 | |
| Product type | Popcorn |
|---|---|
| Owner | Our Home |
| Country | U.S. |
| Introduced | 1986 |
| Previous owners | General Mills (1986–2008) Diamond Foods (2008–2016) Snyder's-Lance (2016–2024) [1] |
| Website | popsecret.com |
Pop Secret is an American brand of popcorn, owned and marketed by Our Home. Our Home purchased the Pop Secret brand from the Campbell Soup Company in 2024.
Pop Secret popcorns were introduced by General Mills in 1986.
The brand was first launched in January 1986. [2] Pop Secret was previously manufactured by General Mills and was purchased by the Diamond Foods in September 2008, for about $190 million. [3] [4] Snyder's-Lance purchased the brand from Diamond in 2016 and the company itself was acquired by Campbell's a year later. [5] [1]
Pop Secret formerly sponsored an annual NASCAR race called the "Pop Secret Microwave Popcorn 400" at Rockingham Speedway in North Carolina, as well as the race it was replaced by in 2004, the "Pop Secret 500" at Auto Club Speedway in Fontana, California. Pop Secret created a variety of colored popcorn called Pop Qwiz[ sic ] in the early-1990s. Colors included yellow, blue, green, and a mystery bag with a surprise color. [6] Pop Secret created the What's Your Pop Secret? Theatre, [7] which showcased and supported independent film makers. Pop Secret continues to support Film Independent (FIND), [8] a non profit organization that helps increase diversity in film making within the industry.
In 2014, Pop Secret introduced a pre-popped popcorn in a bag.
On September 15, 2015, it was announced that Pop Secret would become the official popcorn of the Disneyland Resort and the Walt Disney World Resort, as well as becoming the title sponsor of the nighttime show Fantasmic! at Disney's Hollywood Studios at Walt Disney World. [9] [10]
Popcorn is a variety of corn kernel which expands and puffs up when heated. The term also refers to the snack food produced by the expansion. It is one of the oldest snacks, with evidence of popcorn dating back thousands of years in the Americas. It is commonly eaten salted, sweetened, or with artificial flavorings.
Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was created by the Washburn-Crosby Company in 1921 to give a personalized response to consumer product questions. In 1954, General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages. A portrait of Betty Crocker appears on printed advertisements, product packaging, and cookbooks.
The Land is a pavilion located in the World Nature neighborhood of Epcot, a theme park at the Walt Disney World Resort in Bay Lake, Florida. The pavilion is dedicated to human interaction with the Earth, focusing on agriculture, conservation, and travel. It opened on October 1, 1982, as part of the Phase I features for the grand opening of what was then known as EPCOT Center. It explores how humans can both use the land for their benefit, and how they can also destroy it. Future Technology in better preserving the land is also explored in the pavilion, along with a focus on the celebration of the land itself.
Snyder's of Hanover is an American bakery and pretzel brand distribution company based in Hanover, Pennsylvania, specializing in German traditional pretzels. Its products are sold throughout the United States, Canada, many European nations, Asia, and in the Middle East.
Lance, Inc. is an American brand of snack foods owned by the Snyder's-Lance company headquartered in Charlotte, North Carolina. As of 2018, Snyder's-Lance is owned by Campbell Soup Company.
Diamond Foods, Inc. was an American packaged food company based in San Francisco, that marketed nuts and other snack foods. Diamond Foods was acquired by Snyder's-Lance in 2016, and as of 2018, Campbell Soup Company owns Diamond Foods's former snack brands; Diamond of California, Diamond Foods's nut business, is owned by Blue Road Capital.
Kettle Foods, Inc. is an American manufacturer of potato chips, based in Salem, Oregon, United States, with a European and Middle East headquarters in Norwich, United Kingdom. As of 2006 they were the largest natural potato chip brand in the U.S.
Microwave popcorn is a convenience food consisting of unpopped popcorn in an enhanced, sealed paper bag intended to be heated in a microwave oven. In addition to the dried corn, the bags typically contain cooking oil with sufficient saturated fat to solidify at room temperature, one or more seasonings, and natural or artificial flavorings or both.
Cape Cod Potato Chips is an American snack food company best known for their brand of kettle-cooked potato chips. The company is headquartered in Hyannis, Massachusetts, on Cape Cod. Cape Cod Potato Chips is a brand owned by Campbell Soup Company since 2018.
A popcorn maker is a machine used to pop popcorn. Since ancient times, popcorn has been a popular snack food, produced through the explosive expansion of kernels of heated corn (maize). Commercial large-scale popcorn machines were invented by Charles Cretors in the late 19th century. Many types of small-scale home methods for popping corn also exist.
Dole Whip is a soft serve dairy-free frozen dessert created by Dole Food Company in 1983. Prior to 2023, when Dole Whip began to be sold at retailers, Dole Whip was served at Disney theme parks and Dole Soft Serve was sold elsewhere. The original pineapple flavor is the best known, and additional fruit flavors are sold. Similar or identical desserts modeled after the Dole Whip but not manufactured or served by Dole are generically called pineapple whip.
Jays Foods, Inc., is an American manufacturer of snack products including potato chips, popcorn and pretzels. Jays Foods was founded in 1927 in Chicago, Illinois, and is currently a subsidiary of Snyder's of Hanover. Operating in several Midwestern states, Jays Foods' potato chips and popcorn maintain significant shares of their respective markets.
Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Experiences segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Consumer Products and Interactive Media (2016–2018).
Tom's Snacks Co. is an American snack food brand currently owned by San Antonio Snacks. The former "Tom's Foods Company" had been established by Tom Huston in Columbus, Georgia, in 1925. The business remained in the food industry until 2005 when it declared bankruptcy, with the brand being acquired by Snyder's-Lance, Inc.
The Weaver Popcorn Company, based in Van Buren, Indiana, is one of the largest popcorn companies in the United States.
The Campbell Soup Company, doing business as Campbell's, is an American company, most closely associated with its flagship canned soup products; however through mergers and acquisitions, it has grown to become one of the largest processed food companies in the United States with a wide variety of products under its flagship Campbell's brand as well as other brands including Pepperidge Farm, Snyder's of Hanover, V8, and Swanson. With its namesake brand Campbell's produces soups and other canned foods, baked goods, beverages, and snacks. It is headquartered in Camden, New Jersey.
C. Cretors & Company is an American manufacturing company, specializing in popcorn machines and other concessions equipment. It was established in 1885 with the invention of the first large-scale commercial popcorn machine to pop corn in oil. C. Cretors & Co. is in Wood Dale, Illinois and is still owned by the Cretors family.
Snyder's-Lance, Inc. is the second largest salty snack maker in the United States. It was formed by the 2010 merger of Lance Inc. and Snyder's of Hanover. The company is a subsidiary of the Campbell Soup Company.
...General Mills came on strong in January 1986, when it introduced Pop Secret.
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