Deel (company)

Last updated
Deel
Company type Private
Industry Software
Founded2019;6 years ago (2019)
Headquarters San Francisco, California
Key people
  • Alex Bouaziz (CEO)
  • Shuo Wang (CRO)
  • Dan Westgarth (COO)
Products Professional employer organization services and payroll services
RevenueIncrease2.svg $800m [1]  (2025)
Number of employees
5,000 [2]  (2025)
Website deel.com

Deel is an American payroll and human resources company, [3] based in San Francisco, California. [4] [5] The company provides hiring, payments, and workforce management services for companies hiring international employees and contractors. [6] [4] [3]

Contents

History

Deel was founded in 2019 by Alex Bouaziz, Shuo Wang, and Ofer Simon. [7] Bouaziz and Wang met while studying at MIT in 2013. [8] The founders launched Deel after encountering difficulty hiring international workers for their previous ventures. [8]

Deel launched after entering the Y Combinator startup accelerator in 2019. [9] The company then raised several rounds of funding. In May 2020, venture capital firm Andreessen Horowitz led a $14 million Series A round. [10] In September 2020, the company raised a $48 million Series B. [3] In April 2021, Deel raised $156 million in a Series C round, becoming a unicorn. [11] In October 2021, Deel raised $425 million in a Series D. [12] They also raised $50 million in May 2022, valuing the company at $12 billion. [13] In February 2025, Deel added two major new shareholders to its capitalization table, General Catalyst and Abu Dhabi sovereign wealth fund Mubadala, as part of a $300 million secondary share sale. [14]

In March 2023, former workers claimed they were miscategorized. [15] [16] In June 2023, California state senator Steve Padilla sent a formal request to the California Labor and Workforce Development Agency asking them to investigate the allegations. [17] [18]

A federal RICO lawsuit filed in January 2025 against Deel accuses the company of flouting anti-money laundering regulations and facilitating the evasion of U.S. sanctions against Russia. [19] [20] The lawsuit stems from a court-appointed receiver seeking to recover damages from an SEC case against Brent Seaman of Surge Capital Ventures. [21] While the complaint alleges Deel violated certain Florida licensing requirements, it acknowledges the company has since obtained proper licensing in the state. [19] Deel denies any wrongdoing, calling the lawsuit "baseless," and continues to expand its compliance efforts through its DPayments subsidiary, which has obtained 26 state licenses for money transmission as of early 2025. [21] Deel has not been accused of any wrongdoing by the SEC. [21]

Acquisitions

In August 2021, Deel acquired Zeitgold, an AI-powered payroll and bookkeeping software company, to support international expansion and enhance its product offerings. Zeitgold's technology provides automated bookkeeping and tax filing solutions for independent contractors and businesses. [22]

In January 2022, Deel acquired the U.S.-based company Roots, signaling further consolidation in the industry. [23]

In August 2022, Deel acquired Legalpad, a U.S.-based startup specializing in visa and immigration support for global talent. The acquisition aimed to expand Deel’s capabilities in assisting companies with work visa sponsorships and international hiring processes. [24]

In November 2022, Deel acquired PayGroup, an Australia-based payroll and workforce management company, to strengthen its presence in the Asia-Pacific region and expand its global payroll capabilities. [25]

In January 2023, Deel acquired Capbase, a startup specializing in equity management and corporate compliance software. The acquisition enabled Deel to expand its offerings to include equity management tools for startups and global businesses. [26]

In February 2024, Deel acquired Zavvy, a Germany-based startup focused on employee development and training. The acquisition aimed to enhance Deel’s workforce management capabilities by integrating Zavvy’s tools for performance reviews, learning, and career development. [27] In March 2024, Deel acquired PaySpace, an Africa-based payroll software provider, to strengthen its payroll infrastructure and expand its presence in the African market. The acquisition was part of Deel’s strategy to enhance its global payroll capabilities. [28]

In July 2024, Deel acquired Hofy, a London-based company specializing in IT device management for remote employees. The acquisition aimed to enhance Deel’s ability to support global remote workforces by streamlining the provisioning and management of work equipment. [29]

