Commercetools

Last updated
commercetools
Company type Private
Industry E-commerce
Founded2006;19 years ago (2006)
Munich, Germany
Founders
  • Dirk Hoerig
  • Denis Werner
Headquarters
Munich
,
Germany
Number of locations
12 [1]  (2022)
Area served
Worldwide
Key people
Doug McNary (CEO)
Number of employees
600+ [1]  (2022)
Website commercetools.com

commercetools, is a cloud-based headless commerce platform that provides APIs to power e-commerce sales and similar functions for large businesses. [2] Both the company and platform are called commercetools. The company is headquartered in Munich, Germany with additional offices in Berlin, Germany; Jena, Germany; Amsterdam, Netherlands; London, England; Durham, North Carolina; Zürich, Switzerland; Sydney, Australia; Shanghai, China and Singapore. [1] Through its investor REWE Group it is associated with the omnichannel order fulfillment software solutions provider fulfillmenttools and the payment transactions provider paymenttools. [3] [4] [5] [6] Its clients include Audi, Bang & Olufsen, Carhartt and Nuts.com. [7] commercetools is a founding member of the MACH Alliance.

History

commercetools was founded by Dirk Hoerig and Denis Werner in 2006. [8] [9] It launched its platform in 2013. [7] In 2014, commercetools was wholly bought by REWE Digital, part of Germany’s REWE Group. [10] [11] Hoerig is credited with coining the term "headless commerce". [12]

In 2018, commercetools announced a $17 million investment to support its international expansion. [13] It expanded into the U.K market in 2019 with the opening of its London office. [14] In 2020, commercetools established a presence in Australia, with a team in Melbourne and a data center in Sydney. [15]

In 2019, commercetools raised $145 million from venture capital firm Insight Partners. [15] Insight Partners' managing directors Richard Wells and Matt Gatto joined commercetools' board of directors as part of the deal. [16] [17] At the same time, commercetools was spun out by REWE. REWE remains a significant shareholder. [10]

In January 2021, commercetools partnered with car manufacturer Volkswagen Group to use the platform for its group brands, including Volkswagen, Bentley, Porsche and Audi. [18]

In May 2021, REWE group announced additional investment into commercetools to fund growth into the Chinese market. [19]

In September 2021, commercetools raised $140m in its series C round, led by venture capital firm Accel, valuing the company at $1.9 billion. [20]

In November 2021, commercetools acquired Frontastic [21] [22] for an undisclosed amount.

In July 2024, Founder and CEO Dirk Hoerig stepped down as CEO and Andrew Burton was named as the new CEO. [23] [24] [25]

References

  1. 1 2 3 "commercetools locations". Craft.co. Archived from the original on 2021-06-11.
  2. ↑ Lunden, Ignrid. "Commercetools raises $145M from Insight for Shopify-style e-commerce APIs for large enterprises". TechCrunch. Retrieved 2021-06-11.
  3. ↑ Jonas Jansen (2020-09-09). "Rewe verkauft auch Wissen". Frankfurter Allgemeine Zeitung - FAZ.NET (in German). Retrieved 2022-09-07.
  4. ↑ Michael Gerling (2022-09-14). "73.000 Tonnen Papier sparen". EHI Retail Institute (in German). Retrieved 2022-09-23.
  5. ↑ Dominik Grollmann (2021-07-05). "Rewe startet eigenen Paymentdienst". iBusiness (in German). Retrieved 2022-09-25.
  6. ↑ Stephan Lamprecht (2021-07-21). "Rewe Gruppe gründet Payment-Technologietochter". Payment & Banking (in German). Retrieved 2022-10-05.
  7. 1 2 Melton, James (2019-10-24). "Headless ecommerce platform vendor commercetools raises $145 million". Digital Commerce 360. Archived from the original on 2019-10-30. Retrieved 2021-06-11.
  8. ↑ Wong, Stephanie; Morgan, Carter. "2020 Year In Review: How I Launched This, A SaaS Story". How I Launched This: Google Cloud. Archived from the original on 2020-09-19. Retrieved 2021-06-11.
  9. ↑ "commercetools mit weiterem Investmentkapital - VC Magazin" (in German). Archived from the original on 2021-05-22. Retrieved 2021-06-11.
  10. 1 2 Palmer, Maija; Smith, Tim (2020-11-24). "European tech companies are beating Amazon at its own game". Sifted. Archived from the original on 2020-11-24. Retrieved 2021-06-11.
  11. ↑ "Shopify-Investor pumpt 130 Millionen in commercetools". deutsche-startups.de (in German). 2019-10-21. Retrieved 2021-06-11.
  12. ↑ Lunden, Ingrid. "Italy's Commerce Layer raises $16M led by Coatue for its headless commerce platform". TechCrunch. Retrieved 2021-06-16.
  13. ↑ Pirrone, Gabriella. "commercetools CEO on Global Enterprise Expansion". CMSC. Archived from the original on 2019-05-09. Retrieved 2021-06-14.
  14. ↑ Walker, Peter. "German e-commerce tech firm enters UK market". Retail Systems. Retrieved 2021-06-16.
  15. 1 2 "commercetools Announces Arrival In Australia". B&T. 2020-03-10. Retrieved 2021-06-16.
  16. ↑ Lunden, Ingrid. "Commercetools raises $145M from Insight for Shopify-style e-commerce APIs for large enterprises". TechCrunch. Retrieved 2021-06-16.
  17. ↑ Melton, James (2019-10-24). "Headless ecommerce platform vendor commercetools raises $145 million". Digital Commerce 360. Archived from the original on 2019-10-30. Retrieved 2021-06-16.
  18. ↑ Edwards, Roy (2021-01-15). "Volkswagen selects commercetools for its eCommerce solution -". Enterprise Times. Retrieved 2021-06-16.
  19. ↑ Farrelly, Connor. "REWE Group Invests In Expansion Of Commercetools". ESM Magazine. Archived from the original on 2021-05-17. Retrieved 2021-06-17.
  20. ↑ "Commercetools raises $140M at a $1.9B valuation as 'headless' commerce continues to boom". TechCrunch. Retrieved 2021-10-13.
  21. ↑ "VC Daily: In Venture Investing, Early Stage Moves to Main Stage". Wall Street Journal. 2021-11-22. ISSN   0099-9660 . Retrieved 2021-11-23.
  22. ↑ Demery |, Paul (2021-11-22). "Commercetools fills a headless technology gap with Frontastic". Digital Commerce 360. Retrieved 2021-11-23.
  23. ↑ "commercetools Appoints New CEO". commercetools.com. Retrieved 2025-10-23.
  24. ↑ "commercetools Appoints Andrew Burton as CEO; Dirk Hoerig Transitions to CIO". MarTech Edge. Retrieved 2025-10-23.
  25. ↑ "Commercetools Appoints New Chief Executive Officer". Built In. Retrieved 2025-10-23.
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