Product type | Frozen dinners |
---|---|
Owner | Conagra Brands |
Country | United States |
Introduced | 1989 |
Website | www |
Healthy Choice is the name of a brand of refrigerated and frozen foods owned by ConAgra Foods. ConAgra sells a broad array of dishes through its Healthy Choice brand, including frozen dinners, side dishes, cold cuts and other meats, canned soups, ice cream, bread, pasta sauce, and popcorn. In Canada, Healthy Choice is a brand of ConAgra Brands. In Australia, McCain Foods, a Canadian company, owns the Healthy Choice name.
According to ConAgra's official corporate history, Healthy Choice came into being after then-ConAgra CEO Charles "Mike" Harper suffered a heart attack in 1985. Forced to dramatically alter his diet, he came up with the idea of a line of healthier frozen foods. [1]
In April 2009, ConAgra reintroduced Healthy Choice's line of frozen meals along with new products, including a line of All Natural Entrees. To promote the changes, Healthy Choice spent between $900 million and $1.5 billion on a multimedia campaign that included advertisements with actress Julia Louis-Dreyfus featured in commercials directed by Christopher Guest. Other rebranding efforts included new packaging designs. [2]
A frozen meal, prepackaged meal, ready-made meal, ready meal (UK), frozen dinner, and microwave meal is ultra-processed food portioned for an individual. A frozen meal in the United States and Canada usually consists of a type of meat, fish, or pasta for the main course, and sometimes vegetables, potatoes, and/or a dessert. Some frozen meals feature Indian, Chinese, Mexican, and other foods of international customs. Another form of convenience food, which is merely a refrigerated ready meal that requires less heating but expires sooner, is popular.
Marie Callender's is an American restaurant chain. Its headquarters are in the Marie Callender's Corporate Support Center in Mission Viejo, Orange County, California. As of April 2024, the company operates 24 locations in California, Idaho, Nevada, and Utah.
The J.M. Smucker Company, also known as Smuckers, is an American manufacturer of food and beverage products. Headquartered in Orrville, Ohio, the company was founded in 1897 as a maker of apple butter. J.M. Smucker currently has three major business units: consumer foods, pet foods, and coffee. Its flagship brand, Smucker's, produces fruit preserves, peanut butter, syrups, frozen crustless sandwiches, and ice cream toppings.
Conagra Brands, Inc. is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, and food service establishments. Based on its 2021 revenue, the company ranked 331st on the 2022 Fortune 500.
Armour & Company was an American company and was one of the five leading firms in the meat packing industry. It was founded in Chicago, in 1863, by the Armour brothers led by Philip Danforth Armour. By 1880, the company had become Chicago's most important business and had helped make Chicago and its Union Stock Yards the center of America's meatpacking industry. During the same period, its facility in Omaha, Nebraska, boomed, making the city's meatpacking industry the largest in the nation by 1959. In connection with its meatpacking operations, the company also ventured into pharmaceuticals and soap manufacturing, introducing Dial soap in 1948.
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JBS USA Holdings, Inc. is a meat processing company and a wholly owned subsidiary of the Brazilian multinational JBS S.A. The subsidiary was created when JBS entered the U.S. market in 2007 with its purchase of Swift & Company.
David Phillips is an American civil engineer best known for accumulating frequent flyer miles by taking advantage of a promotion by Healthy Choice Foods in 1999. While grocery shopping he calculated that the value of a mail-in promotion for frequent flyer miles exceeded the cost of the pudding on which it was offered. In May 1999, Phillips received 1,253,000 frequent flyer miles.
Lean Cuisine is a brand of frozen entrées and dinners sold in the United States by Nestlé, and in Australia by Vesco. The brand began as low-fat, low-calorie versions of Stouffer's products. Today, Lean Cuisine includes traditional dinners, ethnic dishes, pizzas, whole-grain Spa Cuisine entreés, and panini. The headquarters of Lean Cuisine in the United States is located in Solon, Ohio, a suburb of Cleveland.
Bertolli is a brand of Italian food products produced by multiple companies around the world with the trademark owned by Mizkan Holdings. Originating as a brand of extra-virgin olive oil, in which it was the global market leader, pasta sauces and ready meals are now sold under the brand name as well.
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Morton Frozen Foods is the brand name of a now-discontinued line of frozen foods, including honey buns, jelly donuts, and pot pies, that was distributed nationwide in the United States for almost 50 years. It was ultimately acquired by ConAgra Foods.
Ralcorp Holdings is an American manufacturer of various food products, including breakfast cereal, cookies, crackers, chocolate, snack foods, mayonnaise, pasta, and peanut butter. The company is based in St. Louis, Missouri. The majority of the items Ralcorp makes are private-label, store-brand products. It has over 9,000 employees. Ralcorp has its headquarters in the Bank of America Plaza in downtown St. Louis.
Linda McCartney Foods is a British food brand specializing in vegetarian and vegan food. Available in the UK, as well as Norway, Ireland, Austria, Australia, South Africa and New Zealand, the range includes chilled and frozen meat analogues in the form of burgers, sausages, sausage rolls, meatballs, stir-fry dishes and pastas.
Libby's was an American company that produced canned food and beverages. The firm was established in 1869 in Chicago, Illinois. The Libby's trademark is currently owned by Libby's Brand Holding based in Geneva, Switzerland, and is licensed to several companies around the world.