Malcolm Todd began teasing the song at his concerts in late 2024, with a fan sharing a clip of one such performance overlaid with a studio-quality snippet of the song in a TikTok video on November 15, 2024. Four days later, Todd posted a video on TikTok using the same sound, of him in the recording studio. It features the second half of the chorus, in which he repeatedly sings "I love". [3] As of April 2025, the official audio has soundtracked over 400,000 clips on the platform, while another variation of the song has been used in over 1.5 million clips. [2] [3] Most of the videos have highlighted the "I love" refrain and centered around the people or things that the creators like. [2]
In 2025, the song became the focus of a popular internet meme after Instagram user @notpresidentlloyd uploaded a Twitch livestream clip of the game R.E.P.O. featuring a user named Just_CSmallz rolling on the ground and singing the song. [4] This song is compared to Tyler, The Creator.
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