 | |
| Product type | Canned pasta products |
|---|---|
| Owner | Conagra Brands |
| Country | United States |
| Introduced | 1928 |
| Website | chefboyardee.com |
Chef Boyardee is an American brand of canned pasta products sold internationally by Conagra Brands. The company was founded by Italian immigrant Ettore Boiardi in Milton, Pennsylvania, U.S., in 1928. [1] [2]
After leaving his position as head chef at the Plaza Hotel in New York City, Ettore Boiardi opened a restaurant called Il Giardino d'Italia ("The Garden of Italy") in 1924 [3] at East 9th Street and Woodland Avenue in Cleveland, Ohio. [4] The idea for Chef Boiardi came about when restaurant customers began asking Boiardi for his spaghetti sauce, which he began to distribute in milk bottles. [3] Four years later, in 1928, Boiardi opened a factory and moved production to Milton, Pennsylvania, where he could grow his own tomatoes and mushrooms. [2] He decided to anglicize the name of his product to "Boy-Ar-Dee" to help Americans pronounce his name correctly. [3] The first product to be sold was a "ready-to-heat spaghetti kit" in 1928. The kit included uncooked pasta, tomato sauce, and a container of grated cheese. [5]
The U.S. military commissioned the company during World War II for the production of army rations, requiring the factory to run 24 hours a day. [2] At its peak, the company employed approximately 5,000 workers and produced 250,000 cans per day. After the war ended, Boiardi had to choose between selling the company or laying off everyone he had hired. He sold the company to American Home Foods in 1946 for nearly $6 million, and remained as a spokesman and consultant for the brand until 1978. [6] American Home Foods turned its food division into International Home Foods in 1996. Four years later, International Home Foods was purchased by ConAgra Foods, which continues to produce Chef Boyardee canned pastas bearing Boiardi's likeness. [7]
In 2018, Barbara Lippert of Advertising Age compared the 1966 Young & Rubicam ad for Beefaroni to The 400 Blows and running of the bulls. The ad features a large group of children running through Venice singing, "Hooray...for Beefaroni!" Lippert believed the ad influenced other famous commercials such as Prince Spaghetti (known for "Anthony! Anthony!") and "Hilltop" for Coca-Cola. [8]
Chef Boyardee is one of the only brands to request to be removed from an episode of Seinfeld . In the 1996 episode "The Rye", Kramer is allowed to operate a Hansom cab for a week, and feeds the horse excess cans of Beefaroni, which causes frequent and foul smelling flatulence. As a result of the request, the name was changed to "Beef-a-reeno". [9]
In 2005, Chef Boyardee was shown in MasterCard's "Icons" commercial during Super Bowl XXXIX, which depicts advertising mascots having dinner together. [10]
The Kraft Heinz Foods Company, formerly the H. J. Heinz Company and commonly known as Heinz, is an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania. The company was founded by Henry J. Heinz in 1869. Heinz manufactures food products in plants on six continents, and markets these products in more than 200 countries and territories. The company claims to have 150 number-one or number-two brands worldwide. Heinz ranked first in ketchup in the US with a market share in excess of 50%; the Ore-Ida label held 46% of the frozen potato sector in 2003.
Chili con carne or carne con chile is a spicy stew of Mexican origin containing chili peppers, meat, tomatoes, and often pinto beans or kidney beans. Other seasonings may include garlic, onions, and cumin.
Ravioli are a type of stuffed pasta comprising a filling enveloped in thin pasta dough. Usually served in broth or with a sauce, they originated as a traditional food in Italian cuisine. Ravioli are commonly square, though other forms are also used, including circular and semi-circular (mezzelune).
Pot Noodle is a brand of instant noodle snack foods from the United Kingdom, available in a selection of flavours and varieties. This dehydrated food consists of noodles, assorted dried vegetables and flavouring powder. It is prepared by adding boiling water, which rapidly softens the noodles and dissolves the powdered sauce.
