Craving You

Last updated

"Craving You"
ThomasRhettCravingYou.jpg
Single by Thomas Rhett featuring Maren Morris
from the album Life Changes
ReleasedApril 3, 2017 (2017-04-03) [1]
Recorded2017
Genre
Length
  • 3:44 (single version)
  • 3:42
  • (album version)
Label Valory
Songwriter(s)
Producer(s)
  • Dann Huff
  • Julian Bunetta
  • Joe London
  • Thomas Rhett
Thomas Rhett singles chronology
"Star of the Show"
(2016)
"Craving You"
(2017)
"Unforgettable"
(2017)
Maren Morris singles chronology
"I Could Use a Love Song"
(2017)
"Craving You"
(2017)
"The Middle"
(2018)

"Craving You" is a song recorded by American country music singer Thomas Rhett featuring Maren Morris. It was released to country radio on April 3, 2017 via Valory Music Group as the lead single from Rhett's third studio album, Life Changes , which was released on September 8, 2017. [5] The song was written by Dave Barnes and Julian Bunetta. [6] The song is notable for its cinematic music video.

Contents

Background

Rhett was originally scheduled to co-write the song with David Barnes and Julian Bunetta, however, he was sick on the day and was therefore absent at the writing session. [7] Bunetta then send Rhett the demo the next day and Rhett said he was "blown away by the longing-ness of the story". [8] Maren Morris contributed vocals on the song and recorded her parts in an hour. [7] However, it was not decided whether her vocals would be used until later as Rhett thought the song may not be "really a duet song". His producer then sent him a version with just his vocal, and then another version with Morris on it; Rhett said: "I think me and my wife and my team were just collectively like "Wow, she adds such a crazy element to the song."" [9]

Composition

The song was written in the key of A minor, with Rhett's and Morris's vocals spanning from C3 to E5. [10] Apart from pop music, the song also contains elements of country and R&B. [11]

Commercial performance

"Craving You" reached No. 1 on the Country Airplay chart dated July 22, 2017, becoming Rhett's eighth number one single on that chart, and Morris's first. [12] The song was certified three-times Platinum by the RIAA on November 14, 2023, and it has sold 384,000 copies in the United States as of October 2017. [13]

Music video

The official music video was directed by TK McKamy, and premiered on GQ on March 31, 2017, while it premiered on CMT, GAC, and Vevo on May 2, 2017. [9] It is presented as a movie trailer for a crime thriller involving a bank heist, with Morris playing a bank robber and Rhett playing an undercover cop. [14]

Charts

Chart (2017)Peak
position
Canada (Canadian Hot 100) [15] 61
Canada Country ( Billboard ) [16] 1
US Billboard Hot 100 [17] 39
US Country Airplay ( Billboard ) [18] 1
US Hot Country Songs ( Billboard ) [19] 3

Year-end charts

Chart (2017)Position
Canada Country (Billboard) [20] 11
US Country Airplay (Billboard) [21] 11
US Hot Country Songs (Billboard) [22] 8
US Radio Songs (Billboard) [23] 71

Certifications

RegionCertification Certified units/sales
United States (RIAA) [24] 3× Platinum3,000,000

Sales+streaming figures based on certification alone.

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References

  1. "Add Dates" (PDF). Country Aircheck. 543: Chart Page 5. March 27, 2017. Archived from the original (PDF) on November 14, 2018. Retrieved July 12, 2017.
  2. McKenna, Brittany (31 March 2017). "Hear Thomas Rhett, Maren Morris' Driving New Song 'Craving You'". Rolling Stone. Retrieved August 11, 2017.
  3. Liebig, Lorie (31 March 2017). "Hear Thomas Rhett and Maren Morris Go Pop with New Single 'Craving You'". Wide Open Country. Retrieved August 23, 2017.
  4. "Thomas Rhett, Craving You | Track Review 🎵".
  5. "Thomas Rhett's Life Changes Arrives Sept. 8". Country Music Television . July 27, 2017. Retrieved July 27, 2017.
  6. Stefano, Angela (May 4, 2017). "Watch Thomas Rhett and Maren Morris' Action-Packed 'Craving You' Music Video". The Boot.
  7. 1 2 Whitaker, Sterling (March 24, 2017). "Thomas Rhett Calls on Maren Morris for New Single, 'Craving You'". Taste of Country. Archived from the original on August 19, 2017. Retrieved August 19, 2017.
  8. Vinson, Christina (June 8, 2017). "Thomas Rhett Brings 'Craving You' to the 2017 CMT Music Awards". The Boot.
  9. 1 2 Hyman, Dan (March 31, 2017). "Thomas Rhett Has a New Song and a New Direction". GQ.
  10. "Thomas Rhett Feat. Maren Morris – 'Craving You' Sheet Music (Digital Download)". Universal Music. 4 May 2017. Retrieved September 24, 2017.
  11. "'Craving You,' Thomas Rhett (ft. Maren Morris)". Archived from the original on 2017-07-06. Retrieved 2017-11-23.
  12. Asker, Jim (July 11, 2017). "Thomas Rhett, Maren Morris Crown Airplay; Lee Greenwood Hits No. 2 on Digital Song Sales". Billboard.
  13. Bjorke, Matt (October 10, 2017). "Top 30 Digital Country Singles Sales Chart: October 10, 2017". Roughstock.
  14. Freeman, Jon (May 4, 2017). "See Thomas Rhett, Maren Morris Fire Guns, Bust Heads in New Video". Rolling Stone.
  15. "Thomas Rhett Chart History (Canadian Hot 100)". Billboard. Retrieved July 11, 2017.
  16. "Thomas Rhett Chart History (Canada Country)". Billboard. Retrieved June 27, 2017.
  17. "Thomas Rhett Chart History (Hot 100)". Billboard. Retrieved July 11, 2017.
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