Dairy Management Inc.

Last updated
Dairy Management Inc.
FormationJanuary 1995;28 years ago (1995-01) [1]
Type501(c)(6)
36-3992031 [1]
Location
  • Rosemont, Illinois
Revenue (2015)
$148,169,115
Website www.usdairy.com

Dairy Management Inc. is an American trade association funded primarily by the U.S. Dairy Promotion Program, itself funded by government-mandated checkoff fees on dairy products and federal tax dollars and dedicated to promoting the sale of American-made dairy products. It also operates under the names Innovation Center for U.S. Dairy, [2] American Dairy Association, National Dairy Council and U.S. Dairy Export Council.

Contents

History

Dairy Management Inc. was incorporated in 1995 as a nonprofit corporation by members of the National Dairy Promotion and Research Board and the United Dairy Industry Association. [3] It is a marketing creation of the U.S. Department of Agriculture [4] and is mainly funded by Dairy Promotion Program government-mandated fees on dairy products; the U.S. Department of Agriculture provides federal tax-dollar funding specifically for overseas promotion. The corporation has 162 employees and a budget of about $140 million, 5 of which comes from the USDA. [5] It is headed by CEO Barbara O'Brian after long time leader Tom Gallagher retired from the post in 2021.

Activities

Dairy Management is associated with the "Got Milk?" [6] and "Real Seal" [7] campaigns and works with industry to develop products that increase consumption of milk and cheese. It also funds research into the benefits of dairy consumption. Dairy Management has successfully promoted increased use of cheese in prepared food products such as pizza.

The National Dairy Council website offers a collection of educational materials [8] such as dietary guidelines, protein, maintaining a healthy weight, lactose intolerance, and the connection between dairy and sports. They also provide information kits to health care professionals.

The National Dairy Association has funded academic research into the impacts of dairy, such as food safety [9] and human health, [10] many of which show the positive impacts of dairy. It also funds new product competitions, such as the 10th Annual National Dairy Council (NDC) New Product Competition which in 2022 holds the theme of "Innovative Dairy-Based Products for Gamers". [11]

Criticism

The milk-promotion initiative has been criticized by Dr. Walter C. Willett, chairman of the nutrition department at the Harvard School of Public Health and a former member of the federal government's nutrition advisory committee, as being contradictory to the nutrition goal of reducing consumption of saturated fat also promoted by the United States Department of Agriculture. [4] However, the USDA does not directly fund DMI's promotion of milk in the domestic market, but merely regulates it. [5]

See also

Related Research Articles

<span class="mw-page-title-main">Dairy product</span> Food product made from milk

Dairy products or milk products, also known as lacticinia, are food products made from milk. The most common dairy animals are cow, water buffalo, nanny goat, and ewe. Dairy products include common grocery store food items in the Western world such as yogurt, cheese, milk and butter. A facility that produces dairy products is known as a dairy. Dairy products are consumed worldwide to varying degrees. Some people avoid some or all dairy products either because of lactose intolerance, veganism, or other health reasons or beliefs.

<span class="mw-page-title-main">Food pyramid (nutrition)</span> Visual representation of optimal servings from basic groups

A food pyramid is a representation of the optimal number of servings to be eaten each day from each of the basic food groups. The first pyramid was published in Sweden in 1974. The 1992 pyramid introduced by the United States Department of Agriculture (USDA) was called the "Food Guide Pyramid" or "Eating Right Pyramid". It was updated in 2005 to "MyPyramid", and then it was replaced by "MyPlate" in 2011.

<span class="mw-page-title-main">Agricultural Research Service</span> Research agency of the US Department of Agriculture

The Agricultural Research Service (ARS) is the principal in-house research agency of the United States Department of Agriculture (USDA). ARS is one of four agencies in USDA's Research, Education and Economics mission area. ARS is charged with extending the nation's scientific knowledge and solving agricultural problems through its four national program areas: nutrition, food safety and quality; animal production and protection; natural resources and sustainable agricultural systems; and crop production and protection. ARS research focuses on solving problems affecting Americans every day. The ARS Headquarters is located in the Jamie L. Whitten Building on Independence Avenue in Washington, D.C., and the headquarters staff is located at the George Washington Carver Center (GWCC) in Beltsville, Maryland. For 2018, its budget was $1.2 billion.

