Doe-Anderson Inc.

Last updated

Doe-Anderson, Inc.
Company typeEmployee-owned advertising agency
Industry Advertising, Marketing
Founded1915
FounderElmer H. Doe
Headquarters Louisville, KY, U.S., Columbus, OH, U.S.
Key people
  • Todd Spencer (Executive Chairman)
  • John Birnsteel (Chief Executive Officer)
  • Leyla Touma Dailey (President, Chief Creative Officer)
  • Matt Woehrmann (Chief Client Officer)
  • Brittany Campisano (Chief Financial Officer)
  • Lee Dorsey (President, Chief Operations Officer)
ServicesCommunications, brand positioning, strategic planning, creative execution, media buying and planning digital services, print and broadcast production, public relations.
Number of employees
140
Website www.doeanderson.com

Doe-Anderson is one of the oldest continuously operating advertising agencies in the United States; [1] and it is the oldest independent agency in the US. [2] [3] The agency has served some of its clients for more than 50 years, including Maker's Mark bourbon and Hillerich & Bradsby, makers of Louisville Slugger bats and equipment. [4] [5] In business since 1915, Doe-Anderson currently has 130+ employees and offers communication services including brand positioning, strategic planning, creative execution, media buying and planning, digital services, print and broadcast production and public relations. [6] The agency is a member of the Advertising and Marketing International Network (AMIN), and of the American Association of Advertising Agencies (4A's).

Contents

In 2024, the agency earned B Corp certification joining a global network of businesses who have met high standards for social and environmental impact. [7] Doe-Anderson also official updated their registration to a Public Benefits Corporation (PBC). [8]

Background

Doe-Anderson was founded as the Elmer H. Doe Agency in 1915 after Elmer Doe left his post as J. Walter Thompson Copy Chief when he met and married a woman in Louisville, Kentucky [1] In 1925, Doe hired family friend and former paint salesman Warwick Anderson as an unpaid copy trainee. After attempting to fire him multiple times, Doe took a liking to Anderson and promoted him to partner on January 1, 1934. The agency officially changed its name to Doe-Anderson in 1939 and was incorporated in 1958. [1]

The agency uses an acorn as its symbol, representing the concept that ideas can develop into business-changing forces. Or, as Warwick Anderson related it, "Giant oaks from tiny acorns grow." [1]

Though Doe-Anderson has always been headquartered in Louisville, its street address has changed many times. When the agency opened in 1915, it was located in the Keller Building. [1] Doe-Anderson moved to the Columbia Building in 1927, to the Starks Building in 1932, and to the Martin Brown Building in 1936. After the Ohio River Flood of 1937, the agency moved to the Commonwealth Building where it stayed until moving to a Victorian home on East Broadway in 1972. After a stint on Main Street, home to whiskey row, Doe Anderson moved to 680 S. 4th Street on the same land they once occupied in the 1930s. In 2016 a branch location of Doe Anderson was opened in Columbus, Ohio at 629 N. High Street.

History

Awards and achievements

Notable[ citation needed ] campaigns

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References

  1. 1 2 3 4 5 6 7 Allison, Robert S. (1990). The Early Days of Doe-Anderson. Louisville, Kentucky: Doe-Anderson.
  2. 1 2 Serchuk, David (July 29, 2015). "Doe-Anderson's first 100 years on display at Frazier History Museum". Insider Louisville. Retrieved August 4, 2015.
  3. 1 2 Gibson, Kevin. ""Mad skills," madly successful". The Lane Report. Lane Communications Group. Retrieved October 17, 2015.
  4. 1 2 Parekh, Rupal; Bruell, Alexandra (April 29, 2013). "Seven Strong Unions Earn Honorable Mention in Ad Age's Agency-Client Marriages Contest". Advertising Age. Retrieved July 8, 2014.
  5. 1 2 Janofsky, Michael (November 17, 1993). "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Accounts". The New York Times. Retrieved July 8, 2014.
  6. ↑ Boyle, Jacqui (June 20, 2014). "Coolest Office Spaces: Doe-Anderson offers employees individual, group work spaces". Business First of Louisville. American City Business Journals. Retrieved July 8, 2014.
  7. ↑ "Doe-Anderson, Inc. - Certified B Corporation - B Lab Global". www.bcorporation.net. Retrieved November 12, 2024.
  8. ↑ "B Corp Certified | Doe-Anderson". www.doeanderson.com. November 11, 2024. Retrieved November 12, 2024.
  9. 1 2 Arens, Courtland L. Bovée, William F.; Arens, William (1986). Contemporary advertising; Radio Creativity: Five of the Best (2nd ed.). Homewood, Ill.: Irwin. ISBN   0256033021 . Retrieved July 8, 2014.{{cite book}}: CS1 maint: multiple names: authors list (link)
  10. 1 2 Kamuf, Rachael (June 23, 1997). "Doe-Anderson wins PR's most prestigious award". Business First of Louisville. American City Business Journals. Retrieved July 8, 2014.
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  21. ↑ Pasquarelli, Adrianne (July 24, 2024). "How Doe-Anderson flipped the script in campaign for OhioHealth". AdAge.com.
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  28. 1 2 Awards, MUSE Advertising. "MUSE Advertising Awards". museaward.com. Retrieved November 12, 2024.
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