Franco-American is a brand name of the Campbell Soup Company. Founded by Alphonse Biardot as Franco-American Food Company, it sells gravy and condensed soups; it was formerly used for SpaghettiOs and other pasta products until 2004 when it was replaced with the main Campbell's brand.
SpaghettiOs is an American brand of canned ring-shaped pasta in tomato sauce. It is marketed for children as "less messy" than regular spaghetti. More than 150 million cans of SpaghettiOs are sold each year. They are sold in tomato sauce and with additions including meatballs, pieces of processed meat resembling hot dog slices, beef-filled ravioli, and calcium-fortified spaghetti.
Hunt's is a brand of preserved tomato products owned by Conagra Brands. The company was founded in 1888, in Sebastopol, California, as the Hunt Bros. Fruit Packing Co., by Joseph and William Hunt. The brothers relocated to nearby Santa Rosa in 1890, and then to Hayward in 1895. This small canning operation grew rapidly, focused on canning the products of California's booming fruit and vegetable industries. By 1941, the plant shipped a hundred million cans of soup, fruits, vegetables, and juices annually.
Healthy Choice is the name of a brand of refrigerated and frozen foods owned by ConAgra Foods. ConAgra sells a broad array of dishes through its Healthy Choice brand, including frozen dinners, side dishes, cold cuts and other meats, canned soups, ice cream, bread, pasta sauce, and popcorn. In Canada, Healthy Choice is a brand of ConAgra Brands. In Australia, McCain Foods, a Canadian company, owns the Healthy Choice name.
Manwich, a portmanteau of man and sandwich, is the brand name of a canned sloppy joe sauce produced by ConAgra Foods and Hunt's, introduced in 1969. The can contains seasoned tomato sauce that is added to ground beef cooked in a skillet. It is marketed as a quick and easy one-pan meal for the whole family. Manwich's slogan is, "A sandwich is a sandwich, but a Manwich is a meal."
Van Camp's is an American brand of canned bean products currently owned by ConAgra Foods, Inc. Their products typically consist of beans stewed in a flavored sauce. Van Camp's has for some time been the second-best selling brand of baked beans in the United States, competing with Bush's Baked Beans.
Prego is a trade mark brand name pasta sauce of Campbell Soup Company. It was introduced internationally in 1981.
Spaghetti and meatballs is an Italian-American pasta dish consisting of spaghetti, tomato sauce, and meatballs.
Ettore Boiardi, also known by the Anglicized name Hector Boyardee, was an Italian-American chef, famous for his eponymous brand of food products, named Chef Boyardee.
Ralcorp Holdings is an American manufacturer of various food products, including breakfast cereal, cookies, crackers, chocolate, snack foods, mayonnaise, pasta, and peanut butter. The company is based in St. Louis, Missouri. The majority of the items Ralcorp makes are private-label, store-brand products. It has over 9,000 employees. Ralcorp has its headquarters in the Bank of America Plaza in downtown St. Louis.
Bolognese sauce, known in Italian as ragù alla bolognese or ragù bolognese, is a meat-based sauce in Italian cuisine, typical of the city of Bologna. It is customarily used to dress tagliatelle al ragù and to prepare lasagne alla bolognese.
International Home Foods (IHF) was an American manufacturer, distributor and marketer of food products, based in Parsippany, New Jersey. It was acquired in 2000 by ConAgra Foods and merged into ConAgra's Grocery Products division. IHF's best known brands were Chef Boyardee pasta products, Bumble Bee Seafood, PAM cooking spray, and Gulden's mustard.
Libby's was an American company that produced canned food and beverages. The firm was established in 1869 in Chicago, Illinois. The Libby's trademark is currently owned by Libby's Brand Holding based in Geneva, Switzerland, and is licensed to several companies around the world.
La Choy is a brand name of canned and prepackaged American Chinese food ingredients. The brand was purchased in 1990 from Beatrice Foods by ConAgra Foods during the LBO firm Kohlberg Kravis Roberts' dismantling of the company and is still currently a property of ConAgra.
Boiardi is an Italian surname.
