 | |
| Product type | Popcorn |
|---|---|
| Owner | Our Home |
| Country | U.S. |
| Introduced | 1986 |
| Previous owners | General Mills (1986–2008) Diamond Foods (2008–2016) Snyder's-Lance (2016–2024) [1] |
| Website | popsecret.com |
Pop Secret is an American brand of popcorn owned by Our Home. Our Home acquired the brand from the Campbell Soup Company in 2024.
Pop Secret popcorns were introduced by General Mills in 1986.
The brand was first introduced in January 1986. [2] Pop Secret was previously manufactured by General Mills and was purchased by the Diamond Foods in September 2008, for about $190 million. [3] [4] Snyder's-Lance purchased the brand from Diamond in 2016 and the company itself was acquired by Campbell's a year later. [5] [1]
Pop Secret formerly sponsored an annual NASCAR race called the "Pop Secret Microwave Popcorn 400" at Rockingham Speedway in North Carolina, as well as the race it was replaced by in 2004, the "Pop Secret 500" at Auto Club Speedway in Fontana, California. Pop Secret created a variety of colored popcorn called Pop Qwiz[ sic ] in the early-1990s. Colors included yellow, blue, green, and a mystery bag with a surprise color. [6] Pop Secret created the What's Your Pop Secret? Theatre, [7] which showcased and supported independent film makers. Pop Secret continues to support Film Independent (FIND), [8] a non profit organization that helps increase diversity in film making within the industry.
In 2014, Pop Secret introduced a pre-popped popcorn in a bag.
On September 15, 2015, it was announced that Pop Secret would become the official popcorn of the Disneyland Resort and the Walt Disney World Resort, as well as becoming the title sponsor of the nighttime show Fantasmic! at Disney's Hollywood Studios at Walt Disney World. [9] [10]
Popcorn is a variety of corn kernel which expands and puffs up when heated. The term also refers to the snack food produced by the expansion. It is one of the oldest snacks, with evidence of popcorn dating back thousands of years in the Americas. It is commonly eaten salted, sweetened, or with artificial flavorings.
Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was created by the Washburn-Crosby Company in 1921 to give a personalized response to consumer product questions. In 1954, General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages. A portrait of Betty Crocker appears on printed advertisements, product packaging, and cookbooks.
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A popcorn maker is a machine used to pop corn. Since ancient times, popcorn has been a popular snack food, produced through the explosive expansion of kernels of heated corn (maize). Commercial large-scale popcorn machines were invented by Charles Cretors in the late 19th century. Many types of small-scale home methods for popping corn also exist.
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Noble is a production studio based in Los Angeles, California. The studio focuses primarily on producing television advertisements, mainly animated ones. It also produces music videos, short films and web content. Noble offers a wide range of services, including live action and integration, character design, film title design, 2D and 3D animation, digital compositing, digital/traditional ink & paint. The studio was co-founded by Mark Medernach and Paul Dektor.
Snyder's-Lance, Inc. is the second largest salty snack maker in the United States. It was formed by the 2010 merger of Lance Inc. and Snyder's of Hanover. The company is a subsidiary of The Campbell's Company.
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...General Mills came on strong in January 1986, when it introduced Pop Secret.
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