Related Research Articles
Corvallis is a city and the seat of government of Benton County in central western Oregon, United States. It is the principal city of the Corvallis, Oregon Metropolitan Statistical Area, which encompasses all of Benton County. As of the 2020 United States Census, the population was 59,922, making it the 10th most populous city in Oregon. Corvallis is the location of Oregon State University and Good Samaritan Regional Medical Center. Corvallis is the westernmost city in the contiguous 48 states with a population larger than 50,000.
Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
Barbara Kay Roberts is an American politician from the state of Oregon. A native of the state, she served as the 34th Governor of Oregon from 1991 to 1995. She was the first woman elected to serve as Oregon governor, and the only woman elected to that office until 2016. A Democrat, Roberts was also the first woman to serve as majority leader in the Oregon House of Representatives. She also won two terms as Oregon Secretary of State, and served in local and county government in Portland. Roberts was married to Oregon state Sen. Frank L. Roberts from 1974 until his death in 1993. From February 2011 until January 2013, she served on the council of Metro, the regional government in the Portland metropolitan area.
Vera Katz was an American Democratic politician in the state of Oregon. She was the first woman to serve as Speaker of the Oregon House of Representatives and was the 49th mayor of Portland, Oregon's most populous city. She grew up in New York City, moving to Portland in 1962, and was elected to the Oregon House in 1972. She served as mayor from 1993 to 2005.
Eduardo L. Roberto or Ned Roberto is a Filipino professor who is considered Asia's foremost authority in marketing. He was the professor of international marketing at the Asian Institute of Management located in Metro Manila in the Philippines. He has written several marketing-related books and is currently, a part of the editorial board of the International Journal of Research in Marketing. His areas of interest for teaching and research include marketing research, social marketing and consumer behavior. He has also taught at the Northwestern University’s Kellogg Graduate School of Management Chicago Campus and at the Euro-Asia Centre of INSEAD Macau.
The Willamette University MBA (Atkinson) is the Masters in Business Administration (MBA) program at Willamette University in Salem, Oregon, United States. It is one of only two MBA programs in the world accredited for both Business Administration and Public Administration (NASPAA). Atkinson was established by Willamette in 1974 and has an enrollment of approximately 312 students.
Norma Jean Paulus was an American lawyer and politician in the state of Oregon. A native of Nebraska, she was raised in Eastern Oregon before becoming a lawyer. A Republican, she first held political office as a representative in the Oregon House of Representatives, and then became the first woman elected to statewide public office in Oregon when she became Oregon Secretary of State in 1977. Paulus later served as Oregon Superintendent of Public Instruction for nine years. She made unsuccessful bids to become Governor of Oregon and United States Senator. Prior to her death on February 28, 2019, Paulus lived in Portland, where she was involved with several non-profit groups and sponsored a ballot measure to create open primaries in Oregon's statewide elections.
Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing. By comparison, "micromarketing" deals with how firms decide what to make, how to market it, and how much to price it. Some of key topics include the tragedy of the commons, subliminal advertising, market symbolism and environmental sustainability. The notion of "marketing systems" is at the heart of macromarketing thought.
The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes. The practice of marketing has been known for millennia, but the term "marketing" used to describe commercial activities assisting the buying and selling of products or services came into popular use in the late nineteenth century. The study of the history of marketing as an academic field emerged in the early twentieth century.
Hallie Brown Ford was an American business person and philanthropist. A native of Oklahoma, she acquired her wealth in Oregon through the timber industry. As a philanthropist she made donations to many institutions in Oklahoma and Oregon to support education and the arts. Shortly before her death in 2007, she made a donation of $15 million to the Pacific Northwest College of Art, the largest single donation to any cultural group in Oregon history.
The Willamette River flows northwards down the Willamette Valley until it meets the Columbia River at a point 101 miles from the Pacific Ocean, in the U.S. state of Oregon.
Gazelle was an early sidewheeler on the Willamette River in what is now the U.S. state of Oregon. She did not operate long, suffering a catastrophic boiler explosion on April 8, 1854, less than a month after her trial voyage. This was the worst such explosion ever to occur in the Pacific Northwest states. The wrecked Gazelle was rebuilt and operated for a few years, first briefly as the unpowered barge Sarah Hoyt and then, with boilers installed, as the steamer Señorita. A victim of the explosion was D.P. Fuller, age 28, who is buried in Lone Fir Cemetery in Portland, Oregon.
