The company serves a diverse range of consumers, including homemakers, professionals, travellers, students, and children. Cello World's products are distributed nationwide through retailers, modern trade retail stores, various e-commerce platforms along with company's e-commerce site. Along with its operations in 28 states and 8 Union Territories in India, the company has presence across 17 countries globally.
History
The company was founded in 1967, when Ghisulal Rathod started a plastic industry with seven machines and sixty workers to manufacture plastic bangles and PVC footwear in Goregaon. In 1982, the group introduced plastic houseware products. This was followed by setting up of thermo-ware product factory in 1986. Later the company ventured into manufacturing of plastic-moulded furniture in 1994.[6] The plastic furniture division is called Wim Plast Ltd.[7]
In 1995, the company started offering pens with Swiss tips and German ink. In 2009, French stationary major BiC acquired 40% equity stake in the writing business of Cello for ₹790 crore at a valuation of ₹1975 crore ($402.5 million). The remaining stake was bought by the company in 2015 and renamed to BIC Cello (India). Cello group later re-entered the industry under a new brand 'Unomax' in 2021.[8]
In 2017, the group launched their glassware products. They signed Amitabh Bachchan as the brand ambassador in October 2020.[9][10]
The company listed on the stock exchanges in November 2023.[11][12]
Operations
The company has thirteen manufacturing facilities in five locations in India. It makes consumer houseware products, opalware and glassware, writing instruments and stationery products, and moulded furniture and allied products.[13][14][15]
The stationery products manufacturing facilities are located in Daman, Uttarakhand, Tamil Nadu and West Bengal.[16]
Lawsuits and controversies
On 26 April 2016, the Gujarat High Court set aside Gandhinagar District Court’s order preventing Cello's Wimplast Ltd from selling its air cooler models Tower-25, Tower-50, Wave and Marvel after Symphony filed a case against Wim Plast.[17]
In October 2023, a company called Shree Vallabh Metals had secured an injunction from Delhi High Court against the use of the Max Fresh trademark by Cello Plastic Industrial Works.[18]
This page is based on this Wikipedia article Text is available under the CC BY-SA 4.0 license; additional terms may apply. Images, videos and audio are available under their respective licenses.
₹2,000.26 crore (US$240 million) (FY 2023-24) [4]