Drunk Elephant

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Drunk Elephant is a Houston-based skincare brand that was acquired by Shiseido in 2019 for $845 million. [1] [2] [3] The brand was originally founded in 2012 by Tiffany Masterson [4] as part of the clean beauty movement, and had its public launch in August 2013.

After its launch, Drunk Elephant became one of the fastest-growing brands ever at Sephora, [5] fueled in part by its popularity among younger consumers, including pre-teens, many of whom found the brand on TikTok short videos of "skincare smoothies". Drunk Elephant is the fourth most popular skincare brand in the US. [4]

References

  1. ↑ Du, Lisa (2019-10-08). "Shiseido Inks $845 Million Deal for Skincare Firm Drunk Elephant". Bloomberg.com . Retrieved 2024-02-01.
  2. ↑ Alcántara, Ann-Marie (2019-10-08). "Shiseido Acquires Clean Beauty Brand Drunk Elephant for $845 Million". AdWeek . Retrieved 2024-02-01.
  3. ↑ Wetherille, Kelly (2019-10-08). "Shiseido Acquires Drunk Elephant for $845 Million". WWD . Retrieved 2024-02-01.
  4. 1 2 Yaptangco, Ariana (2024-01-10). "Inside the Tween Obsession With Drunk Elephant Skin Care". Glamour . Retrieved 2024-02-01.
  5. ↑ Strugatz, Rachel (2016-10-17). "Drunk Elephant: Beauty's Next Acquisition?". WWD . Retrieved 2024-02-01.

See also


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