The phrase "carrot and stick" is a metaphor for the use of a combination of reward and punishment to induce a desired behaviour. [1] In politics, "carrot or stick" sometimes refers to the realist concept of soft and hard power. The carrot in this context could be the promise of economic or diplomatic aid between nations, while the stick might be the threat of military action.
The earliest English-language references to the "carrot and stick" come from authors in the mid-19th century who in turn wrote in reference to a caricature or cartoon of the time that depicted a race between donkey riders, with the losing jockey using the strategy of beating his steed with "blackthorn twigs" to urge it forward, while the winner of the race sits in his saddle relaxing and holding the butt end of his baited stick. [2] [3] In fact, in some oral traditions, turnips were used instead of carrots as the donkey's temptation.
Decades later, the idea appeared in a letter from Winston Churchill, dated July 6, 1938: "Thus, by every device from the stick to the carrot, the emaciated Austrian donkey is made to pull the Nazi barrow up an ever-steepening hill." [4]
The Southern Hemisphere caught up in 1947 and 1948 amid Australian newspaper commentary about the need to stimulate productivity following World War II. [5] [6]
The earliest uses of the idiom in widely available U.S. periodicals were in The Economist's December 11, 1948 issue and in a Daily Republic newspaper article that same year that discussed Russia's economy. [7]
In the German language, as well as Russian and Ukrainian, a related idiom translates as pastry and whip .
In Mexico, president and dictator Porfirio Diaz was known for his pan o palo (bread or stick) policy. While Diaz favored conciliation, he also saw the necessity of violence as an option, epitomized by his statement: "Five fingers or five bullets." [8]
The Marshall Plan was an American initiative enacted in 1948 to provide foreign aid to Western Europe. The United States transferred $13.3 billion in economic recovery programs to Western European economies after the end of World War II. Replacing an earlier proposal for a Morgenthau Plan, it operated for four years beginning on April 3, 1948, though in 1951, the Marshall Plan was largely replaced by the Mutual Security Act. The goals of the United States were to rebuild war-torn regions, remove trade barriers, modernize industry, improve European prosperity and prevent the spread of communism. The Marshall Plan proposed the reduction of interstate barriers and the economic integration of the European Continent while also encouraging an increase in productivity as well as the adoption of modern business procedures.
Operant conditioning, also called instrumental conditioning, is a learning process where voluntary behaviors are modified by association with the addition of reward or aversive stimuli. The frequency or duration of the behavior may increase through reinforcement or decrease through punishment or extinction.
Reformism is a type of social movement that aims to bring a social or also a political system closer to the community's ideal. A reform movement is distinguished from more radical social movements such as revolutionary movements which reject those old ideals, in that the ideas are often grounded in liberalism, although they may be rooted in socialist or religious concepts. Some rely on personal transformation; others rely on small collectives, such as Mahatma Gandhi's spinning wheel and the self-sustaining village economy, as a mode of social change. Reactionary movements, which can arise against any of these, attempt to put things back the way they were before any successes the new reform movement(s) enjoyed, or to prevent any such successes.
In behavioral psychology, reinforcement refers to consequences that increase the likelihood of an organism's future behavior, typically in the presence of a particular antecedent stimulus. For example, a rat can be trained to push a lever to receive food whenever a light is turned on. In this example, the light is the antecedent stimulus, the lever pushing is the operant behavior, and the food is the reinforcer. Likewise, a student that receives attention and praise when answering a teacher's question will be more likely to answer future questions in class. The teacher's question is the antecedent, the student's response is the behavior, and the praise and attention are the reinforcements.
Good cop, bad cop, also informally called the Mutt and Jeff technique, is a psychological tactic used in interrogation and negotiation, in which a team of two people take opposing approaches to the subject. One interrogator adopts a hostile or accusatory demeanor, emphasizing threats of punishment, while the other adopts a more sympathetic demeanor, emphasizing reward, in order to convince the subject to cooperate. It is an instance of the Reid technique.
In general, incentives are anything that persuade a person or organization to alter their behavior to produce the desired outcome. The laws of economists and of behavior state that higher incentives amount to greater levels of effort and therefore higher levels of performance. For comparison, a disincentive is something that discourages from certain actions.
Child discipline is the methods used to prevent future unwanted behaviour in children. The word discipline is defined as imparting knowledge and skill, in other words, to teach. In its most general sense, discipline refers to systematic instruction given to a disciple. To discipline means to instruct a person to follow a particular code of conduct.
