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Craig S. Fleisher is a scholar, advisor and author who has written or edited several books on public affairs, business, and competitive intelligence and analysis. [1] Before becoming Dean of the Business School at the College of Coastal Georgia, he was awarded two endowed research chair positions while a Professor of Business (Strategy & Environment) at the Odette School of Business, University of Windsor, Ontario, Canada. His research addresses the areas of business and competitive intelligence, corporate public affairs (government relations and lobbying), and performance management and measurement. Since 2011 Dr. Fleisher has served as the Chief Learning Officer of Aurora WDC, a 20+ year old professional services firm (PSF) headquartered in Madison, Wisconsin, USA. [2]
Fleisher received his PhD in business from the Katz Graduate School of Business, University of Pittsburgh, his MBA in human resource management and marketing from the Owen Graduate School of Management, Vanderbilt University, and BSBA in finance, insurance and real estate from the University of Florida.[ citation needed ] In the past, he held positions in mortgage banking management, real estate appraisal, and management consulting.[ citation needed ] His first academic appointment was at University of Calgary as associate professor in policy and environment.[ citation needed ] He maintained various professorial and program leadership roles at the School of Business and Economics at Wilfrid Laurier University in Waterloo, Ontario, and was at the University of Windsor as the endowed chair. He has held decanal positions at the University of New Brunswick. He serves as an adjunct professor in business information management at Tampere University of Technology (Finland), adjunct professor at the Wisconsin School of Business, University of Wisconsin in Madison, member of the graduate faculty for the Executive MScom at the Università della Svizzera italiana in Lugano, Switzerland, has also served as a visiting professor or scholar at the University of Sydney (Australia), De Montfort University (Leicester, UK), University of Western Sydney and University of Waikato (Hamilton, New Zealand), among others. [3]
He was named the Meritorious award and Fellow of the Society of Competitive Intelligence Professionals (Alexandria, Virginia, USA); the only Canadian winner. [4] [5] His teaching earned him the title as one of Canada's top MBA professors by Canadian Business Magazine in 2006. [6]
Fleisher's academic research primarily focuses on two distinct areas of business activity, business and competitive intelligence, and corporate public affairs. Fleisher's dissertation was in the area of measuring public affairs performance, [7] and his research on public affairs benchmarking, performance measurement, and management is among the most cited according to Google Scholar in this field. [8] His two books on these topics, published in 1995 and 1998 by the Public Affairs Council were recognized as the Council's best-sellers at the time. His other major contributions in the field of corporate and public affairs are the two scholarly handbooks "The SAGE Handbook of International Corporate and Public Affairs" in 2017 and the Handbook of Public Affairs (Sage, 2005) with his colleague Dr. Phil Harris from University of Chester, United Kingdom. [9]
Since 2000, Fleisher is known for his work in the area of business insights and competitive intelligence, particularly in pushing for the professionalization of the field. [10] He published 3 edited volumes with his Wilfrid Laurier University Marketing professorial colleague David Blenkhorn, those being Managing Frontiers in Competitive Intelligence in 2001 (Quorum Books, an imprint of the Greenwood Publishing Group), Controversies in Competitive Intelligence published in 2003 and Global Business and Competitive Intelligence in 2005 by Praeger Publishers.
In addition to his work in academia, Fleisher served as President of the Board of Directors of the Society of Competitive Intelligence Professionals (Alexandria, Virginia, USA), inaugural chair of the Competitive Intelligence Foundation (Washington, DC) - an organization that he also founded and helped launch with then-SCIP Executive Director Alexander Graham, President of the Canadian Council for Public Affairs Advancement, Editor of the Journal of Competitive Intelligence and Management, Associate Editor of the Journal of Public Affairs published by John Wiley & Sons, and on the editorial boards of the International Journal of Technology Intelligence and Planning (Inderscience Publishers), Asia Pacific Public Relations Journal, South African Journal of Information Management, Competitive Intelligence Review, Public Affairs, and SCIP Online. He is also a long-time contributor to the Academy of Management's Social Issues in Management division, a founding member of the International Association of Business and Society, a life member of the International Association of Business Communicators, and a 2007 Canadian award-winning faculty advisor for the Golden Key International Honour Society. [11]
Fleisher is the author of more than ten books and more than one hundred peer-reviewed academic articles in various journals or academic serials. The following bibliography lists a few of his recent publications:
Business intelligence (BI) consists of strategies and technologies used by enterprises for the data analysis and management of business information. Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.
SWOT analysis is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. Additional acronyms using the same components include TOWS and WOTS-UP.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage.
Business performance management (BPM) is a management approach which encompasses a set of processes and analytical tools to ensure that an organization's activities and output are aligned with its goals. BPM is associated with business process management, a larger framework managing organizational processes.