A saturated fat is a type of fat in which the fatty acid chains have all single bonds. A fat known as a glyceride is made of two kinds of smaller molecules: a short glycerol backbone and fatty acids that each contain a long linear or branched chain of carbon (C) atoms. Along the chain, some carbon atoms are linked by single bonds (-C-C-) and others are linked by double bonds (-C=C-). A double bond along the carbon chain can react with a pair of hydrogen atoms to change into a single -C-C- bond, with each H atom now bonded to one of the two C atoms. Glyceride fats without any carbon chain double bonds are called saturated because they are "saturated with" hydrogen atoms, having no double bonds available to react with more hydrogen.

<span class="mw-page-title-main">Soy milk</span> Beverage made from soyabeans

Soy milk, also known as soya milk or soymilk, is a plant-based drink produced by soaking and grinding soybeans, boiling the mixture, and filtering out remaining particulates. It is a stable emulsion of oil, water, and protein. Its original form is an intermediate product of the manufacture of tofu. Originating in China, it became a common beverage in Europe and North America in the latter half of the 20th century, especially as production techniques were developed to give it a taste and consistency more closely resembling that of dairy milk. Soy milk may be used as a substitute for dairy milk by individuals who are vegan or lactose intolerant.

<span class="mw-page-title-main">Raw milk</span> Milk that has not been pasteurized

Raw milk or unpasteurized milk is milk that has not been pasteurized, a process of heating liquid foods to kill pathogens for safe consumption and extending the shelf life.

<span class="mw-page-title-main">Food and Nutrition Service</span> U.S. federal anti-hunger agency

The Food and Nutrition Service (FNS) is an agency of the United States Department of Agriculture (USDA). The FNS is the federal agency responsible for administering the nation’s domestic nutrition assistance programs. The service helps to address the issue of hunger in the United States.

Butterfat or milkfat is the fatty portion of milk. Milk and cream are often sold according to the amount of butterfat they contain.

In the United States, a commodity checkoff program promotes and provides research and information for a particular agricultural commodity without reference to specific producers or brands. It collects funds through a checkoff mechanism that is sometimes called checkoff dollars, from producers of a particular agricultural commodity and uses these funds to promote and do research on that particular commodity. As stated earlier the organizations must promote their commodity in a generic way without reference to a particular producer. Checkoff programs attempt to improve the market position of the covered commodity by expanding markets, increasing demand, and developing new uses and markets. Checkoff programs amount to $750 million per year.

<span class="mw-page-title-main">Plant milk</span> Milk-like drink made from plant-based ingredients

Plant milk is a plant beverage with a color resembling that of milk. Plant milks are non-dairy beverages made from a water-based plant extract for flavoring and aroma. Plant milks are consumed as alternatives to dairy milk, and may provide a creamy mouthfeel.

<span class="mw-page-title-main">Food group</span> Collection of foods that share similar nutritional properties or biological classifications

A food group is a collection of foods that share similar nutritional properties or biological classifications. Lists of nutrition guides typically divide foods into food groups, and Recommended Dietary Allowance recommends daily servings of each group for a healthy diet. In the United States for instance, the USDA has described food as being in from 4 to 11 different groups.

<span class="mw-page-title-main">Food policy</span> Area of public policy

Food policy is the area of public policy concerning how food is produced, processed, distributed, purchased, or provided. Food policies are designed to influence the operation of the food and agriculture system balanced with ensuring human health needs. This often includes decision-making around production and processing techniques, marketing, availability, utilization, and consumption of food, in the interest of meeting or furthering social objectives. Food policy can be promulgated on any level, from local to global, and by a government agency, business, or organization. Food policymakers engage in activities such as regulation of food-related industries, establishing eligibility standards for food assistance programs for the poor, ensuring safety of the food supply, food labeling, and even the qualifications of a product to be considered organic.

The Dietary Guidelines for Americans (DGA) provide nutritional advice for Americans who are healthy or who are at risk for chronic disease but do not currently have chronic disease. The Guidelines are published every five years by the US Department of Agriculture, together with the US Department of Health and Human Services. Notably, the most recent ninth edition for 2020–25 includes dietary guidelines for children from birth to 23 months. In addition to the Dietary Guidelines per se, there are additional tools for assessing diet and nutrition, including the Healthy Eating Index (HEI), which can be used to assess the quality of a given selection of foods in the context of the Dietary Guidelines. Also provided are additional explanations regarding customization of the Guidelines to individual eating preferences, application of the Guidelines during pregnancy and infancy, the USDA Nutrition Evidence Systematic Review, information about the Nutrition Communicators Network and the MyPlate initiative, information from the National Academies about redesigning the process by which the Dietary Guidelines for Americans are created, and information about dietary guidelines from other nations.

