Company type | Private |
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Industry | E-commerce |
Founded | 2006 Munich, Germany |
Founders |
|
Headquarters | Munich , Germany |
Number of locations | 12 [1] (2022) |
Area served | Worldwide |
Number of employees | 600+ [1] (2022) |
Website | commercetools |
Commercetools, stylized as commercetools, is a cloud-based headless commerce platform that provides APIs to power e-commerce sales and similar functions for large businesses. [2] Both the company and platform are called Commercetools. The company is headquartered in Munich, Germany with additional offices in Berlin, Germany; Jena, Germany; Amsterdam, Netherlands; London, England; Durham, North Carolina; Zürich, Switzerland; Sydney, Australia; Shanghai, China and Singapore. [1] Through its investor REWE Group it is associated with the omnichannel order fulfillment software solutions provider fulfillmenttools and the payment transactions provider paymenttools. [3] [4] [5] [6] Its clients include Audi, Bang & Olufsen, Carhartt and Nuts.com. [7] Commercetools is a founding member of the MACH Alliance.
Commercetools was founded by Dirk Hoerig and Denis Werner in 2006. [8] [9] It launched its platform in 2013. [7] In 2014, Commercetools was wholly bought by REWE Digital, part of Germany’s REWE Group. [10] [11] Hoerig is credited with coining the term "headless commerce". [12]
In 2018, Commercetools announced a $17 million investment to support its international expansion. [13] It expanded into the U.K market in 2019 with the opening of its London office. [14] In 2020, Commercetools established a presence in Australia, with a team in Melbourne and a data center in Sydney. [15]
In 2019, commercetools raised $145 million from venture capital firm Insight Partners. [15] Insight Partners' managing directors Richard Wells and Matt Gatto joined Commercetools' board of directors as part of the deal. [16] [17] At the same time, Commercetools was spun out by REWE. REWE remains a significant shareholder. [10]
In January 2021, commercetools partnered with car manufacturer Volkswagen Group to use the platform for its group brands, including Volkswagen, Bentley, Porsche and Audi. [18]
In May 2021, REWE group announced additional investment into Commercetools to fund growth into the Chinese market. [19]
In September 2021, commercetools raised $140m in its series C round, led by venture capital firm Accel, valuing the company at $1.9 billion. [20]
In November 2021, commercetools acquired Frontastic [21] [22] for an undisclosed amount.