Product type | Canned pasta products |
---|---|
Owner | Conagra Brands |
Country | United States |
Introduced | 1928 |
Website | www |
Chef Boyardee is an American brand of canned pasta products sold internationally by Conagra Brands. The company was founded by Italian immigrant Ettore Boiardi in Milton, Pennsylvania, U.S., in 1928. [1] [2]
After leaving his position as head chef at the Plaza Hotel in New York City, Ettore Boiardi opened a restaurant called Il Giardino d'Italia ("The Garden of Italy") in 1924 [3] at East 9th Street and Woodland Avenue in Cleveland, Ohio. [4] The idea for Chef Boiardi came about when restaurant customers began asking Boiardi for his spaghetti sauce, which he began to distribute in milk bottles. [3] Four years later, in 1928, Boiardi opened a factory and moved production to Milton, Pennsylvania, where he could grow his own tomatoes and mushrooms. [2] He decided to anglicize the name of his product to "Boy-Ar-Dee" to help Americans pronounce his name correctly. [3] The first product to be sold was a "ready-to-heat spaghetti kit" in 1928. The kit included uncooked pasta, tomato sauce, and a container of grated cheese. [5]
The U.S. military commissioned the company during World War II for the production of army rations, requiring the factory to run 24 hours a day. [2] At its peak, the company employed approximately 5,000 workers and produced 250,000 cans per day. After the war ended, Boiardi had to choose between selling the company or laying off everyone he had hired. He sold the company to American Home Foods in 1946 for nearly $6 million, and remained as a spokesman and consultant for the brand until 1978. [6] American Home Foods turned its food division into International Home Foods in 1996. Four years later, International Home Foods was purchased by ConAgra Foods, which continues to produce Chef Boyardee canned pastas bearing Boiardi's likeness. [7]
In 2018, Barbara Lippert of Advertising Age compared the 1966 Young & Rubicam ad for Beefaroni to The 400 Blows and running of the bulls. The ad features a large group of children running through Venice singing, "Hooray...for Beefaroni!" Lippert believed the ad influenced other famous commercials such as Prince Spaghetti (known for "Anthony! Anthony!") and "Hilltop" for Coca-Cola. [8]
Chef Boyardee is one of the only brands to request to be removed from an episode of Seinfeld . In the 1996 episode "The Rye", Kramer is allowed to operate a Hansom cab for a week, and feeds the horse excess cans of Beefaroni, which causes frequent and foul smelling flatulence. As a result of the request, the name was changed to "Beef-a-reeno". [9]
In 2005, Chef Boyardee was shown in MasterCard's "Icons" commercial during Super Bowl XXXIX, which depicts advertising mascots having dinner together. [10]
The Kraft Heinz Foods Company, formerly the H. J. Heinz Company and commonly known as Heinz, is an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania. The company was founded by Henry J. Heinz in 1869. Heinz manufactures food products in plants on six continents, and markets these products in more than 200 countries and territories. The company claims to have 150 number-one or number-two brands worldwide. Heinz ranked first in ketchup in the US with a market share in excess of 50%; the Ore-Ida label held 46% of the frozen potato sector in 2003.
Milton is a borough in Northumberland County, Pennsylvania, United States, on the West Branch Susquehanna River, 50 miles (80 km) north of Harrisburg, located in Central Pennsylvania's Susquehanna River Valley. It is approximately 10 miles upriver from the mouth of the West Branch Susquehanna River and about 30 miles downriver of Williamsport.
Ravioli are a type of stuffed pasta comprising a filling enveloped in thin pasta dough. Usually served in broth or with a sauce, they originated as a traditional food in Italian cuisine. Ravioli are commonly square, though other forms are also used, including circular and semi-circular (mezzelune).
Conagra Brands, Inc. is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, and food service establishments. Based on its 2021 revenue, the company ranked 331st on the 2022 Fortune 500.
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SpaghettiOs is an American brand of canned ring-shaped pasta in tomato sauce. It is marketed to parents as "less messy" than regular spaghetti. More than 150 million cans of SpaghettiOs are sold each year. They are sold in tomato sauce and with additions including meatballs, pieces of processed meat resembling hot dog slices, beef-filled ravioli, and calcium-fortified spaghetti.
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Healthy Choice is the name of a brand of refrigerated and frozen foods owned by ConAgra Foods. ConAgra sells a broad array of dishes through its Healthy Choice brand, including frozen dinners, side dishes, cold cuts and other meats, canned soups, ice cream, bread, pasta sauce, and popcorn. In Canada, Healthy Choice is a brand of ConAgra Brands. In Australia, McCain Foods, a Canadian company, owns the Healthy Choice name.
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Spaghetti and meatballs is an Italian-American pasta dish consisting of spaghetti, tomato sauce, and meatballs.
Ettore Boiardi, also known by the Anglicized name Hector Boyardee, was an Italian-American chef, famous for his eponymous brand of food products, named Chef Boyardee.
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