Dairy Council of California provides free nutrition education programs to California children and adults through teachers and health professionals. In addition, the Dairy Council of California provides a Mobile Dairy Classroom, a free outdoor assembly with a live cow. The organization also provides consumers with nutrition information through a website, HealthyEating.org.

The Dairy Promotion Program or National Dairy Checkoff is a United States commodity checkoff program for dairy product promotion, research, and nutrition education as part of a comprehensive strategy to increase human consumption of milk and dairy products and to reduce dairy surpluses.

<span class="mw-page-title-main">Special Milk Program</span> U.S. federal aid program

In the United States, the Special Milk Program, sometimes known as the School Milk Program, offers federal reimbursements for milk served to children in an eligible participating outlet, which includes schools, child care institutions, settlement houses, homeless shelters, or summer camps. This federal aid program is administered by the United States Department of Agriculture (USDA) under the Food and Nutrition Service (FNS).

Nutrition education is a set of learning experiences designed to assist in healthy eating choices and other nutrition-related behavior. It includes any combination of educational strategies, accompanied by environmental supports, designed to facilitate voluntary adoption of food choices and other food and nutrition-related behaviors conducive to health and well-being. Nutrition education is delivered through multiple venues and involves activities at the individual, community, and policy levels. Nutrition Education also critically looks at issues such as food security, food literacy, and food sustainability.

<span class="mw-page-title-main">MyPlate</span> US federal nutrition guide since 2011

MyPlate is the current nutrition guide published by the United States Department of Agriculture's Center for Nutrition Policy and Promotion, and serves as a recommendation based on the Dietary Guidelines for Americans. It replaced the USDA's MyPyramid guide on June 2, 2011, ending 19 years of USDA food pyramid diagrams. MyPlate is displayed on food packaging and used in nutrition education in the United States. The graphic depicts a place setting with a plate and glass divided into five food groups that are recommended parts of a healthy diet. This dietary recommendation combines an organized amount of fruits, vegetables, grains, protein, and dairy. It is designed as a guideline for Americans to base their plate around in order to make educated food choices. ChooseMyPlate.gov shows individuals the variety of these 5 subgroups based on their activity levels and personal characteristics.

The history of USDA nutrition guidelines includes over 100 years of nutrition advice promulgated by the USDA. The guidelines have been updated over time, to adopt new scientific findings and new public health marketing techniques. The current guidelines are the Dietary Guidelines for Americans 2015–2020 and have been criticized as not accurately representing scientific information about optimal nutrition, and as being overly influenced by the agricultural industries the USDA promotes.

References

  1. 1 2 "Dairy Management, Inc. Form 990 2015". ProPublica. 9 May 2013. Retrieved 11 October 2017.
  2. "About the Innovation Center for U.S. Dairy". Archived from the original on 2010-10-30. Retrieved 2010-11-07.
  3. "History of Dairy Promotion". Dairy Management, Inc. Archived from the original on November 2, 2011. Retrieved September 2, 2011. 1995 NDB and UDIA board members create Dairy Management Inc. (DMI) as the organization responsible for increasing demand for U.S.-produced dairy products on behalf of America's dairy producers.
  4. 1 2 Moss, Michael (November 6, 2010). "While Warning About Fat, U.S. Pushes Cheese Sales". The New York Times. Retrieved November 7, 2010.
  5. 1 2 McWilliams, James (November 17, 2010). "How Journalists Got the Cheese Lobbying Story Wrong". The Atlantic. Retrieved November 17, 2010.
  6. got milk?
  7. REAL Seal
  8. "National Dairy Council: Health & Wellness". Nationaldairycouncil.org. Retrieved 1 August 2017.
  9. Stubbs, T.A.; Galer, C.D. (2020). "Symposium review: Recent advances in dairy food safety research: An overview of the National Dairy Council Listeria Consortium, industry identification, and funding of research gaps". Journal of Dairy Science. 103 (3): 2906–2908. doi: 10.3168/jds.2019-17337 . PMID   31668444. S2CID   204966201.
  10. Stylianou, Katerina S.; Fulgoni, Victor L.; Jolliet, Olivier (2021). "Small targeted dietary changes can yield substantial gains for human health and the environment". Nature Food. 2 (8): 616–627. doi:10.1038/s43016-021-00343-4. S2CID   238822934.
  11. "National Dairy Councilnew product competition targets gamers". www.dairyreporter.com.