Craig Huey

Last updated
Craig Huey
Born
Craig Alan Huey

(1950-06-16) June 16, 1950 (age 69) [1]
Residence Rolling Hills Estates, California, U.S. [2]
CitizenshipUnited States
Education B.A., political science
Alma mater California State University, Long Beach [3]
OccupationBusinessman, Direct marketing
Years active1972 – present.
OrganizationCreative Direct Marketing Group, Inc., founder and CEO
Political party Republican
Spouse(s)Angela Combs (divorced); 3 children (Asher, Caleb, Julia)
Shelly Huey
AwardsBest of Show, Web Marketing Assn (2011)
Website Craig Huey for Restoring the American Dream

Craig Alan Huey (born June 16, 1950) is a business owner, marketing expert, author, and former American Republican Party candidate who owns two direct marketing companies as well as several websites that provide guidelines for voting. Considered an expert in direct response and digital marketing, Huey has helped turn several companies into multimillion dollar corporations with advanced data targeting and integrated marketing. Many of his clients are in the alternative health and investment newsletter fields. Huey has also helped clients raise significant capital through equity crowdfunding marketing under the JOBS Act.

United States Federal republic in North America

The United States of America (USA), commonly known as the United States or America, is a country comprising 50 states, a federal district, five major self-governing territories, and various possessions. At 3.8 million square miles, the United States is the world's third or fourth largest country by total area and is slightly smaller than the entire continent of Europe's 3.9 million square miles. With a population of over 327 million people, the U.S. is the third most populous country. The capital is Washington, D.C., and the most populous city is New York City. Most of the country is located contiguously in North America between Canada and Mexico.

Republican Party (United States) Major political party in the United States

The Republican Party, also referred to as the GOP, is one of the two major political parties in the United States; the other is its historic rival, the Democratic Party.

Direct marketing type of marketing sending messages directly to consumers

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.

Contents

Huey is the author of 23 Equity Crowdfunding Secrets, The Deep State: 15 Surprising Dangers You Should Know and the e-book 17 Special Advertising Insights for Marketing to Seniors. He is also a frequent guest on TV, including Fox News, and the radio, speaking as a small business expert. Huey is the president of JudegVoterGuide.com, CraigHuey.com, and ElectionForum.Org.. [4] [5] Huey is the publisher of Direct Marketing Update, an industry newsletter that educates readers about marketing strategies that help them generate new leads and increase profits through integrated marketing, including direct mail and digital marketing. [1]

Fox News American television news channel

Fox News is an American pay television news channel. It is owned by the Fox News Group, which itself was owned by News Corporation from 1996–2013, 21st Century Fox from 2013–2019, and Fox Corporation since 2019. The channel broadcasts primarily from studios at 1211 Avenue of the Americas in New York City. Fox News is provided in 86 countries or overseas territories worldwide, with international broadcasts featuring Fox Extra segments during ad breaks.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.

Early life and education

Huey grew up in Hawthorne, California, and graduated from El Segundo High School. [5] He attended California State University, Long Beach, earning a Bachelor of Arts degree in political science with minors in history and economics. [3]

Hawthorne, California City in California, United States

Hawthorne is a city in southwestern Los Angeles County, California, United States. As of 2010 it had a population of 84,293, up from 84,112 in 2000. In 2016 the population was 88,032.

El Segundo High School

El Segundo High School, or ESHS, is a four-year public high school located in El Segundo, California. It is the only secondary school incorporated by El Segundo Unified School District.

California State University, Long Beach

California State University, Long Beach is a public university in Long Beach, California. The 322-acre campus is the third largest of the 23-school California State University system (CSU) and one of the largest universities in the state of California by enrollment, its student body numbering 37,776 for the Fall 2016 semester. The university continues to receive record numbers of applicants; for Fall 2018, it received 102,879 undergraduate applications—the most of any CSU campus. The school has a 28% acceptance rate. In 2017, 17,650 out of 63,048 applicants were admitted making Cal State Long Beach a highly competitive school to get into. As of Fall 2014, the school had 2,283 total faculty, with 36.7 percent of those faculty on the tenure track. With 5,286 graduate students, the university enrolls one of the largest graduate student populations across the CSU system and in the state of California. The university is located in the Los Altos neighborhood of Long Beach at the southeastern coastal tip of Los Angeles County, less than one mile from the border with Orange County. The university offers 82 different Bachelor's degrees, 65 types of Master's degrees, and four Doctoral degrees.

