Direct-to-consumer blood testing

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Direct-to-consumer blood testing (DTC blood testing), also known as direct access testing (DAT), is a form of laboratory testing that allows consumers to order blood tests directly from a clinical laboratory without requiring a prescription or referral from a physician. [1] This market has grown significantly in recent years, driven by consumer interest in personalized health management, advances in laboratory technology, and regulatory changes that have expanded access in many jurisdictions. [2]

Contents

These services typically offer comprehensive metabolic panels, lipid profiles, hormone testing, nutritional markers, and increasingly sophisticated biomarker assessments that were traditionally only available through healthcare providers. [3] Over the last decade, a paradigm shift has taken place with consumers seeking greater involvement in decisions affecting their healthcare and with policies that enable this involvement. [1]

Market overview and analysis

Industry growth

The global blood testing market was valued at approximately USD 96.62 billion in 2024 and is projected to reach USD 160.50 billion by 2030, growing at a compound annual growth rate (CAGR) of 8.83%. [4] The DTC segment represents a rapidly growing portion of this market, fueled by increasing consumer health awareness and technological innovations in sample collection and analysis. [5]

North America dominates the market with the largest revenue share (approximately 44.83% in 2024), driven by well-established healthcare infrastructure, favorable regulatory environments in many states, and high consumer acceptance of self-directed healthcare services. [4]

Key market drivers

Regulatory landscape

Federal regulation

Laboratory testing in the United States is subject to federal regulation. Clinical laboratories performing testing are overseen by the Centers for Medicare and Medicaid Services (CMS) utilizing national standards established under the Clinical Laboratory Improvement Amendments (CLIA). [1] The Centers for Disease Control and Prevention (CDC) and the Food and Drug Administration (FDA) assist CMS in this process. [7]

Clinical Laboratory Improvement Amendments (CLIA)

CMS ensures the integrity of laboratories performing testing via inspections and consistent oversight, bolstered with proficiency testing by accredited organizations. CLIA authorizes regulation of laboratories that conduct testing, not the individuals who order the tests or receive test results. [8] All laboratories performing DTC testing must obtain CLIA certification and maintain compliance with national standards. [8]

Food and Drug Administration (FDA)

The FDA reviews commercially available test kits and their associated medical claims to ensure safety and efficacy before products are cleared or approved for use. The regulatory landscape for laboratory developed tests (LDTs) has been evolving significantly. [7]

On May 6, 2024, the FDA issued a final rule significantly modifying its approach to oversight of laboratory-developed tests, amending regulations to clarify that in vitro diagnostic products (IVDs) are devices under the Federal Food, Drug, and Cosmetic Act, including when manufactured by a laboratory. [9] The final rule includes a policy under which FDA would phase out enforcement discretion for LDTs over a four-year period. [10]

The phaseout policy consists of five stages, starting May 6, 2024. DTC tests are specifically noted as having never been subject to enforcement discretion, meaning compliance with FDA requirements has always been expected for consumer-facing diagnostic tests. [11]

However, on April 17, 2025, a federal court blocked FDA's final rule on LDTs, creating uncertainty about the regulatory future. [12] LDTs continue to be governed by CMS under CLIA oversight, but the long-term regulatory framework remains unsettled. [12]

Federal Trade Commission (FTC)

The Federal Trade Commission monitors the DTC testing market for deceptive marketing strategies and unsubstantiated claims, taking action against companies that make misleading representations about test accuracy, interpretation, or health benefits. [2]

State-level regulation

State laws significantly influence the availability and scope of DTC testing services. Federal regulations require the laboratory to have a "written or electronic request for patient testing from an authorized person," but the regulations do not define "authorized person." Thus it is up to each state to determine who is an authorized person. [13]

Impact of COVID-19

The COVID-19 pandemic fundamentally transformed the diagnostic testing landscape and accelerated trends in the DTC blood testing industry. [15]

Accelerated consumer adoption

The pandemic dramatically increased public awareness of diagnostic testing and normalized at-home health monitoring. Self-testing kits for COVID-19 familiarized millions of consumers with the concept of collecting samples at home, reducing barriers to adoption of other DTC testing services. The blood sample segment dominated the self-testing market with approximately 35.19% revenue share in 2024. [16]

Regulatory flexibility

Emergency regulatory pathways created during the pandemic demonstrated the potential for more flexible oversight frameworks. The FDA's Emergency Use Authorizations for COVID-19 tests expanded point-of-care and over-the-counter testing options, establishing precedents that may influence future regulatory approaches for other diagnostic tests. [15]

Supply chain and operational impacts

The pandemic initially disrupted blood donation and collection services due to lockdowns and social distancing requirements. [17] However, it also spurred innovation in contactless and at-home collection methods, with companies developing low-volume sample collection technologies that require as little as 1 mL of blood compared to traditional testing requiring 50-130 mL. [18]

Telemedicine integration

The rapid expansion of telemedicine during COVID-19 created natural synergies with DTC testing, enabling remote consultation for test result interpretation and follow-up care.