Temporal difference (TD) learning refers to a class of model-free reinforcement learning methods which learn by bootstrapping from the current estimate of the value function. These methods sample from the environment, like Monte Carlo methods, and perform updates based on current estimates, like dynamic programming methods.
Animal training is the act of teaching animals specific responses to specific conditions or stimuli. Training may be for purposes such as companionship, detection, protection, and entertainment. The type of training an animal receives will vary depending on the training method used, and the purpose for training the animal. For example, a seeing eye dog will be trained to achieve a different goal than a wild animal in a circus.
The public goods game is a standard of experimental economics. In the basic game, subjects secretly choose how many of their private tokens to put into a public pot. The tokens in this pot are multiplied by a factor and this "public good" payoff is evenly divided among players. Each subject also keeps the tokens they do not contribute.
Making a mountain out of a molehill is an idiom referring to over-reactive, histrionic behaviour where a person makes too much of a minor issue. It seems to have come into existence in the 16th century.
Litherland High School is a secondary school in Litherland, Merseyside, England, headed by Principal Mrs Claire Hallwood since 2024. The school was established in March 1948 as the first post-war school to be built in Lancashire, costing £116,000. The school made news headlines in 1981 with accusations of excessive corporal punishment, with reports of over 1,800 slipperings occurring over the preceding four terms up to February 1981.
A-Lad-In His Lamp is a 1948 Warner Bros. Looney Tunes cartoon. The short stars Bugs Bunny, and features the Genie and Caliph Hassan Pfeffer, who is after Bugs and the genie in his lamp. The voices of Bugs Bunny and Caliph Hassan Pfeffer are voiced by Mel Blanc, and the voice of the genie is played by Jim Backus. The cartoon is a takeoff of the story of Aladdin's Lamp. Elements of this short would later be re-used for the Arabian era in Bugs Bunny & Taz: Time Busters.
Behavior management, similar to behavior modification, is a less-intensive form of behavior therapy. Unlike behavior modification, which focuses on changing behavior, behavior management focuses on maintaining positive habits and behaviors and reducing negative ones. Behavior management skills are especially useful for teachers and educators, healthcare workers, and those working in supported living communities. This form of management aims to help professionals oversee and guide behavior management in individuals and groups toward fulfilling, productive, and socially acceptable behaviors. Behavior management can be accomplished through modeling, rewards, or punishment.
Powershift: Knowledge, Wealth and Violence at the Edge of the 21st Century is the third book in a trilogy written by the futurist Alvin Toffler, following Future Shock (1970) and The Third Wave (1980). The hardcover first edition was published October 1, 1990.
Sidney William Bijou was an American developmental psychologist who developed an approach of treating childhood disorders using behavioral therapy, in which positive actions were rewarded and negative behaviors were largely ignored, rather than punished.
Carrotmob is a nonprofit organization based in San Francisco, California. It uses buycotts to reward a business's commitment to making socially responsible changes to the business. Carrotmob also refers to a global movement of community organizers who use the Carrotmob tactic of consumer activism as a way to help change businesses in their communities. In a Carrotmob buycott, businesses compete to be the most socially responsible business, and then a network of consumers spends money to support the winner.
Insufficient justification is an effect studied in the discipline of social psychology. It states that people are more likely to engage in a behavior that contradicts the beliefs they hold personally when offered a smaller reward compared to a larger reward. The larger reward minimizes the cognitive dissonance generated by acting in contradiction to one's beliefs because it feels easier to justify. The theory of insufficient justification formally states that when extrinsic motivation is low, people are motivated to reduce cognitive dissonance by generating an intrinsic motivation to explain their behavior, and similarly more likely to decline a desired activity when presented with a mild threat versus a more serious threat. Insufficient justification occurs when the threat or reward is actually sufficient to get the person to engage in or to avoid a behavior, but the threat or reward is insufficient to allow the person to conclude that the situation caused the behavior.
Compellence is a form of coercion that attempts to get an actor to change its behavior through threats to use force or the actual use of limited force. Compellence can be more clearly described as "a political-diplomatic strategy that aims to influence an adversary's will or incentive structure. It is a strategy that combines threats of force, and, if necessary, the limited and selective use of force in discrete and controlled increments, in a bargaining strategy that includes positive inducements. The aim is to induce an adversary to comply with one's demands, or to negotiate the most favorable compromise possible, while simultaneously managing the crisis to prevent unwanted military escalation."
Punished by Rewards: The Trouble with Gold Stars, Incentive Plans, A's, Praise, and Other Bribes is a 1993 book by Alfie Kohn that argues against the use of rewards to incentivize behavior.
Edward p Montague the idea that persuasion is better than force.