Danimals

Last updated
Danimals
Company type Private
Industry Dairy products
Founded1994;30 years ago (1994)
Products Yogurt
Parent Dannon
Website danimals.com

Danimals is an American brand of low-fat drinkable yogurt. [1] Launched by Dannon in 1994, it is decorated with pictures of wild animals and is popular among children and in school lunches. [2]

Contents

History

Danimals parent company Dannon popularized yogurt in the United States in the 1950s and has remained the nation's leading producer of yogurt. [2] Danimals was released in 1994 and initially donated a small part of their proceeds to the National Wildlife Federation. [3] Intended to be marketed to children, Dannon's marketing team told a New York Times reporter that "Yogurt hasn't been very kid-friendly in the past because the taste was too sour. This is a way of creating a new generation of yogurt eaters." [2]

Danimals was promoted by Dylan and Cole Sprouse, the stars of The Suite Life of Zack and Cody. They starred in various commercials and in 2009 were part of a sweepstake with a grand prize of $10,000 and a trip to Hollywood to meet the Sprouses. [4] [5] They were also promoted by Ross Lynch and Bella Thorne, at the time stars of Disney Channel's Austin & Ally and Shake It Up. They starred in multiple commercials from 2013 to 2014 and promoted a sweepstake for a trip to Walt Disney World. [6]

Variations

One variation of the product is Danimals Yo-Tubes, which lets kids squeeze yogurt out of a tube. [7] The same design concept is used in Danimals Squeezables. [3] The Danimals Crush Cup was a similar product that allowed consumers to squeeze yogurt out of a specially-designed cup without the need for a spoon. [4]

In 2020, Danimals launched Super Danimals, a probiotic version of their product advertised as supporting the immune system. [8]

Ingredients and nutrition

Danimals used to have 14 grams of sugar per serving, but in 2013 Dannon cut the sugar in the product to 9 grams per 50-calorie serving, [9] accounting for 72 percent of the total calories. [10] Their fruit flavors do not contain any real fruit. [9] As of 2019, their products are Non-GMO Project verified. [11]

Related Research Articles

<span class="mw-page-title-main">Yogurt</span> Food produced by bacterial fermentation of milk

Yogurt is a food produced by bacterial fermentation of milk. Fermentation of sugars in the milk by these bacteria produces lactic acid, which acts on milk protein to give yogurt its texture and characteristic tart flavor. Cow's milk is most commonly used to make yogurt. Milk from water buffalo, goats, ewes, mares, camels, and yaks is also used to produce yogurt. The milk used may be homogenized or not. It may be pasteurized or raw. Each type of milk produces substantially different results.

<span class="mw-page-title-main">Ritz Crackers</span> Brand name of snack cracker by Nabisco

Ritz Crackers is a brand of snack cracker introduced by Nabisco in 1920. The original style crackers are disc-shaped, lightly salted, and approximately 46 millimetres (1.8 in) in diameter. Each cracker has seven perforations and a finely scalloped edge. Today, the Ritz cracker brand is owned by Mondelēz International.

<span class="mw-page-title-main">Probiotic</span> Microorganisms said to provide health benefits when consumed

Probiotics are live microorganisms promoted with claims that they provide health benefits when consumed, generally by improving or restoring the gut microbiota. Probiotics are considered generally safe to consume, but may cause bacteria-host interactions and unwanted side effects in rare cases. There is some evidence that probiotics are beneficial for some conditions, such as helping to ease some symptoms of irritable bowel syndrome (IBS). However, many claimed health benefits, such as treating eczema, lack substantial scientific support.

Lunchables is an American brand of food and snacks manufactured by Kraft Heinz in Chicago, Illinois, and marketed under the Oscar Mayer brand. They were initially introduced in Seattle in 1988 before being released nationally in 1989. Many Lunchables products are produced in a Garland, Texas, facility, and are then distributed across the United States.