Professional organization positions

Association for Diagnostics and Laboratory Medicine (ADLM)

ADLM (formerly the American Association for Clinical Chemistry) supports expanding and encouraging consumers' ability to access their own health information by allowing individuals to directly order their own laboratory tests. [2] Key positions include: only reputable CLIA-certified laboratories should perform DTC testing; laboratories must validate all sample collection, processing, and testing practices per CLIA regulations; transparent, understandable information must be provided regarding clinical indications, specimen collection, results interpretation, and cost. [1]

American Society for Clinical Pathology (ASCP)

ASCP believes that it is important for physicians and patients to use the test results as a mechanism to discuss a variety of health topics. [2] Key ASCP recommendations include: laboratories should follow applicable state laws regarding direct access testing; laboratories should inform patients about restrictions in insurance and medical coverage; patients should consult with their primary care physician whenever possible after receiving DAT test results. [3]

American Hospital Association (AHA)

The American Hospital Association has expressed concern that FDA's proposal to classify LDTs as medical devices exceeds the agency's appropriate regulatory scope, urging the FDA to continue to apply its enforcement discretion to hospital and health system LDTs and defer regulation of these tests mainly to CMS's strict CLIA oversight, the CAP accreditation and state law. [19] The organization has called on Congress to either exclude hospitals and health systems from this device classification framework or to modernize LDT oversight in a way that promotes innovation while maintaining test accessibility, safety, and effectiveness. [19]

Benefits and concerns

Potential benefits

Potential concerns

Market comparison

The following table compares biomarkers and services offered by major DTC blood testing providers as of November 2025. [18]