In November 2024, Deel acquired Atlantic Money, a cross-border payments company, to enhance its global payment infrastructure. The acquisition aimed to improve Deel’s money transfer capabilities and streamline international payroll transactions. [30]

In December 2024, Deel acquired Assemble, a compensation management platform, to expand its global compensation capabilities. The acquisition aimed to provide businesses with more comprehensive tools for managing employee salaries, equity, and benefits across multiple countries. [31]

In March 2025, Deel acquired Safeguard Global’s payroll division to further strengthen its global HR, legal, and payroll capabilities. The acquisition aimed to expand Deel’s payroll infrastructure and enhance its ability to serve multinational companies. [32]

Products

Deel provides a global employment and payroll platform that enables companies to hire, pay, and manage remote workers in compliance with local labor laws. [33] The company offers services for employer of record (EOR) hiring, contractor payments, HR administration, immigration support, and benefits management in over 150 countries. [34]

Deel acts as an employer of record (EOR) by hiring employees on behalf of companies through its own local entities, managing payroll, taxes, and compliance requirements. [35] It also offers self-serve contract templates that comply with local labor laws and supports health insurance enrollment for contractors. [36]

In 2024, Deel introduced an HRIS (human resources information system) as part of its expansion into enterprise HR solutions. Klarna became one of the first major companies to transition from Workday to Deel’s HRIS and payroll system to consolidate its global workforce management. [37]

Deel operates a vertically integrated payroll system, unlike competitors that rely on third-party providers. This allows for real-time payroll error detection, custom payroll schedules, and on-demand payments, reducing reliance on biweekly pay cycles. [38]

