Cyabra is an AI-powered platform specializing in combating disinformation and protecting the authenticity of online discourse. The company provides solutions to governments, corporations, and organizations worldwide, helping them detect and mitigate threats posed by fake profiles, harmful narratives, and Generative AI content.
Founded by experts in Information warfare and Cybersecurity, Cyabra is headquartered in New York, with a growing global presence. The company's mission is to restore trust in digital platforms by uncovering malicious tactics and disinformation campaigns.[1]
History
Cyabra was founded by Dan Brahmy, Ido Shraga, and Yossef Daar, who leveraged their experience in the Israeli Defense Forces (IDF) and the tech industry to address the rising challenges posed by online disinformation.
Since then, Cyabra had leveraged advanced AI-driven methodologies to uncover disinformation campaigns, detect fake profiles, and monitor brand reputation risks across various industries and global events, including an examination of bot activity during Elon Musk’s acquisition of Twitter in 2022.[2]
Products and Services
Cyabra offers a suite of tools and technologies designed to counter disinformation detection:
Uses AI and machine learning to uncover fake profiles, harmful narratives, and content generated by AI.[3]
Real-time Monitoring: Provides alerts about emerging risks to brand reputation and election interference[4]
Disinformation Detection: Tracks the spread and impact of disinformation campaigns, identifying their sources and key actors.[5][6]
Technology
The platform utilizes proprietary AI algorithms and machine learning models to:
Analyze social media and online conversations in over 100 languages.
Detect and classify fake profiles and coordinated disinformation networks.
Provide actionable insights for uncovering reputational and security risks.
Cyabra's focus on "AI for good" enables organizations to protect themselves from malicious use of generative AI and other sophisticated disinformation techniques.[7][8]
Impact and Research
Cyabra's research on disinformation has been featured in leading media outlets such as Forbes, The New York Times, and Reuters. The company has played a crucial role in:
Protecting 19 national elections in 2024 from interference.
Collaborating with major brands, such as Warner Media, to safeguard digital campaigns.[9]
Identifying and exposing disinformation campaigns orchestrated by state and non-state actors.[10]
Market and Clients
Cyabra serves clients across various sectors, including:
Public Sector: Governments and law enforcement agencies use Cyabra to monitor and counter election interference, propaganda, and other threats.
Private Sector: Corporations rely on Cyabra to safeguard their brand reputation and analyze online sentiment.
Notable clients include WarnerMedia, the U.S. State Department, and global PR agency Golin.[11]
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