Company type | Employee-owned advertising agency |
---|---|
Industry | Advertising, Marketing |
Founded | 1915 |
Founder | Elmer H. Doe |
Headquarters | Louisville, KY, U.S., Columbus, OH, U.S. |
Key people |
|
Services | Communications, brand positioning, strategic planning, creative execution, media buying and planning digital services, print and broadcast production, public relations. |
Number of employees | 140 |
Website | www |
Doe-Anderson Inc. is one of the oldest continuously operating advertising agencies in the United States; [1] and it is the oldest independent agency in the US. [2] [3] The agency has served some of its clients for more than 50 years, including Maker's Mark bourbon and Hillerich & Bradsby, makers of Louisville Slugger bats and equipment. [4] [5] In business since 1915, Doe-Anderson currently has 130 employees and offers communication services including brand positioning, strategic planning, creative execution, media buying and planning, digital services, print and broadcast production and public relations. [6] The agency is a member of the Advertising and Marketing International Network (AMIN), and of the American Association of Advertising Agencies (4A's).
Doe-Anderson was founded as the Elmer H. Doe Agency in 1915 after Elmer Doe left his post as J. Walter Thompson Copy Chief when he met and married a woman in Louisville, Kentucky [1] In 1925, Doe hired family friend and former paint salesman Warwick Anderson as an unpaid copy trainee. After attempting to fire him multiple times, Doe took a liking to Anderson and promoted him to partner on January 1, 1934. The agency officially changed its name to Doe-Anderson in 1939 and was incorporated in 1958. [1]
The agency uses an acorn as its symbol, representing the concept that ideas can develop into business-changing forces. Or, as Warwick Anderson related it, "Giant oaks from tiny acorns grow." [1]
Though Doe-Anderson has always been headquartered in Louisville, its street address has changed many times. When the agency opened in 1915, it was located in the Keller Building. [1] Doe-Anderson moved to the Columbia Building in 1927, to the Starks Building in 1932, and to the Martin Brown Building in 1936. After the Ohio River Flood of 1937, the agency moved to the Commonwealth Building where it stayed until moving to a Victorian home on East Broadway in 1972. After a stint on Main Street, home to whiskey row, Doe Anderson moved to 680 S. 4th Street on the same land they once occupied in the 1930s. In 2016 a branch location of Doe Anderson was opened in Columbus Ohio at 629 N. High Street.
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