] The primary advertised feature of the new earbuds is the case, with a Smart Dial that can be used to adjust volume from the case by turning it, and can activate an assistant chosen in the Nothing X app by pressing it like a button. [19] [18]
The Buds Pro 2 have a claimed up to 50dB active noise cancellation, with an 11mm bass driver, Bluetooth 5.4 with Google Fast Pair and Microsoft Swift pair, and a claimed battery life of 43 hours with the case, and 11 hours with the buds only, dropping to 26 hours and 6.5 hours respectively if ANC is on. [19] [20] [18] [21]
The Buds Pro 2 also support Dirac Opteo EQ in the Nothing X app, which reviewers have said makes things sound bassier, and sometimes improves the audio experience. [18] [22] [21]
On April 28th, 2025, CMF announced the CMF Buds 2 (as well as 2 Plus & 2a), coming in dark grey, light green, and orange colorways, with 48dB ANC, an 11mm driver, Dirac Opteo tuning support just like the Buds Pro 2 had, the same connectivity options as the Buds Pro 2, and an IP55 rating for the earbuds with an IPX2 rated case. CMF claimed a battery life of 13.5 hours without case, and 55 hours with case. [25] [26] [27] [28] [21]
The Buds 2 has a dial design similar to the Buds Pro 2, however the dial does not have any electronic functions and while it does rotate, can only act as a lanyard loop. [28] [29]
On April 28th, 2025, CMF announced the CMF Buds 2 Plus (as well as Buds 2 & 2a), coming in light grey and blue colorways. The Buds 2 Plus have the same specs as the Buds 2, but with 50dB ANC and 'Smart Adaptive' ANC, a 12mm driver, LDAC support, and an extended battery life, with a claimed 14 hours for the buds without the case, and 61.5 hours with the case, dropping to 7.5 hours and 33 hours respectively with ANC on. [25] [21] [30] [31]
On April 28th, 2025, CMF announced the CMF Buds 2a (as well as Buds 2 & 2 Plus), coming in orange, light grey, and dark grey colorways. The Buds 2a have lower specs than the Buds 2 and Buds 2 Plus, with a claimed up to 42dB noise cancellation (while retaining Adaptive ANC), battery life of 8 hours without the case, and 35.5 hours with the case, dropping to 5 hours and 23 hours respectively with ANC on, as well as IP54 rated buds and an IPX2 rated case. [32] [33] [25] [21]
On September 29th, 2025, [34] [35] CMF announced the CMF Headphone Pro, a pair of wireless headphones in light green, light grey, and dark gray colorways. The headphones claim to support LDAC, up to 40dB ANC, and have a claimed 100 hour battery life on AAC, dropping to 70 hours with LDAC, and dropping to 50 and 38 hours respectively with ANC on. [36] [37] [38]
The headphones don't support audio over the USB-C port, but they do have a 3.5mm audio jack. [38]
The headphones have interchangeable ear cushions, marketed as 'expressive design.' [36]
On September 26th, 2023, CMF announced the CMF Watch Pro, a smart watch with a 1.96 inch AMOLED display, and features commonly found on smart watches, like heart rate monitoring, GPS, and functions for workout and sleep tracking, as well as the ability to take phone calls directly from the watch. Rather than running WearOS, Nothing opted for its own operating system. [8] [40] [41] [42]
The watch's companion app, CMF Watch, had a vulnerability discovered that would allow decryption of sensitive user data, which was subsequently patched, though the vulnerability could still impact the user's email address. [43]
On July 8th, 2024, CMF announced the Watch Pro 2, a newer smartwatch than the original Watch Pro with an IP68 rating, 1.32 inch display, and the same sensors as the original Watch Pro, with an upgraded battery claiming 11 days of typical use, 9 days of heavy use, and 45.8 days in power saving mode. [45] [46] [47]
The watch was heavily advertised based on its interchangeable bezel, [48] [49] but reviews were mixed on the value of the watch, and its reliability, with some reviewers stating the heart rate monitoring and fitness tracking functions failed to work well, or at all, while others claimed the watch as a great deal at its current price. [48] [50] [49]
The Watch Pro 2 launched at $69, just like its predecessor, the Watch Pro. [47] [48] [49]
On July 22nd, 2025, CMF announced the Watch 3 Pro, a newer smartwatch than the Watch Pro 2 with an IP68 rating, 60Hz 1.43 inch AMOLED display, and a 350mAh battery claiming 13 days of typical use, 10 days of heavy use, and 60 days in power saving mode. [51] [52] [53]
Reviewers considered it a large upgrade on the original CMF watch, but not from the Watch Pro 2, and some were confused at the removal of the bezel swapping feature from the Watch Pro 2. [54] [55]
The Watch 3 Pro launched at $99, an increase of $30 from its predecessors. [51] [55] [54]
On July 8th, 2024, CMF announced the Phone (1), an Android smart phone with an IP52 rating, 8GB of RAM, a 50MP camera, 6-67-inch 120Hz AMOLED display, and 5,000 mAh battery with 33W charging, with 128 GB of storage space. The storage could be expanded with a microSD card slot, up to 2TB, or upgraded internally on purchase to 256GB. The RAM could be upgraded to 12GB as well. [56] [57] [58]
The phone has a circle in the corner called the Accessory Point, which allows for attaching accessories, such as a stand, card case, or lanyard. [56] [58]
Reviewers noted the lack of wireless charging or NFC. [57] [58] Despite the visible screws on the back of the phone, the internals are not visible or replaceable after unscrewing, and the screws exist primarily for visual effect, and for swapping attached cases. [58]
On April 28th, 2025, CMF released the CMF Phone 2 Pro, an Android smart phone coming in black, orange, and white colorways, with a 6.77-inch 120Hz adaptive AMOLED screen, 50MP main , 50MP telephoto, 8MP ultrawide, and 16MP selfie cameras, along with 8GB of RAM, and the same 128-256GB storage options, with storage expandable up to 2TB with a MicroSD card. The battery and charging remained the same as the Phone (1), with 5,000 mAh and 33W wired charging, with no wireless charging. [59] [60] [61] [62] [63] [64]
The Phone 2 Pro also supports NFC, resolving a complaint from reviewers of the Phone (1). [64] [58] [57]
On September 26th, 2023, CMF announced the CMF Power 65W GaN, a GaN charger with 2 USB-C ports and 1 USB-A port. The charger comes only in a "Dark Grey" color, which has been likened to black. [8]
The charger can support the following charging speeds based on which combination of ports is used: [65]
Around September of 2024, CMF released the CMF Power 100W GaN charger with no official announcement, though it does have its own product page on the CMF website. [66] [67] Like the original CMF Power 65W GaN, the brick only comes in a Dark Grey colorway.
The charger supports standard USB protocols, as well as PPS for power delivery. The charger can support the following charging speeds: [66]
The CMF Power 100W GaN launched at $39. [66]
Around September of 2024, CMF released the CMF Power 140W GaN charger with no official announcement, though it does have its own product page on the CMF website. [68] Like the original CMF Power 65W GaN, the brick only comes in a Dark Grey colorway.
The charger supports PD 3.1. The charger can support the following charging speeds: [68]
The CMF Power 140W GaN launched at £65, and is not sold in the US on Nothing's official website. [68]
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