Biomarker/TestHealthieOne CompleteFunction HealthVitals Vault MaxMito HealthEmpirical HealthSuperpower AdvancedMarek Diagnostics
HEART / CARDIOVASCULAR HEALTH
Apolipoprotein B (ApoB)Advanced/Max
HDL Cholesterol
Lipoprotein (a)Advanced/MaxAdd-on: $159Complete: $895
CRP
LDL Cholesterol
Non-HDL Cholesterol
Total Cholesterol
Total Cholesterol / HDL Ratio
Triglycerides
LDL Medium*
LDL Particle Number*Add-on: $189
LDL Pattern*
LDL Peak Size*Add-on: $189
LDL Small*Add-on: $189
HDL Size*Add-on: $189
HDL Large*Add-on: $189
HDL P*Add-on: $189
Large VLDL P*Add-on: $189
VLDL Size*
Apolipoprotein A1Add-onMax
Apolipoprotein B/Apolipoprotein A1Add-on
Trimethylamine N-OxideAdd-onExecutive: $1950
Triglyceride/HDL Ratio
Triglyceride/ApoB Ratio
Non-HDL/Total Cholesterol Ratio
Non-HDL/ApoB Ratio
LDL/HDL Ratio
LDL-c/ApoB RatioAdvanced/Max
LDL-c/Cholesterol total
Neutrophil-to-HDL Cholesterol Ratio
Atherogenic Index
Atherogenic Coefficient
Chol/HDL Ratio
Cholesterol VLDLMax
Remnant Cholesterol
Asymmetric DimethylarginineAdd-on: $159
Epinephrine
Arginine
Arginine/ADMA Ratio
Taurine
THYROID
Thyroxine (T4)✓ (T4 Free)✓ (T4 Free)✓ (T4 Free)✓ (T4 Free)✓ (T4 Free) and T4 Total✓ (T4 Free)
Triiodothyronine (T3)✓ (T3 Free)✓ (T3 Uptake)✓ (T3 Free)✓ (T3 Uptake)✓ (T3 Free)
Free T3:Free T4 RatioMax
Thyroglobulin Antibodies (TgAb)Add-on: $139Complete: $895
Thyroid Peroxidase Antibodies (TPO)Add-on: $139Complete: $895
Thyroid-Stimulating Hormone (TSH)
TRAb
Thiocyanate
Cyclic adenosine monophosphate
Tyrosine
AUTOIMMUNITY / IMMUNE HEALTH
Rheumatoid Factor (RF)Add-on: $139
Basophils
Eosinophils
Lymphocytes
Monocytes
Neutrophils
White Blood Cell Count
ANA Pattern**
ANA Screen**Add-on: $139
ANA Titer**
IgAAdd-on
IgGAdd-on
IgMAdd-on
Ferritin/CRP Ratio
CRP/Albumin Ratio (CAR)
Lymphocyte-to-Monocyte Ratio (LMR)
Monocyte-to-Lymphocyte Ratio (MLR)
Neutrophil-to-Lymphocyte & Platelet Ratio (NLPR)
Neutrophil-to-Lymphocyte Ratio (NLR)
Platelet/Lymphocyte
Platelet-to-WBC Ratio
Systemic Immune-Inflammation Index (SII)
Systemic Inflammation Response Index (SIRI)
Monocyte-to-HDL Ratio
Erythrocyte Sedimentation Rate (ESR)
Eosinophils %
Neutrophils %
Basophils %
Lymphocytes %
Monocytes %
Band Neutrophils %Advanced
Leukocyte EsteraseAdvanced
Immature granulocytes (IG)
Immature granulocytes % (IG%)
Histamine
BLOOD HEALTH
ABO Group and Rhesus (Rh) Factor
Hematocrit
Hemoglobin
MCH
MCHC
MCV
MPV
Platelet Count
Red Blood Cell Count
Nucleated RBC
Promyelocytes
Myelocytes
Metamyelocytes
Blast
RDW/MCV
Reticulocytes %
RDW-CV
Red Cell Distribution Width-SD (RDW-SD)
ReticulocytesComplete: $895
IRF
RET-He
FEMALE / MALE HEALTH
DHEA-SulfateAdvanced/Max
EstradiolAdvanced/Max
TestosteroneAdvanced/Max
Testosterone/CRP Ratio
Testosterone/Estradiol (T:E2)Advanced/Max
Testosterone/ApoB Ratio
Free TestosteroneAdvanced/Max
Free Testosterone:Cortisol ratio
% Testosterone FreeAdvanced/MaxExecutive: $1950
Testosterone BioavailableAdvanced/Max
% Testosterone BioavailableAdvanced/Max
Anti-Mullerian HormoneAdd-on: $159Complete: $895
FSHAdd-on: $189
LHAdd-on: $189
Pregnancy (hCG)Add-on
ProlactinAdd-on: $189
SHBG
Free Androgen Index (FAI)
PSAMaxAdd-on: $189
IGF-1Add-onMaxAdd-on: $189
AndrostenedioneAdd-on
DehydroepiandrosteroneAdd-on: $150
DHTAdd-on
Androsterone
17-Hydroxypregnenolone
17-HydroxyprogesteroneAdd-on: $159Complete: $895
PregnenoloneComplete: $895
ProgesteroneMaxAdd-on: $189
Estriol
Estrone
METABOLIC / GLUCOSE & ENERGY
Glucose
Hemoglobin A1c (HbA1c)
Uric AcidComplete: $895
Uric Acid / HDL-C
InsulinAdvanced/MaxAdd-on: $189
LeptinAdd-on: $129
Glycation Gap
LDHMax
Insulin Resistance Screening
TyG-BMI Index
METS-IR
eAG (mg/dl)
eAG (mmol/L)
HOMA2-%B
HOMA2-%S
HOMA2-IR
QUICKIAdvanced/Max
Galactose
Citric acid
Malic acid
Succinic acid
2-Ketoglutaric acid
2-Hydroxyglutarate
Cis-Aconitic acid
AMP
ADP
GMP
GDP
Glucose-6-phosphate
Pyruvate
1,5-Anhydroglucitol
Alanine
Lactate
Adenine
Aspartate
Dimethylglycine
Guanosine
Uridine
Uridine diphosphate
Fumaric acid