<span class="mw-page-title-main">Special K</span> WK Kellogg Co brand of cereal

Special K is an American brand of breakfast cereal and meal bars originally manufactured by Kellogg's. The cereal was introduced to the United States in 1955. It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used to be marketed primarily as a low-fat cereal that can be eaten to help one lose weight. Following the 2023 spinoff of Kellogg's North American cereal division, the cereal is manufactured by WK Kellogg Co for the United States, Canada, and Caribbean markets. The former Kellogg's, renamed Kellanova, continues to manufacture the cereal for the rest of the world and the meal bars for all markets.

<span class="mw-page-title-main">Dylan and Cole Sprouse</span> American twin actors (born 1992)

Dylan Thomas Sprouse and Cole Mitchell Sprouse are American actors. They are twins and are sometimes referred to as the Sprouse brothers or Sprouse Bros. Their first major theatrical film role was in the 1999 comedy Big Daddy, in which they co-starred with Adam Sandler. They later appeared in several television sitcoms and starred in the television film I Saw Mommy Kissing Santa Claus and straight-to-DVD Just for Kicks.

<span class="mw-page-title-main">Yoplait</span> French yogurt brand

Yoplait is the world's largest franchise brand of yogurt. It is fully owned by French dairy cooperative Sodiaal since 2021.

<span class="mw-page-title-main">Lay's</span> Snack food brand and company

Lay's is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965. Frito-Lay primarily uses the brand name "Lay's" in the United States and Canada, and uses other brand names in some other countries, such as Walkers in the UK and Ireland, and Smith's in Australia.

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Activia is a brand of yogurt owned by Groupe Danone and introduced in France in 1987. As of 2013, Activia is present in more than 70 countries and on 5 continents. Activia is classified as a functional food, designed to improve digestive health.

<span class="mw-page-title-main">Fruit Gushers</span> Fruit snack with liquid filling

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References

  1. Hoffman, Ken (2002-07-26). "Danimals skimps on drinkable yogurt". Florida Today . Cocoa, Florida. p. 99. Retrieved 2022-10-30 via Newspapers.com.
  2. 1 2 3 Grant, Tina; Derdak, Thomas, eds. (1996). International Directory of Company Histories. Vol. 14. St. James Press. ISBN   1558623426.
  3. 1 2 Shaw, Gabbi (2020-07-15). "15 snacks found in every '90s lunchbox". Insider . Retrieved 2022-10-30.
  4. 1 2 Gervasi, Angela (2020-07-17). "The Untold Truth Of Danimals". Mashed. Retrieved 2023-08-27.
  5. Nichols, Katherine (2009-07-02). "'Man v. Food' host tackles Mac 24-7". Honolulu Star-Bulletin . p. 26. Retrieved 2023-08-27 via Newspapers.com.
  6. Stelmach, Sandra (2014-04-11). "Bella Thorne And Ross Lynch's New Danimals Power Up Your Adventure Sweeps Commercial!". TeenInfoNet. Retrieved 2024-09-08.
  7. Klara, Robert (2017-10-31). "How Dannon Made Yogurt Mainstream in America After Starting as a Staple for Immigrants". Adweek . Archived from the original on 2018-03-07. Retrieved 2022-10-30.
  8. Jones, Ashley (2020-06-17). "The New Danimals Yogurt Is Full Of Probiotics, & It's The Perfect Kid Snack". Romper. Retrieved 2023-01-18.
  9. 1 2 Strom, Stephanie (2013-05-10). "The Trek to a Yogurt Less Sweet". The New York Times. ISSN   0362-4331 . Retrieved 2022-10-30.
  10. Haspel, Tamar (2022-02-24). "Food label translator: What 'less processed' and 'multigrain' actually mean". Washington Post .
  11. Watson, Elaine (2017-07-26). "How far do consumers want Non-GMO claims to go in the dairy case? Right back to the farm, says Dannon". FoodNavigator-USA. William Reed . Retrieved 2022-10-30.