EasyFoodstore

Last updated

easyFoodstore
Company type Privately held company
Industry Retail
Founded2016;9 years ago (2016)
DefunctMay 2021 (2021-05)
Headquarters London, England
Number of locations
1 (closed)
Key people
 Stelios Haji-Ioannou
Products Groceries
Parent easyGroup
Website easyfoodstore.com

easyFoodstore was a discount supermarket owned and operated by the easyGroup in London, England.

Contents

History

First announced by easyGroup in 2013, [1] [2] [3] [4] the easyFoodstore supermarket opened in London in February 2016, located next to easyBus House (the headquarters of easyBus Ltd). [5]

The store had no item brands, and only had about 100 items such as tinned goods, pasta, rice, and cleaning products. [6] The supermarket charged just 25p for essential food items. [7] Just days after opening its doors it was forced to shut temporarily after running out of stock. [8] The store then sold items at 50p each, with 25p returning during promotional periods only. [9] [10]

By late 2021 the sole trial store closed. [11]

See also

References

  1. ↑ "Stelios plans to set up easyJet-style 'no brands' food store – Business". London24. 6 August 2013. Archived from the original on 4 April 2015. Retrieved 15 September 2014.
  2. ↑ "Stelios' easyFoodstore will struggle to get off the ground". The Conversation. 12 August 2013. Retrieved 28 April 2022.
  3. ↑ "EasyJet founder Stelios's budget foodstore fails to make it to checkout". The Guardian . 26 May 2014. Retrieved 23 March 2022.
  4. ↑ "Founder of easyJet pledges 50p average price in his low-budget foodstore". The Guardian . 16 October 2014. Retrieved 28 April 2022.
  5. ↑ "Will easyFoodstore be the next easyJet – or the next easyCruise?". The Guardian . 2 February 2016. Retrieved 28 April 2022.
  6. ↑ "EasyFoodstore, Easyjet for food, opens selling 76 basic foodstuffs for 25p each". The Independent . 2 February 2016. Retrieved 28 April 2022.
  7. ↑ "The one big catch with easyFoodstore - where food costs just 25p". The Independent . 3 February 2016. Retrieved 28 April 2022.
  8. ↑ "EasyFoodstore forced to close after budget supermarket runs out of stock". The Independent . 4 February 2016. Retrieved 23 March 2022.
  9. ↑ "EasyFoodstore, where food costs 25p, reopens with bouncers to maintain order". The Independent . 8 February 2016. Retrieved 28 April 2022.
  10. ↑ "EasyFoodstore brings in 10 item limit". The Guardian . 12 February 2016. Retrieved 28 April 2022.
  11. ↑ Marius, Callum (20 November 2022). "Hidden easyJet rudder makes it look like a plane is hidden in Wembley". MyLondon. Retrieved 16 September 2023.
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