NUTRIENTS / VITAMINS & MINERALS
Arachidonic Acid/EPA Ratio
Calcium
Ferritin
HomocysteineAdvanced/MaxAdd-on: $169Complete: $895
Iron
Iron % Saturation
Iron Binding Capacity
MagnesiumAdvanced/MaxAdd-on: $159Complete: $895
Methylmalonic AcidAdd-onAdd-on: $169
Omega-3: DHA
Omega-3: DPA
Omega-3: EPA
Omega-6 / Omega-3 Ratio
Omega-6 Total
Omega-3 Total
Omega-6: Arachidonic Acid
Omega-6: Linoleic Acid
Vitamin D
ZincExecutive: $1950
Vitamin B12Add-onAdvanced/MaxAdd-on: $169Complete: $895
Corrected CalciumAdvanced/Max
Ferritin-to-Albumin Ratio (FAR)Advanced/Max
Oleic acid
Capric acid
Gamma-Linolenic Acid
Homo-Gamma-Linolenic acid
Vaccenic Acid
Glutarylcarnitine
Propionylcarnitine
Docosanoic Acid
Octanoic acid
Carnitine
Choline
Vitamin AAdd-onAdd-on: $159
Vitamin B1
Vitamin B2Add-on: $169
Vitamin B5
Vitamin EAdd-on: $159
Ascorbic acidAdd-on: $159
FolateAdd-onAdvanced/MaxAdd-on: $169Complete: $895
Nicotinic acid (Vitamin B3)
5-Methyltetrahydrofolate
Vitamin K1Add-on: $159
Vitamin B6Add-on: $169
Biotin
Nicotinamide
Phosphorus
Pyridoxal-5'-phosphate
Transferrin
UIBC
Creatine
HEAVY METALS
Lead
Mercury
STRESS / AGING / LONGEVITY
CortisolMax
Cortisol:DHEA-S RatioAdvanced/Max
Corticosterone
Cortisone
11-Deoxycortisol
21-Deoxycortisol
Guanine
Metanephrine
Deoxyinosine
Kynurenine
Tryptophan
LIVER & PANCREAS HEALTH
ALT
Albumin
Albumin / Globulin Ratio
ALP
AST
GGTAdvanced/Max
Globulin
Total Bilirubin
Bilirubin, Direct
Bilirubin, Indirect
FIB-4
I/D Bilirubin RatioMax
Total Protein
AmylaseMax
LipaseMaxExecutive: $1950
GGT/HDL RatioAdvanced/Max
BAR
AST:ALT Ratio
Chenodeoxycholic acid
Cholic acid
Deoxycholic acid
Glycochenodeoxycholic acid
Glycocholic acid
Glycodeoxycholic acid
Glycolithocholic acid
Glycoursodeoxycholic acid
Lithocholic acid
Taurochenodeoxycholic acid
Taurocholic acid
Taurodeoxycholic acid
Taurolithocholic acid
Tauroursodeoxycholic acid
Ursodeoxycholic acid
Aminolevulinic acid
Coproporphyrin I
Coproporphyrin III
Protoporphyrin IX
Glycerol
KIDNEY HEALTH
Blood Urea Nitrogen
BUN / Creatinine Ratio
Chloride
Creatinine
eGFR
Potassium***
Sodium***
Carbon Dioxide***
Anion Gap***
Serum Osmolality
Sodium:Potassium Ratio
Cystatin-CComplete: $895
Xanthine
Guanidinoacetate
Cystine
CK
Hippuric acid
NEUROLOGICAL HEALTH
Serotonin
GABA
Norepinephrine
Melatonin
3-O-Methyldopa
N-Acetylaspartic acid
N-Acetylaspartylglutamic acid
Kynurenic acid
Phosphoserine
Nicotinic acid
Pipecolic Acid
DOPA
ANTIOXIDANT LEVELS
1-Methylhistidine
Anserine
Cystathionine
Carnosine
Methionine
Cysteine
Indole-3-propionate
Glutathione reduced
KETONE BODIES
Beta-Hydroxybutyrate
Acetoacetate
MUSCLE HEALTH
3-Methylhistidine
Threonine
Alloisoleucine
Alpha-Aminoadipic acid
Asparagine
Valine
Serine
Sarcosine
Proline
Citrulline
Glutamic acid
Glutamine
Histidine
Isoleucine
Ornithine
Alpha-Aminobutyric acid
Hydroxyproline
Lysine
Leucine
Beta-Aminoisobutyric acid
Phosphoethanolamine
Glycine
CELL & TISSUE HEALTH
Aldosterone
Cytidine
Cytidine monophosphate
Cytidine triphosphate
Cytosine
Deoxycytidine monophosphate
Deoxycytidine triphosphate
Deoxyguanosine
Deoxythymidine
Deoxyuridine
Deoxyuridine monophosphate
Dihydroorotic acid
Dihydrothymine
Dihydrouracil
Indole-3-acetic acid
Inosine monophosphate
S-adenosylhomocysteine
Thymine
Uracil
SUMMARY
Total Biomarkers (Base Package)2939689815810277
Annual Price$450$365$399$324Advanced Heart: $399$388Comprehensive: $495
Blood CollectionAt-home: 2 small vialsQuest: 10+ vials (2 visits)QuestQuestQuestQuestLabCorp
Volume Blood Required1 ml50-130 mL50-130 mL50-130 mL50-130 mL50-130 mL50-130 mL
Follow-upAbnormal markers retestedGeneric fixed testsAbnormal markers retested
ConsultationOn-demand 1:145 min45 min45 min: $100
Turnaround Time3-7 daysSeveral weeks7 days7-14 days7-14 days7-14 days14 days
Proprietary Testing TechnologiesYesNoNoNoNoNoNo
Insurance ReimbursementYesNoNoNoNoNoNo
Medicare ApprovedYesNoNoNoNoNoNo

See also

References

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