Design Bridge and Partners

Design Bridge and Partners Worldwide Limited

Trade name	Design Bridge and Partners
Company type	Private
Industry	Design
Predecessor	Superunion Design Bridge
Founded	April 20, 2023;21 months ago (2023-04-20) in London, United Kingdom
Headquarters	The Brand Building, Bryanston, Sandton, South Africa
Website	designbridge.com

Design Bridge and Partners, known as Design Bridge and Partners Worldwide Limited legally, ^[1] is a global brand and design consultancy. Founded after the merger of Superunion and Design Bridge in April 2023, ^{[2] [3]} it is owned by WPP plc.

History

In July 2022, WPP announced the merger of Superunion and Design Bridge, two design consultancies. The company was intended to launch in January 2023, ^[4] however it was delayed to April 2023. The company that was used for Superunion was legally renamed to Design Bridge and Partners Worldwide Limited in February 2023, ^[1] 2 months before the official launch.

References

1. "DESIGN BRIDGE AND PARTNERS WORLDWIDE LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2024-04-05.
2. "WPP design powerhouse officially launches as Design Bridge and Partners | News". Campaign Asia. Retrieved 2024-03-29.
3. "Design Bridge boss says merger with Superunion will spark renewed emphasis on craft". The Drum. Retrieved 2024-04-04.
4. "WPP merges Design Bridge and Superunion". Marketing-Interactive. 2022-07-07. Retrieved 2024-04-04.