A business analyst (BA) is a person who processes, interprets and documents business processes, products, services and software through analysis of data.The role of a business analyst is to ensure business efficiency increases through their knowledge of both IT and business function.
Commercial intelligence (CI) is the process of defining, gathering, analyzing, distributing accurate, and relevant intelligence regarding the products, customers, competitors, business environment, and the organization itself. This methodical program affects the organization's tactics, decisions and operations. It is a form of open-source intelligence practiced by diverse international and local businesses.
The following outline is provided as an overview of and topical guide to marketing:
Babette Bensoussan is an author and competitive intelligence specialist, who has written several books on competitive intelligence and analysis. She runs a consulting firm based in Sydney, Australia, The MindShifts Group Pty. Ltd. Babette now lives with her husband on the Sunshine Coast in Queensland, Australia.
Technology Intelligence (TI) is an activity that enables companies to identify the technological opportunities and threats that could affect the future growth and survival of their business. It aims to capture and disseminate the technological information needed for strategic planning and decision making. As technology life cycles shorten and business become more globalized having effective TI capabilities is becoming increasingly important.
Seena Sharp, author of Competitive Intelligence Advantage, is a recognized leader in Competitive Intelligence. She founded one of the first competitive intelligence company, Sharp Market Intelligence, in the US in 1979, in Los Angeles, a company that serves clients across the US, Canada, Europe, Asia, and Africa.
Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer monitoring. It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as competitors' and customers' values and preferences.
A corporate social entrepreneur (CSE) is someone who attempts to advance a social agenda in addition to a formal job role as part of a corporation. It is possible for CSEs to work in organizational contexts that are favourable to corporate social responsibility (CSR). CSEs focus on developing both social capital, economic capital and their formal job role may not always align with corporate social responsibility. A person in a non-executive or managerial position can still be considered a CSE.
Yves-Michel Marti is a pioneer in the field of Competitive Intelligence. He is the founder of Egideria and of the French branch of the Society of Competitive Intelligence Professionals.
Alfred Allen Marcus is an American author and the Edson Spencer Professor of Strategy and Technology Leadership at the Carlson School of Management, University of Minnesota and the Technological Leadership Institute. He has worked as a consultant with companies such as 3M, Corning Inc., Xcel Energy, Medtronic, General Mills, and IBM and has also taught as a visiting professor at Technion, INCAE, BI Norwegian Business School, Fordham University, and MIT.
The Fuld-Gilad-Herring Academy of Competitive Intelligence is an educational organization bringing professional training to the field of competitive intelligence (CI). Established in 1996, the academy has expanded its training to thousands of managers from 58 countries and six continents at its campuses in Cambridge, MA and Brussels, Belgium. The academy is the only CI-dedicated institution to be externally accredited by the International Accreditors for Continuing Education and Training (IACET). It grants the Competitive Intelligence Professional (CIP) certification based on a 9-course program, including a course in ethics and a pioneering course in business war gaming. To be certified, managers must complete the required coursework and pass a certification exam. To accommodate managers whose main interest is in using CI tools and managers working as CI professionals, the academy offers two levels of certification: a basic CIP-I, and an advanced CIP-II. The academy is currently the largest training institute in its field.
James Russell Bailey is an American business scholar who is a professor of management and Hochberg Professorial Fellow of Leadership Development at George Washington University and Fellow in the Centre of Management Development at London Business School. He co-founded the Academy of Management Learning and Education and was its editor-in-chief. He is founder and Managing Editor of Lessons on Leadership, an online magazine. Bailey is known for his work on effective leadership, organizational change, and business ethics and education. Bailey is a member of the Consortium for Research on Emotional Intelligence in Organizations. He was among the first scholars to write on remote working and its effects on the economy and on American urban life and downtown, arguing that humans aren't predisposed to work from home. Bailey also wrote on the resistance of the labor force to return to office, and on the Covid-19 pandemic and its social, economic, mental, and emotional ramifications.
The Master of Public Policy and Administration (MPPA) is a graduate-level professional degree that blends the theoretical and practical aspects of public administration and policy analysis. Tailored for individuals aspiring to contribute to the public and non-profit sectors, the MPPA provides students with a multidisciplinary understanding of governance, management, and evidence-based policy-making. This degree equips graduates to design, analyze, and implement public policies and programs in diverse settings, both domestically and internationally.
The Centre for Corporate Public Affairs is a Sydney-based membership organisation dedicated to identifying and spreading best practices in managing corporate public affairs globally. It has about 120 members from corporations, industry associations, and government business enterprises operating across the Asia Pacific.