Business career

Huey became wealthy running direct marketing firms. [6] [7] He was said to be an expert in direct mail marketing in the 1990s, [8] later gaining expertise and recognition for his internet marketing. He is president of Creative Direct Marketing Group of Torrance and InfoMat. [3]

Advertising mail

Advertising mail, also known as direct mail, junk mail, mailshot or admail, is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.

Torrance, California City in California

Torrance is a coastal U.S. city in the South Bay (southwestern) region of Los Angeles County, California in the Los Angeles metropolitan area. Torrance has 1.5 miles (2.4 km) of beaches on the Pacific Ocean. Torrance has a moderate year-round climate with warm temperatures, daily sea breezes, low humidity, and an average rainfall of 12.55 inches per year. It is immediately bordered by Lomita to the east, Gardena and Lawndale to the north, Redondo Beach and the Pacific Ocean to the west, and Rolling Hills and Palos Verdes Estates to the south.

Although the 2011 special election was his first run for office, he has been involved in politically related activities for years. He served on party committees including the Republican Central Committee, and has been an informal adviser to candidates. [3] He runs three non-profit voter advisory websites for evangelical Christians [9] including the 2011 California Election Forum Website, which has the stated purpose of "Helping Christians vote for, not against, their Biblical values" by describing the candidates' views on various social issues from the point of view of a conservative Christian. [10]

Evangelicalism, evangelical Christianity, or evangelical Protestantism, is a worldwide, trans-denominational movement within Protestant Christianity which maintains the belief that the essence of the Gospel consists of the doctrine of salvation by grace through faith in Jesus Christ's atonement. Evangelicals believe in the centrality of the conversion or "born again" experience in receiving salvation, in the authority of the Bible as God's revelation to humanity, and in spreading the Christian message. The movement has had a long presence in the Anglosphere before spreading further afield in the 19th, 20th and early 21st centuries.

Direct marketing

After college, Huey began work at InfoMat, a mailing list-market segmentation company, and became the owner and president of the company three years later. In 1984, he founded Creative Direct Marketing Group, Inc. (CDMG), a firm that provides direct mail, direct marketing websites, direct response television, infomercials, radio commercials and web-based marketing services. [11] [12] CDMG's client list of more than 200 companies includes many large corporations. [13] Huey pioneered the magalog, created a proprietary direct marketing system and developed the internet landing page as a tool for marketers. He has been recognized for his effective use of viral marketing and list segmentation. [14] His agencies have received 73 marketing awards; [15] including the 2011 Best of Show Email Message WebAward from the Web Marketing Association. [16]

Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles. The overall aim of segmentation is to identify high yield segments – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention.

Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing.

An infomercial is a form of television commercial, which generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), long-form infomercials are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off. Some channels air infomercials 24 hours. Some stations also choose to air infomercials during the daytime hours mostly on weekends to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred during the early morning, daytime and evening hours, or in the afternoon. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.

Publishing and public speaking activities

In 1977, Huey launched the industry newsletter Direct Response and in 2001, the Direct Marketing Update e-zine. Articles by and about Huey have appeared in Inc. , USA Today , Target Marketing, Christianity Today and Adweek . [17] [18] [19] In 2010 he published an article about the inefficiencies of the United States Postal Service, arguing for full privatization. [18] [20] He has given numerous speeches at the national Direct Marketing Association (DMA) annual meeting: [21] as well as for DMA affiliates and other organizations listed in his company profile. In early 2011, he spoke for the third time at the FreedomFest World Economic Summit in Nassau, Bahamas. [22]

Community activism

Huey has founded three voter information and political discussion websites: JudgeVoterGuide.com, CraigHuey.com, and ElectionForum.org. JudgeVoterGuide.com educates Conservative and Christian voters on how to vote for judges that share their value systems. CraigHuey.com is a Conservative news site, sending weekly email newsletters to over 38,000 subscribers on topics such as the current political climate, the free market, the Deep State, and more. ElectionForum.org is a site that provides weekly news and current events from a Biblical perspective to over 47,000 subscribers. ElectionForum.org frequently shares political news as well as updates about the worldwide persecuted church. Huey founded three voter information and political discussion websites: JudgeVoterGuide.com, LAVoterGuide.com, and ElectionForum.org. He publishes the twice-monthly Reality Alert online newsletter. [23] He has also appeared on Los Angeles' Fox 11 News as a political analyst, [24] and has been a frequent guest on radio programs for the LA market and Internet syndication. [25] [26] [27] [28]

Huey’s book on equity crowdfunding marketing, 23 Equity Crowdfunding Secrets, is the first of its kind on the market, offering specific marketing strategies for entrepreneurs or business owners hoping to raise capital under the JOBS Act.