Elizabeth Woody is an American Navajo/Warm Springs/Wasco/Yakama artist, author, and educator. In March 2016, she was the first Native American to be named poet laureate of Oregon by Governor Kate Brown.
Lynn R. Kahle is an American consumer psychologist and Professor Emeritus at the University of Oregon's Lundquist College of Business. From 2018 to 2020 he taught at the Lubin School of Business, Pace University in New York as a visiting scholar and professor.
Punit Renjen is an Indian-American businessman who has been chief executive officer of the multinational professional services firm Deloitte since June 1, 2015. Previously, Renjen was chairman and CEO of Deloitte Consulting LLP, and later, held the role of chairman of Deloitte LLP from 2011 to 2015. Effective December 31, 2022, Renjen became Global CEO Emeritus of Deloitte.
Nancy Ponzi is a pioneer of the Oregon wine industry and the Oregon brewing industry, and the founder of Ponzi Vineyards, one of the Willamette Valley's founding wineries. She and her husband Dick Ponzi also established Oregon's first craft brewery, Bridgeport Brewing Company.
Journal of Public Policy & Marketing is a quarterly peer-reviewed academic journal published by the American Marketing Association. It covers all aspects of the intersection of marketing and public policy. It was originally established in 1979 as Public Policy Issues in Marketing, and renamed itself to Journal of Marketing & Public Policy 1982 for one year, before settling on the current name in 1983.
N.S. Bentley, commonly referred to as simply Bentley, was a stern-wheel driven steamboat that operated on the Willamette rivers. Launched in East Portland in December 1886, Bentley ran until 1896, when it was rebuilt and renamed Albany. Bentley was owned by the Oregon Pacific Railway, and was used as part of a rail and marine link from Portland to San Francisco, running down the Willamette, then to Yaquina Bay, and then by ocean steamer south to California. In 1896, Bentley was rebuilt and renamed Albany.
Margaret Catherine Campbell is the Provost Professor of Marketing at the Leeds School of Business, University of Colorado Boulder. She served for a term as co-editor of the Journal of Consumer Research.
References
- ↑ Debra Jones Ringold (1998). "A Comment on the Pontifical Council for Social Communications' Ethics in Advertising". Journal of Public Policy & Marketing. 17 (2): 332–335. doi:10.1177/074391569801700218. JSTOR 30000784. S2CID 159275025.
- ↑ Debra Jones Ringold and John E. Calfee (1994). "The 70% Majority: Enduring Consumer Beliefs about Advertising". Journal of Public Policy & Marketing. 13 (2): 228–238. doi:10.1177/074391569401300204. JSTOR 30000398. S2CID 159188834.
- ↑ "Debra J. Ringold".
- ↑ Ticker. Statesman Journal , September 4, 2007.
- ↑ Hughes, Dick (21 January 2008). "Editorial Page Editor Dick Hughes interviews Debra Jones Ringold". Statesman Journal. Archived from the original on 3 February 2013.
- ↑ "Atkinson Graduate School of Management Dean". Willamette University.
- ↑ Oregon Secretary of State. "Oregon Voters Guide 2000" (PDF). Oregon Secretary of State. Retrieved March 27, 2018.
- ↑ "Thomas C. Kinnear/Journal of Public Policy & Marketing Award Recipients". American Marketing Association Foundation. Retrieved March 27, 2018.
- ↑ Stevens, Suzanne (March 4, 2011). "UO overhauls OEMBA program". Portland Business Journal.
- ↑ Willamette, University. "Debra Ringold earns Exemplary Teacher of the Year Award". Willamette University. Willamette University. Retrieved 10 March 2024.
- ↑ Ringold, Debra (3 June 2023). "Consumer Skepticism, Advertising Regulation, and the Internet: Questions Worth Exploring". The Journal of Consumer Affairs. 57 (3): 1000–1014. Retrieved 9 March 2024.
- ↑ Ringold, Debra (13 March 2020). "Do consumers view the nutrition facts panel when making healthfulness assessments of food products? Antecedents and consequences". The Journal of Consumer Affairs. 54 (2).
