Type | Limited company, closed in 1987 |
---|---|
Industry | Post production and visual effects |
Founded | United Kingdom (1964) |
Headquarters | Soho, London, UK |
Number of employees | 27 (1985) |
Camera Effects was a film opticals (post-production and visual effects) studio based in Soho, London from 1964 till its closure in 1987. It had a world wide reputation for producing film special effects and titles for television commercial and feature film projects. [1] The company produced title sequences for major features such as The Three Musketeers, The Rocky Horror Picture Show, Tommy, the Superman films and Supergirl. [2]
The company was started by Roy Pace using an animation rostrum camera in a basement at 2 Bourchier Street in 1964. It moved premises to 6 Dean Street, then to 147 Wardour Street before finally settling at 8–11 Bateman Street as the biggest optical house in Soho with six camera rooms, an optical printer and two film studios.
Film opticals were created using Oxberry [3] aerial image cameras, with "many animation techniques used in the process." [4] The combination of an animation stand with a 35mm projector enabled the fast turnaround of film opticals and was a system popular with designers demanding precise title layouts by rotoscoping directly from the animation stand.
Referring to her own experience at the company, Janet Yale said "This was before computer graphics and all film effects work was done with chemicals, rostrum cameras and optical printers. It was basically a craft skill, there was no formal training for it." [5] [6]
As demand grew in the Spanish and Turkish commercials sectors, Camera Effects set up a production office in Barcelona and an independent aerial image camera unit in Istanbul, with cameramen from London doing 'tour of duties' on a rotation basis.
Roy Pace sold Camera Effects to Brent Walker in 1979 who in turn sold on to the Rank Organization in 1981. [7] The company directors (Sheldon Elbourne, Malcolm Bubb, Gary Pearlman and Pat Conway) acquired the company in April 1984, bringing the company back into private ownership [8] for a few years before selling to Rushes in 1986. The Virgin Group bought Rushes the following year, shutting Camera Effects down in 1987 as the industry embraced new digital technologies, keeping the profitable motion control film studio side of the business going. The Virgin Group dissolved Camera Effects on 25 September 2001. [9]
Special effects are illusions or visual tricks used in the theatre, film, television, video game, amusement park and simulator industries to simulate the imagined events in a story or virtual world.
A storyboard is a graphic organizer that consists of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. The storyboarding process, in the form it is known today, was developed at Walt Disney Productions during the early 1930s, after several years of similar processes being in use at Walt Disney and other animation studios.
The Walt Disney Studios, located in Burbank, California, United States, serves as the corporate headquarters for The Walt Disney Company media conglomerate. The 51-acre studio lot also contains several sound stages, a backlot, and other filmmaking production facilities for Walt Disney Studios's motion picture production. The complex also houses the offices for the company's many divisions, with the exception of the 20th Century Studios, which remains on its namesake lot in Century City.
Digital intermediate (DI) is a motion picture finishing process which classically involves digitizing a motion picture and manipulating the color and other image characteristics.
Visual effects is the process by which imagery is created or manipulated outside the context of a live-action shot in filmmaking and video production. The integration of live-action footage and other live-action footage or CGI elements to create realistic imagery is called VFX.
A rostrum camera is a specially designed camera used in television production and filmmaking to animate a still picture or object. It consists of a moving lower platform on which the article to be filmed is placed, while the camera is placed above on a column. Many visual effects can be created from this simple setup, although it is most often used to add interest to static objects. The camera can, for example, traverse across a painting, and using wipes and zooms, change a still picture into a sequence suitable for television or movie productions.
Traditional animation is an animation technique in which each frame is drawn by hand. The technique was the dominant form of animation in cinema until computer animation.
A matte painting is a painted representation of a landscape, set, or distant location that allows filmmakers to create the illusion of an environment that is not present at the filming location. Historically, matte painters and film technicians have used various techniques to combine a matte-painted image with live-action footage (compositing). At its best, depending on the skill levels of the artists and technicians, the effect is "seamless" and creates environments that would otherwise be impossible or expensive to film. In the scenes, the painting part is static while movements are integrated on it.
An animation camera, a type of rostrum camera, is a movie camera specially adapted for frame-by-frame shooting of animation. It consists of a camera body with lens and film magazines, and is most often placed on a stand that allows the camera to be raised and lowered above a table often having both top and underneath lighting. The artwork to be photographed is placed on this table.
An optical printer is a device consisting of one or more film projectors mechanically linked to a movie camera. It allows filmmakers to re-photograph one or more strips of film. The optical printer is used for making special effects for motion pictures, or for copying and restoring film material.
Rushes Postproduction was a post-production and visual effects company based in London. Rushes closed down in December 2017.
Motion graphics are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual powered technology. The term distinguishes static graphics from those with a transforming appearance over time, without over-specifying the form. While any form of experimental or abstract animation can be called motion graphics, the term typically more explicitly refers to the commercial application of animation and effects to video, film, TV, and interactive applications.
Linwood G. Dunn, A.S.C. was an American pioneer of visual special effects in motion pictures and an inventor of related technology. Dunn worked on many films and television series, including the original 1933 King Kong (1933), Citizen Kane (1941), and Star Trek (1966–69).
An animation stand is a device assembled for the filming of any kind of animation that is placed on a flat surface, including cel animation, graphic animation, clay animation, and silhouette animation.
In cinematography, bipacking, or a bipack, is the process of loading two reels of film into a camera, so that they both pass through the camera gate together. It was used both for in-camera effects and as an early subtractive colour process.
Bird Studios is a UK production company, founded in 2003, specializing in design, computer animation and visual effects for TV, film and the digital world.
Articles related to the field of motion pictures include:
Multi-image is the now largely obsolete practice and business of using 35mm slides (diapositives) projected by single or multiple slide projectors onto one or more screens in synchronization with an audio voice-over or music track. Multi-image productions are also known as multi-image slide presentations, slide shows and diaporamas and are a specific form of multimedia or audio-visual production.
Joel Hynek is a visual effects artist who has worked on over 30 films since 1980.
A live-action animated film is a film that combines live action filmmaking with animation. Films that are both live-action and computer-animated tend to have fictional characters or figures represented and characterized by cast members through motion capture and then animated and modeled by animators. Films that are live action and traditionally animated use hand-drawn, computer-generated imagery (CGI) or stop motion animation.