Huey’s book on the Deep State, The Deep State: 15 Surprising Dangers You Should Know, is a 262-page expose of corruption and ideological influence in government, media, non-profits, large corporations, and more. The book relies on an extensive body of research that undergirds its claims about bureaucratic inefficiencies, corruption in intelligence agencies, voter fraud, and more.

Huey has also appeared on Los Angeles' Fox 11 News as a political analyst, and has been a frequent guest on nationally syndicated TV, internet, and radio programs for the LA market and Internet syndication. Locally, he has served on committees, including as chairman (a rotating chairmanship) of the Palos Verdes Peninsula Unified School District Measure P Parcel Tax Committee and as president of Peninsula Residents for a Better Community. His op-eds have been published in the South Bay weekly newspaper, The Daily Breeze.

He has served on local committees, including as chairman (a rotating chairmanship) of the [[Palos Verdes Peninsula Unified School District Measure P Parcel Tax Committee [29]  and as president of Peninsula Residents for a Better Community. His op-eds have been published in the South Bay weekly newspaper,  The Daily Breeze . [30]  [31] 

Campaign for Congress

Huey ran for election to the United States House of Representatives in California's 36th congressional district and edged out Democratic Secretary of State Debra Bowen to finish second in the jungle primary, (an election in which all candidates run in the same primary regardless of political party). The election went to a runoff, which was decided on July 12, 2011, when Democrat Janice Hahn defeated Huey with 54.6 percent of the vote to his 45.4 percent. Hahn will serve out the remainder of Democrat Jane Harman's term in the House.

Political positions

LA Weekly credits Huey with having a "red meat message that Republican voters wanted to hear." [7] He believes the deficit, taxes and regulations on businesses must be cut, and that these cuts will give business owners the incentive to create and bring back jobs. [3] [7] He supports a constitutional amendment that will require Congress to balance the federal budget each year. [3] He says he will oppose pork barrel spending that rewards special interests and will work to defeat wasteful programs. [3] He is opposed to California's anti-global warming law, (AB 32), and believes that the health care law passed under Obama is unconstitutional and that it will destroy businesses. [7] He also supports term limits for Congress. [32] He has said he will not moderate his positions for the general election and that radical changes are needed. [7]

Primary election

Huey faced 16 candidates in California's first "top two" primary, a new voter-approved open primary for California federal elections in which candidates for all parties appear on the same ballot, and voters—regardless of their registration—can choose candidates from any party. [33] [34] If no candidate receives 50 percent or more of the votes, a run-off election is held 60 days later between the two top vote-getters. [33] [nb 1]

With so many contenders, it was expected that the election would go to a run off as no single candidate would likely receive a majority of the votes. [35] Because the district has been strongly Democratic in previous elections, with Democratic voter registrations exceeding Republican registrations by 45% to 27.5%, conventional wisdom held that the two Democrats, Hahn and California Secretary of State Debra Bowen, would compete in the general election. [34] [35] Media coverage had also centered on the two Democrats, ignoring Republican candidates, including Huey. [6] Huey then beat Bowen for second place by more than 750 votes, scoring something of an upset. [34] Huey attributed his strong performance in the primary to the message he directed at independents, Democrats and Republicans who are dissatisfied with the economy. [33] The $500,000 that Huey invested in his own campaign and the direct mail advertising he sent to district homes in the conservative South Bay area also contributed to his victory, according to local sources. [6] [36] He was endorsed in the primary by local business leaders, California GOP congressmen Dana Rohrabacher, Ed Royce and Tom McClintock, and Indiana congressman Mike Pence. [37] Huey ran for election to the United States House of Representatives in California's 36th congressional district and edged out Democratic Secretary of State Debra Bowen to finish second in the jungle primary, (an election in which all candidates run in the same primary regardless of political party). The election went to a runoff, which was decided on July 12, 2011, when Democrat Janice Hahn defeated Huey with 54.6 percent of the vote to his 45.4 percent.

Los Angeles Times called the campaign a “test run” for Organizing For Action, the nonprofit that advocates for Obama’s political campaign. ,

According to a Democratic official, Organizing for America's California operation organized 41 phone banks during the get-out-the-vote phase, 33 of which were run by volunteers. All told, the official estimates, volunteers worked 1,509 hours making calls on Hahn's behalf. On election day, 394 people signed up through the group to work on phone bank and canvass events.

In a low-turnout race in a district suffering voter fatigue, that effort was crucial, the Hahn campaign said.

"They have such a vast grass-roots network of volunteers all across the state, so it was incredibly helpful to have their assistance in not only identifying our voters early on, but getting out the vote," said Dave Jacobson, Hahn's campaign manager.

