Lance Inc.

Last updated
Lance, Inc.
Type Subsidiary
Industry Food
Founded1913;110 years ago (1913)
FounderPhillip Lance
Headquarters Charlotte, North Carolina, U.S.
Products Snack food
Owner Campbell Soup Company
Number of employees
5,500
Parent Snyder's-Lance
Website lance.com

Lance is an American brand of snack foods owned by the Snyder's-Lance company headquartered in Charlotte, North Carolina. As of 2018, Snyder's-Lance is owned by Campbell Soup Company.

Contents

Merger

On July 22, 2010, Lance announced that it would merge with Snyder's of Hanover. The resulting company, known as Snyder's-Lance Inc., would remain publicly traded under the LNCE symbol. Headquarters would remain in Charlotte. [1] On December 2, Lance shareholders approved the deal that created the country's second largest snack food company. [2]

Nabs

Many snack cracker products manufactured by Lance are commonly referred to as "nabs", a genericized trademark name for snack crackers that originated with a competitor, the Nabisco company. The term originated in 1924 when the National Biscuit Company (Nabisco) introduced a snack, put in a 5-cent sealed packet called "Peanut Sandwich Packet". They soon added a second, "Sorbetto Sandwich Packet". These packets allowed salesmen to sell to soda fountains, road stands, milk bars, lunch rooms, newsstands etc. Sales increased and in 1928 the company adopted and started to use the name NAB, which immediately won the approval of the public. [3]

Products

A Lance delivery van in Philadelphia, PA. Lance Delivery Van.jpg
A Lance delivery van in Philadelphia, PA.

[4]

Related Research Articles

<span class="mw-page-title-main">Graham cracker</span> Confectionery

A graham cracker is a sweet flavored cracker made with graham flour that originated in the United States in the mid-19th century, with commercial development from about 1880. It is eaten as a snack food, usually honey- or cinnamon-flavored, and is used as an ingredient in some foods.

<span class="mw-page-title-main">Nabisco</span> American snack company

Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.

<span class="mw-page-title-main">Ritz Crackers</span> Brand name of snack cracker by Nabisco

Ritz Crackers is a brand of snack cracker introduced by Nabisco in 1934. The original style crackers are disc-shaped, lightly salted, and approximately 46 millimetres (1.8 in) in diameter.. Each cracker has seven perforations and a finely scalloped edge. Today, the Ritz cracker brand is owned by Mondelēz International.

<span class="mw-page-title-main">Goldfish (cracker)</span> Fish-shaped cracker

Goldfish are a fish-shaped cracker with a small imprint of an eye and a smile manufactured by Pepperidge Farm, which is a division of the Campbell Soup Company. The brand's current marketing and product packaging incorporate this feature of the product: "The Snack That Smiles Back! Goldfish!", reinforced by Finn, the smiling goldfish mascot with sunglasses. The product is marketed as a "baked snack cracker" on the label with various flavors and varieties.

<span class="mw-page-title-main">Sunshine Biscuits</span> American snack company

Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals. The company, which became a brand on a few products such as Cheez-It, was purchased by Keebler Company in 1996, which was purchased by Kellogg Company in 2001. Around then, Sunshine Biscuits was headquartered in Elmhurst, Illinois, where Keebler was located until 2001.

<span class="mw-page-title-main">Snyder's of Hanover</span> American pretzel company

Snyder's of Hanover is an American bakery and pretzel brand distribution company based in Hanover, Pennsylvania, specializing in German traditional pretzels. Its products are sold throughout the United States, Canada, many European nations, Asia, and in the Middle East.

<span class="mw-page-title-main">Cheese Nips</span> Cheese-flavored cracker

Cheese Nips were a small cheese-flavored cracker manufactured by Mondelez International under its brand, Nabisco, they were originally used to compete against Sunshine Biscuit's Cheez-It crackers.

<span class="mw-page-title-main">Diamond Foods</span> U.S. food company

Diamond Foods was an American packaged food company based in San Francisco, that marketed nuts and other snack foods. Diamond Foods was acquired by Snyder's-Lance in 2016, and as of 2018, Campbell Soup Company owns Diamond Foods's former snack brands; Diamond of California, Diamond Foods's nut business, is owned by Blue Road Capital.

<span class="mw-page-title-main">Saltine cracker</span> American salted square cracker

A saltine or soda cracker is a thin, usually square cracker usually made from white flour, sometimes yeast, and baking soda, with most varieties lightly sprinkled with coarse salt. It has perforations over its surface, as well as a distinctively dry and crisp texture.

