DeuxMoi

Last updated
DeuxMoi
Personal information
NationalityAmerican
Website www.deuxmoi.world
Instagram information
Page
GenreCelebrity gossip
Followers2 million
(18 August 2023)

DeuxMoi (also stylized Deuxmoi or @deuxmoi) is a pseudonymous Instagram account which publishes celebrity gossip.

Contents

History

The DeuxMoi account was originally used as a fashion-focused blog by two friends. [1] During the COVID-19 pandemic, one of the two account holders asked its followers to share stories about celebrities. [1] The account operator began posting screenshots of direct messages with stories of celebrity encounters for followers to see. [1] The earliest stories concerned, respectively, Leonardo DiCaprio and Jonah Hill. [2] Ownership of the handle, or the identity of those running the account, may have changed in 2021. [1]

In November 2022, the proprietor of the account published a novel, Anon Pls. [3] [4] The novel, written with Jessica Goodman, follows a fictional version of the account creator's life. [4]

Content

The account is known for publishing stories and celebrity information considered mundane, [2] [5] such as food preferences, or reactions to chance encounters with fans. [2] The account's operator has said she does not publish "sad" stories, such as those about "family situations" or "substance abuse". [6] The account does not verify the content it publishes. [7] The account often highlights celebrity visits to New York City restaurants, such as Carbone and Via Carota. [8]

Identity

In May 2022, Internet culture reporter Brian Feldman wrote that there are several individuals behind DeuxMoi. Feldman wrote that DeuxMoi's founders are Meggie Kempner, a granddaughter of noted socialite Nan Kempner through her son James, [9] [10] and Melissa Lovallo. Lovallo still apparently runs DeuxMoi. [11] [12]

Influence and reception

The account's focus on mundane gossip has been referred to as "toothless". [13] DeuxMoi's focus on sightings at restaurants in New York has led to followers of the account dining at certain venues in the hopes of seeing celebrities. [8]

On November 30, 2023, DeuxMoi alleged that American singer-songwriter Taylor Swift and her then-boyfriend, British actor Joe Alwyn, secretly married in London, and that Swift miscarried their baby, inspiring her song "You're Losing Me". The account later withdrew the second claim and apologized. [14] Swift's publicist, Tree Paine, refuted the marriage claims and called for accountability from DeuxMoi. In response, DeuxMoi criticized Paine's choice of words, seemingly referencing the recent death of a concert goer at Swift's Rio de Janeiro concert. [15] [16]

It was reported in 2023 that a HBO series inspired by Anon Pls. is in works. [17]

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References

  1. 1 2 3 4 O'Connor, Maureen (4 February 2021). "The Joy and Agony of Being @deuxmoi, Instagram's Accidental Gossip Queen". Vanity Fair. Retrieved 22 February 2022.
  2. 1 2 3 Jones, Allie (17 November 2020). "The Celebrity Gossip You Won't Find in the Tabloids". The New York Times.
  3. ↑ "Anon Pls". Kirkus Reviews. 2022-08-31. Retrieved 2023-01-01.
  4. 1 2 Wu, Ashley Shannon (24 March 2022). "DeuxMoi to Spin Celebrity Gossip Into Debut Novel". Vulture. Retrieved 14 April 2022.
  5. ↑ Jennings, Rebecca (11 December 2020). "Deuxmoi and the ethics of banal celebrity gossip". Vox. Retrieved 22 February 2022.
  6. ↑ Gillespie, Katherine (3 August 2020). "The Celebrity Tea Account Distracting Us From the Pandemic". PAPER. Retrieved 22 February 2022.
  7. ↑ Singh-Kurtz, Sangeeta (28 October 2020). "The Best Gossip Site Is This Private Instagram Account". The Cut. Retrieved 22 February 2022.
  8. 1 2 Bluestone, Gabrielle (21 February 2022). "@DeuxMoi Made Me Eat It". The Cut. Retrieved 22 February 2022.
  9. ↑ "Meggie Kempner's Gorgeous Garden Wedding in Beverly Hills". 24 May 2018.
  10. ↑ "Meggie Kempner, Ian McLean". The New York Times. 2018-04-15. ISSN   0362-4331 . Retrieved 2024-01-31.
  11. ↑ "Deuxmoi's digital trail". 20 May 2022.
  12. ↑ "This Newsletter Just Revealed DeuxMoi's Probable Identity". 20 May 2022.
  13. ↑ Silver, Jocelyn (23 August 2021). "DeuxMoi Deuxs Nothing for Me". Gawker. Retrieved 22 February 2022.
  14. ↑ "Taylor Swift's Rep Slams 'Insane' and 'Fabricated' Rumors Singer Was Secretly Married to Joe Alwyn". Yahoo News. 2023-12-01. Retrieved 2023-12-01.
  15. ↑ Evans, Greg (1 December 2023). "Taylor Swift Publicist Slams Gossiper Deuxmoi Over "Insane" Joe Alwyn Marriage Ceremony Claim". Deadline. Retrieved 1 December 2023.
  16. ↑ Shafer, Ellise (1 December 2023). "Taylor Swift's Publicist Slams Deuxmoi Rumors That Pop Star Secretly Married Joe Alwyn: 'Enough Is Enough'". Variety. Retrieved 1 December 2023.
  17. ↑ Bergeson, Samantha (2022-05-09). "DeuxMoi Book 'Anon Pls' Lands HBO Max Series Ahead of Novel's Release". IndieWire. Retrieved 2024-05-25.
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