The Democratic Congressional Campaign Committee and the California Democratic Party also assisted Hahn's campaign, making nearly 410,000 live voter calls along with organizing group in the last 20 days of the campaign.


General election

The National Journal said that Huey was still facing long odds in the general election, noting that more than 56 percent of the primary voters cast ballots for Democratic Party candidates, and that DCCC Chair Steve Israel had called the district "staunchly Democratic". [6] Following his primary victory, Huey pledged to spend $800,000 toward his general election expenses. [5] He was hailed as a conservative hero according to LA Weekly, and said of his opponent "She won't know what's gonna hit her". [7]

Campaign ads

In early June 2011 a Hahn television ad compared Huey's positions on abortion, Medicare reform and tax cuts to those of Sarah Palin, and quoted Huey as saying that Planned Parenthood is a "murder mill". [38] [39] Huey's campaign consultant criticized the ad, saying it was a negative smear that insults voters' intelligence. [39] When contacted by the fact-checking site Politifact, the consultant clarified that the "murder mill" language was not a quote from Huey, but had been posted on his website by a staffer. [40]

An anti-Hahn campaign video appeared on YouTube on June 14, 2011, [41] that falsely depicted Hahn as a pole dancer with red eyes who is friendly to hip hop gang members who call her "bitch" and pull money out of her waistband. [42] [43] The video generated national attention. [44] Democratic leaders and Hahn called it offensive and sexist. [42] Huey's campaign quickly issued a statement clarifying that "the video has no connection whatsoever to the Craig Huey campaign", agreeing the video was offensive and inappropriate. [42] [44] The California Republican Party also distanced itself from the ad, affirming that the ad was not connected with either the campaign or the state party. [43] The following day, Huey told Politico: "The ad is blatantly racist and sexist and neither racism nor sexism has any place in the public sphere". [45] The video was sponsored by a one-week-old political action committee called Turn Right USA PAC, [43] and produced by Ladd Ehlinger, Jr., described by political analyst David Weigel as a "rogue conservative filmmaker". [46] Subsequently, Hahn's campaign filed a complaint with the FEC, alleging that Turn Right USA and Huey's campaign had engaged in an illegal degree of coordination and communication because, among other things, Turn Right USA's founder was a former Huey campaign volunteer, and the organization shared a mailing address with a campaign sign vendor that Huey had used. [47]

Polling

According to USA Today, a poll conducted by the Daily Kos and Services Employees International Union shortly before the July 2011 election had Hahn with an 8-point lead over Huey, (52 percent to 44 percent) with 4 percent undecided. [48]

Personal life

Huey was first married to Angela Combs; the couple eventually separated and divorced circa 1991. [49] Huey has five adult children from the marriage who have all graduated from college.

Huey and his wife Shelly live in Rolling Hills Estates, just outside the 36th District. [50] (Residency within the district is not required to run for the office, and Huey has indicated his home was once in the district but was gerrymandered out of it). [51] He also believes that redistricting in 2011 will bring his residence back into the district. [5] He and Shelly attend Calvary Chapel South Bay and Kings Harbor Church, an Evangelical Christian church. [50] He met Shelly at a Bible studies class. He has served as a youth pastor for junior high and high school students, and as a teacher for single adults.

Electoral history

Special election July 13, 2011,
U.S. House of Representatives, 36th District, CA [52]
PartyCandidateVotes%
Democratic Janice Hahn41,58554.56
Republican Craig Huey34,63645.44
Turnout  22
Open primary election May 17, 2011,
U.S. House of Representatives, 36th District, CA
Top 5 out of 16 candidates [53]
PartyCandidateVotes%
Democratic Janice Hahn15,64724.6
Republican Craig Huey14,11622.2
Democratic Debra Bowen 13,40721
Democratic Marcy Winograd5,9059.3
Republican Mike Gin 4,9977.9
Turnout  15

District 66

California's 66th State Assembly district election, 2012
Primary election
PartyCandidateVotes%
Democratic Al Muratsuchi27,36040.5
Republican Craig Huey26,29838.9
Republican Nathan Mintz13,91420.6
Total votes67,572100.0
General election
Democratic Al Muratsuchi102,13654.8
Republican Craig Huey84,37245.2
Total votes186,508100.0
Democratic win (new seat)

Notes

  1. According to Eric Kleefeld of TPMDC, "This system allows for the possibility of two Democrats or two Republicans facing off in very safe districts, which is thought to benefit more moderate candidates, though in statewide races and swing districts there will likely be one Dem vs. one GOPer.", see "Dem Hahn Vs. GOPer Huey For CA-36 Special Election Runoff".

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