<span class="mw-page-title-main">Animal cracker</span> Cracker baked in the shape of an animal

An animal cracker is a particular type of cracker, baked in the shape of an animal, usually an animal either at a zoo or a circus, such as a lion, a tiger, a bear, or an elephant. The most common variety is light-colored and slightly sweet, but darker chocolate-flavored and colorful frosted varieties are also sold. Although animal crackers tend to be sweet in flavor like cookies, they are made with a layered dough like crackers and are marketed as crackers and not cookies.

<span class="mw-page-title-main">Better Cheddars</span> Snack food brand

Better Cheddars is a brand of baked cheese crackers that are prepared using cheddar cheese as a main ingredient. Better Cheddars are manufactured by Nabisco, a subsidiary of Mondelēz International. In the United States, Better Cheddars are marketed under the "Flavor Originals" trademark, which also includes the Chicken in a Biskit brand. Better Cheddars were first introduced by Nabisco in February 1981. Various flavors of the cracker have been purveyed to consumers.

<span class="mw-page-title-main">In a Biskit</span> Brand of crackers

In a Biskit is a line of snack crackers produced by Nabisco. Originally released in the United States as Chicken in a Biskit in early 1964, the line has since grown to be available internationally with a variety of flavours.

<span class="mw-page-title-main">Campbell Soup Company</span> American food manufacturer

Campbell Soup Company, doing business as Campbell's, is an American company, most closely associated with its flagship canned soup products; however, through mergers and acquisitions, it has grown to become one of the largest processed food companies in the U.S. with a wide variety of products under its flagship. Campbell's brand as well as other brands including Pepperidge Farm, Snyder's of Hanover, V8, and Swanson. Under its brands, Campbell's produces soups and other canned foods, baked goods, beverages, and snacks. It is headquartered in Camden, New Jersey.

<span class="mw-page-title-main">Frito-Lay</span> American company producing snack foods

Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps. Each brand generated annual worldwide sales over $1 billion in 2009.

<span class="mw-page-title-main">Utz Brands</span> U.S. food company

Utz Brands, Inc., more commonly known as Utz, is a large American snack food company that is based in Hanover, Pennsylvania. The company produces a wide variety of potato chips, pretzels, and other snacks, with most of its products primarily sold under their family of brands.

<span class="mw-page-title-main">Snyder's-Lance</span> American snack manufacturer

Snyder's-Lance, Inc. is the second largest salty snack maker in the United States. It was formed by the 2010 merger of Lance Inc. and Snyder's of Hanover. The company is a subsidiary of the Campbell Soup Company.

<span class="mw-page-title-main">Cheese cracker</span> Type of cracker

The cheese cracker is a type of cracker prepared using cheese as a main ingredient. Additional common cracker ingredients are typically used, such as grain, flour, shortening, leavening, salt and various seasonings. The ingredients are formed into a dough, and the individual crackers are then prepared. Some cheese crackers are prepared using fermented dough. Cheese crackers are typically baked. Another method of preparing cheese crackers involves placing cheese atop warm crackers. Cheese crackers have been described as a "high-calorie snack", which is due to a higher fat content compared to other types of crackers.

<span class="mw-page-title-main">Terrabusi</span>

Terrabusi is an Argentine food brand currently owned by US conglomerate Mondelez International. The former manufacturing company had been founded by the Terrabusi brothers in 1911, and soon gained a reputation as a cookies and crackers manufacturer, commercialising its products under several brands. In 1994, Terrabusi was purchased by U.S.-based company Nabisco, which would be acquired by Philip Morris Companies, Inc. in 2000. As a result, both food companies joined.

References

  1. Sentementes, Gus G. (July 23, 2010). "Snyder's of Hanover to merge with N. Carolina snack maker Lance". The Baltimore Sun . Retrieved 2019-11-23.
  2. "Lance shareholders support merger plan". Winston-Salem Journal . Associated Press. 2010-12-03. Archived from the original on 2012-09-26. Retrieved 2019-11-23.
  3. Duffin-Ward, Maureen (2004). Suddenly Southern: A Yankee's Guide to Living in Dixie (Google books preview). New York: Simon & Schuster. p. 44. ISBN   9780743254953 . Retrieved 2012-04-19.
  4. "Products". Lance.