EFM Health Clubs

Last updated

EFM Health Clubs
Industry Health and Fitness
Headquarters
Unley, South Australia
,
Australia

EFM Health Clubs is an Australian health and fitness club franchise group. The company operates over 65 franchised locations throughout Australia. EFM Health Clubs offer personal fitness coaching services to their members. [1] The company is headquartered in Unley, South Australia. [2] The company CEO is former Port Adelaide Football Club Operations Manager Peter Rohde, who commenced in the role in January 2014. [3]

Health club a place which houses exercise equipment for the purpose of physical exercise

A health club is a place that houses exercise equipment for the purpose of physical exercise. Alan Smithee describes a health club as a "company providing people, access to controlled environmental condition space and services focused on physical fitness and health in exchange of a fee." Based on his health club model, Alan Smithee develops predictive intelligence reports on the future of health clubs.

Franchising Practice of the right to use a firms business model and brand for a prescribed period of time

Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. In return the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a Franchise Agreement.

Australia Country in Oceania

Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. It is the largest country in Oceania and the world's sixth-largest country by total area. The neighbouring countries are Papua New Guinea, Indonesia, and East Timor to the north; the Solomon Islands and Vanuatu to the north-east; and New Zealand to the south-east. The population of 26 million is highly urbanised and heavily concentrated on the eastern seaboard. Australia's capital is Canberra, and its largest city is Sydney. The country's other major metropolitan areas are Melbourne, Brisbane, Perth, and Adelaide.

Contents

History

EFM commenced operations in Unley, South Australia in 1991. [4] The company was founded by Shane Radbone, Ex SANFL and AFL Footballer . Matthew Lindblom assumed control of the company in 2000 and exited the role in 2014, [5] making way for current CEO, Peter Rohde. The company is privately held.

Unley is an inner-southern suburb of Adelaide, South Australia, within the City of Unley. The suburb is the home of the Sturt Football Club in the South Australian National Football League (SANFL). Unley neighbours Adelaide Park Lands, Fullarton, Hyde Park, Malvern, Parkside and Wayville.

Peter Rohde came from the Bendigo region and made his Victorian Football League (VFL) debut for Carlton Football Club in 1985, transferring to Melbourne Football Club in 1988 and retiring in 1995. Later he would achieve success with Norwood in the South Australian National Football League as a coach, ultimately leading to his appointment as an assistant coach at the Western Bulldogs.

Privately held company business company owned either by non-governmental organizations or by a relatively small number of shareholders or company members, and the companys capital stock is offered, owned and traded or exchanged privately

A privately held company, private company, or close corporation is a business company owned either by non-governmental organizations or by a relatively small number of shareholders or company members which does not offer or trade its company stock (shares) to the general public on the stock market exchanges, but rather the company's stock is offered, owned and traded or exchanged privately or over-the-counter. More ambiguous terms for a privately held company are closely held corporation, unquoted company, and unlisted company.

Operations

As of 2015, EFM have over 65 clubs nationally with locations in New South Wales, Queensland, South Australia, Tasmania and Victoria. EFM specialize in corporate health and fitness programs [6] for the employees of major Australian hospitals. EFM Health Clubs also specialize in running on-site fitness programs for schools, with over 20 school programs running around Australia. EFM provide free commercial grade fitness equipment as well as professionally run programs for students, staff, past students, parents and the local school community. Tailored fitness programs are developed collaboratively to meet the needs of the school community and are integrated into the school's strategic plans. [7]

New South Wales State of Australia

New South Wales is a state on the east coast of Australia. It borders Queensland to the north, Victoria to the south, and South Australia to the west. Its coast borders the Coral and Tasman Seas to the east. The Australian Capital Territory is an enclave within the state. New South Wales' state capital is Sydney, which is also Australia's most populous city. In March 2019, the population of New South Wales was over 8 million, making it Australia's most populous state. Just under two-thirds of the state's population, 5.1 million, live in the Greater Sydney area. Inhabitants of New South Wales are referred to as New South Welshmen.

Queensland North-east state of Australia

Queensland is the second-largest and third-most populous state in the Commonwealth of Australia. Situated in the north-east of the country, it is bordered by the Northern Territory, South Australia and New South Wales to the west, south-west and south respectively. To the east, Queensland is bordered by the Coral Sea and Pacific Ocean. To its north is the Torres Strait, with Papua New Guinea located less than 200 km across it from the mainland. The state is the world's sixth-largest sub-national entity, with an area of 1,852,642 square kilometres (715,309 sq mi).

South Australia State of Australia

South Australia is a state in the southern central part of Australia. It covers some of the most arid parts of the country. With a total land area of 983,482 square kilometres (379,725 sq mi), it is the fourth-largest of Australia's states and territories by area, and fifth largest by population. It has a total of 1.7 million people, and its population is the second most highly centralised in Australia, after Western Australia, with more than 77 percent of South Australians living in the capital, Adelaide, or its environs. Other population centres in the state are relatively small; Mount Gambier, the second largest centre, has a population of 28,684.

Awards

EFM Health Clubs were awarded a Bronze level of recognition in the 2012 Fitness Australia Quality Awards. [8]

Technology

EFM Health Clubs updated their company website in December 2013. [9]

Related Research Articles

Port Adelaide Football Club Australian rules football club

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References

  1. ↑ "EFM Health Clubs Fitness Coaching". efm.net.au. EFM Health Clubs. Retrieved 21 June 2015.
  2. ↑ "Company headquarters". Sturt Football Club. Sturt Football Club. Retrieved 21 June 2015.
  3. ↑ "Peter Rohde Departs Port Adelaide". Andrew Capel. AdelaideNow.com.au. 19 December 2013. Retrieved 21 June 2015.
  4. ↑ "EFM Health Clubs Commencement". Franchise Business. franchisebusiness.com.au. Retrieved 21 June 2015.
  5. ↑ "Matthew Lindblom exits as EFM CEO". Medianet.com.au. medianet.com.au. 11 December 2014. Retrieved 21 June 2015.
  6. ↑ "EFM Corporate Health and Fitness Programs". Business In Focus. www.businessinfocus.com.au. Retrieved 21 June 2015.
  7. ↑ "EFM School Programs". Schools First. www.schoolsfirst.edu.au. Archived from the original on 21 April 2013. Retrieved 21 June 2015.
  8. ↑ "Bronze Quality Business Awardee". Fitness Australia. Fitness Australia. Retrieved 21 June 2015.
  9. ↑ "Website upgrade". Complete Online Marketing. Complete Online Marketing. Retrieved 21 June 2015.
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