Carlos Enrique Meyer

Last updated
Carlos Enrique Meyer
Enrique Meyer.jpg
Minister of Tourism
In office
July 1, 2010 –December 10, 2015
President Cristina Fernández de Kirchner
Preceded bypost created
Succeeded by Gustavo Santos
Secretary of Tourism and Sports
In office
August 21, 2003 –July 1, 2010
Preceded byGermán Pérez
Succeeded bypost promoted to Ministry
Personal details
Born (1963-01-12) January 12, 1963 (age 56)
Ramos Mejía, Buenos Aires Province
NationalityFlag of Argentina.svg  Argentina
Political party Justicialist Party
Spouse(s)María Lavirgen Enríquez

Carlos Enrique Meyer (born 1953) is an Argentine businessman and public official who was appointed as the nation's Minister of Tourism upon the post's establishment on July 1, 2010.

Contents

Life and times

Meyer was born in Ramos Mejía, a western suburb of Buenos Aires, [1] and was raised in Puerto San Julián, in remote Santa Cruz Province. [2] He completed four years of a Licentiate course in hospitality management studies in Buenos Aires, though he did not ultimately graduate. [1] Meyer became a tour guide in 1979, and was later the proprietor of a Santa Cruz tour operator. [1] He married the former María Lavirgen Enríquez, and they had three children. [2]

Ramos Mejía City in Buenos Aires Province, Argentina

Ramos Mejía is a city in La Matanza Partido, Buenos Aires Province, Argentina. The city has an area of 11.9 km2 (4.6 sq mi) and a population of 98,547. The city is one of the largest commercial districts in the Western Zone of Greater Buenos Aires.

Buenos Aires Place in Argentina

Buenos Aires is the capital and largest city of Argentina. The city is located on the western shore of the estuary of the Río de la Plata, on the South American continent's southeastern coast. "Buenos Aires" can be translated as "fair winds" or "good airs", but the former was the meaning intended by the founders in the 16th century, by the use of the original name "Real de Nuestra Señora Santa María del Buen Ayre". The Greater Buenos Aires conurbation, which also includes several Buenos Aires Province districts, constitutes the fourth-most populous metropolitan area in the Americas, with a population of around 15.6 million.

Puerto San Julián Town in Santa Cruz, Argentina

Puerto San Julián, also known historically as Port St. Julian, is a natural harbour in Patagonia in the Santa Cruz Province of Argentina located at 49°18′S67°43′W. In the days of sailing ships it formed a stopping point, 180 km (112 mi) south of Puerto Deseado. Nowadays Puerto San Julián is also the name of a small town located on the harbour.

Meyer entered public service upon his appointment as Provincial Minister of Tourism by the newly elected Governor Néstor Kirchner, in 1991. He worked closely with private investors from early in his tenure, notably with the founder of The North Face outfitters, Douglas Tompkins, who in 1992 purchased a 20,000 hectares (49,000 acres) ranch along the Santa Cruz River to establish the first of numerous nature preserves owned by Tompkins in Argentina. [3] He focused promotional efforts on El Calafate and the neighboring Los Glaciares National Park, and approved the construction of the Comandante Armando Tola International Airport at El Calafate, opened in 2000. [1]

Néstor Kirchner president of Argentina

Néstor Carlos Kirchner Jr. was an Argentine politician who served as President of Argentina from 2003 to 2007 and as Governor of Santa Cruz from 1991 to 2003. Ideologically a Peronist and social democrat, he served as President of the Justicialist Party from 2008 to 2010, with his political approach being characterised as Kirchnerism.

The North Face Outdoor recreation company

The North Face is an American outdoor recreation product company. The North Face produces clothing, footwear, and outdoor equipment.

Douglas Tompkins American businessman and environmentalist

Douglas Rainsford Tompkins was an American conservationist, outdoorsman, philanthropist, filmmaker, agriculturalist, and businessman who assembled and preserved the land which became the largest gift of private land to any South American government.