See also

References

  1. "HR unicorn Deel prepares for IPO as soon as 2026 after revenue jump". CNBC . 4 February 2025.
  2. "Deel Careers | Deel".
  3. 1 2 3 "Deel nabs $30M more for payroll, compliance and other tools to run global workforces". TechCrunch. 9 September 2020. Retrieved 2021-10-17. Deel, which was founded in Paris but is now based in San Francisco, has made its name mainly with payroll and other HR services aimed at distributed workforces, will bring Zavvy's services onto the same platform as its existing services — a nod to the company shifting focus to work more with distributed and non-distributed workforces.
  4. 1 2 Son, Hugh (2020-05-21). "Remote work start-up Deel scores $14 million investment led by Andreessen Horowitz". CNBC. Retrieved 2021-10-17.
  5. "Deel Raises $156M at $1.2B Valuation to Expand Its Global HR Software Solution | Built In San Francisco". www.builtinsf.com. Retrieved 2021-10-17.
  6. "Deel Acquires Assemble to Redefine Global Compensation Management". Entrepreneur . December 20, 2024. With Assemble onboard, Deel cements its position as a trailblazer in workforce management, supporting businesses in 100+ countries to scale smarter, faster, and more compliantly.
  7. Cai, Kenrick. "$12 Billion HR Startup Deel Changed Global Hiring. Now It Wants To Change Regulators' Minds". Forbes. Retrieved 2024-05-07.
  8. 1 2 Stoller, Kristin. "Future Of Work—The New HR Frontier: These Tech Startups Are Helping Businesses Adapt To A Remote World". Forbes. Retrieved 2021-10-18.
  9. "Deel: Payroll for remote teams". Y Combinator. Retrieved 2021-10-17.
  10. "Meet the startups helping other startups go remote". Protocol — The people, power and politics of tech. 2020-06-04. Retrieved 2021-10-17.
  11. Azevedo, Mary Ann (2021-04-21). "Remote hiring startup Deel raises $156M at a $1.25B valuation after 20x growth in 2020". TechCrunch. Retrieved 2023-08-04.
  12. Azevedo, Mary Ann (2021-10-18). "With customers like Coinbase and Shopify, remote hiring startup Deel raises $425M at a $5.5B valuation". TechCrunch. Retrieved 2023-08-04.
  13. Cai, Kenrick. "HR Company Deel, Now Valued At $12 Billion, Nears $300 Million Of Revenue". Forbes. Retrieved 2023-03-07.
  14. "HR unicorn Deel prepares for IPO as soon as 2026 after revenue jump". CNBC . 4 February 2025.
  15. Price, Jenna Gyimesi, Rob. "Workers at $12 billion HR startup Deel say they may have been misclassified as independent contractors. Deel says they have not". Business Insider. Retrieved 2023-07-30.{{cite web}}: CS1 maint: multiple names: authors list (link)
  16. Azevedo, Mary Ann (2023-07-06). "Deel under fire for alleged questionable hiring practices, advice to other companies". TechCrunch. Retrieved 2023-07-30.
  17. "Senator Padilla Urges Investigation into Deel after Company Flaunts Skirting California Worker Protection Laws". California State Senator Steve Padilla. 2023-07-06. Retrieved 2024-04-11.
  18. C. Padilla, Stephen (June 23, 2023). "Deel Letter from Senator Stephen C. Padilla to California Labor and Workforce Development Agency" (PDF). Senate of California.
  19. 1 2 Rodden, Michael (2025-01-09). "Deel Accused of Money Laundering, Sanctions Failures in Lawsuit". The Information . Retrieved 2025-01-14.
  20. Manjarres, Javier (2025-01-10). "Deel Slapped With Federal RICO Lawsuit Alleging Money Laundering". The Floridian. Retrieved 2025-01-14.
  21. 1 2 3 Conrad, Jennifer (2025-01-13). "Payroll Startup Deel Accused of Money Laundering". Inc. Retrieved 2025-01-14.
  22. https://www.businesswire.com/news/home/20210804005322/en/Deel-the-Leading-Platform-for-Global-Hiring-and-Payments-Acquires-Zeitgold-to-Strengthen-Payroll-AI-Offerings.{{cite web}}: Missing or empty |title= (help)
  23. "Coatue-backed HR startup Deel just made its first acquisition since the New York hedge fund invested in the company at a $5.5 billion valuation". Business Insider .
  24. "Deel acquires Legalpad to expand immigration support for global hiring". Axios. August 4, 2022. Retrieved March 16, 2025.
  25. "HR Company Deel Completes PayGroup Acquisition". BusinessWire. November 21, 2022. Retrieved March 16, 2025.
  26. "Deel enters equity management space with acquisition of Capbase". TechCrunch. January 11, 2023. Retrieved March 16, 2025.
  27. "Deel, the $12B HR startup, acquires Zavvy to step up consolidation play". TechCrunch. February 28, 2024. Retrieved March 16, 2025.
  28. "Deel acquires PaySpace, says it's crossed $500M in ARR". TechCrunch. March 5, 2024. Retrieved March 16, 2025.
  29. "Deel acquires Hofy to build its own IT device management service". TechCrunch. July 18, 2024. Retrieved March 16, 2025.
  30. "Deel acquires Atlantic Money to strengthen payment infrastructure". IBS Intelligence. March 2024. Retrieved March 16, 2025.
  31. "Deel acquires Assemble to redefine global compensation management". Entrepreneur. December 20, 2024. Retrieved March 16, 2025.
  32. "Deel acquires Safeguard Global payroll division, further bolstering global HR, legal, and payroll capabilities". iTWire. March 2025. Retrieved March 16, 2025.
  33. Kokalitcheva, Kia (August 3, 2021). "Don't call it "outsourcing": Hiring employees globally is getting easier". Axios . Retrieved March 16, 2025.
  34. Kene-Okafor, Mary Ann Azevedo and Tage (March 5, 2024). "Deel acquires Africa's PaySpace, says it's crossed $500M in ARR". TechCrunch. Retrieved March 16, 2025.
  35. "HR Tech Startups Could Help Businesses Expand Their Remote Teams And Services". CB Insights. February 3, 2021. Retrieved March 16, 2025.
  36. Smith, Morgan (July 14, 2023). "Canada just launched a new digital nomad program—here's what you need to know". CNBC. Retrieved March 16, 2025.
  37. Wiggers, Kyle (July 18, 2024). "Deel acquires Hofy to build its own IT device management service". TechCrunch. Retrieved March 16, 2025.
  38. Cai, Kenrick (December 4, 2023). "HR Startup Deel Changed Global Hiring. Now It Wants To Change Regulators' Minds". Forbes. Retrieved March 16, 2025.