Kirchner became President of Argentina in 2003. A subsequent dispute with the Vice President, Daniel Scioli, led to the dismissal of the Secretary of Tourism, Germán Pérez, and of a number of other officials recommended by Scioli. [4] Citing the need to "retake control of an office which needed a change in personnel," [4] Kirchner named Meyer to the post on August 21. [1]

President of Argentina Head of State of Argentina

The President of Argentina, officially known as the President of the Argentine Nation, is both head of state and head of government of Argentina. Under the national Constitution, the President is also the chief executive of the federal government and Commander-in-Chief of the armed forces.

Daniel Scioli Argentine politician

Daniel Osvaldo Scioli is an Argentine politician, sportsman, and businessman. He was the Vice President of Argentina from 2003 to 2007, under Néstor Kirchner, and was Governor of Buenos Aires Province from 2007 to 2015. He has also served two tenures as president of the Justicialist Party. He was the candidate to the presidency for the Front for Victory ticket in the 2015 general elections, and lost to Mauricio Macri in a runoff election.

Meyer took office amid a strong recovery in tourism in Argentina. [2] He and Presidential Spokesman Enrique Albistur sought to further promote the sector by announcing the Marca País ("Country Brand") initiative, a concept akin to "nation branding" which served the dual purpose of obtaining political support from well-known figures in Argentine sports. [5]

Tourism in Argentina

Argentina is provided with a vast territory and a huge variety of climates and microclimates ranging from tundra and polar in the south to the tropical climate in the north, through a vast expanse of temperate climate and natural wonders like the Aconcagua, the highest mountain in the world outside the Himalayas, the widest river and estuary of the planet, the huge and very mighty Iguazú Falls, some of the flattest and wide meadows-plains of planet Earth, culture, customs and gastronomies famous internationally, a higher degree of development, good quality of life and people and relatively well prepared infrastructure make this country one of the most visited of America.

Nation branding aims to measure, build and manage the reputation of countries. In the book Diplomacy in a Globalizing World: Theories and Practices, the authors define nation branding as “the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations.” Many nations try to make brands in order to build relationships between different actors that are not restricted to nations. It extends to public and private sectors in a nation and helps with nationalism. States also want to participate in multilateral projects. Some approaches applied, such as an increasing importance on the symbolic value of products, have led countries to emphasise their distinctive characteristics. The branding and image of a nation-state "and the successful transference of this image to its exports - is just as important as what they actually produce and sell."This is also referred to as country-of-origin effect.

Kirchner's wife and successor, President Cristina Fernández de Kirchner, had the Tourism Secretariat elevated to a cabinet-level post, and on July 1, 2010, Meyer was sworn in as the first Minister of Tourism. [6]

Cristina Fernández de Kirchner Argentine politician and ex President of Argentina

Cristina Elisabet Fernández de Kirchner(Spanish pronunciation: [kɾisˈtina elisaˈβet ferˈnandez ðe ˈkiɾʃneɾ]; born 19 February 1953), sometimes referred to by her initials CFK, is an Argentine lawyer and politician, who served as President of Argentina from 2007 to 2015.

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References

  1. 1 2 3 4 5 "El turismo tiene que ser una política de Estado". Clarín.
  2. 1 2 3 "Debemos ser más hospitalarios y mejorar los servicios para que los turistas sigan llegando". Gente.
  3. ↑ Sánchez, Gonzalo (2006). La Patagonia vendida: los nuevos dueños de la tierra. Marea Editorial.
  4. 1 2 "Kirchner y Scioli, lejos de reconciliarse". La Nación.
  5. ↑ "Cómo factura el Deportivo K". Noticias. Archived from the original on 2011-07-26. Retrieved 2011-06-16.
  6. ↑ "Meyer juró como Ministro de Turismo". Instituto Nacional de Promoción Turística. Archived from the original on 2011-08-25. Retrieved 2011-06-16.
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