Easy to Assemble

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Easy to Assemble
Illeana Douglas in Easy to Assemble.jpg
Illeana Douglas in Easy to Assemble
Genre Comedy
Created by Illeana Douglas
Written byIlleana Douglas
Directed byChris Bradley
Kyle LaBrache
Greg Pritikin
Michael Kang
Melanie Mayron
Illeana Douglas
Starring Illeana Douglas
Jeff Goldblum
Keanu Reeves
Jane Lynch
Justine Bateman
Tim Meadows
Cheri Oteri
Tom Arnold
Ed Begley Jr.
Kevin Pollak
Fred Willard
Daryl Sabara
Ricki Lake
David Henrie
Patricia Heaton
Hannah Cowley
Eric Lange
Roger Bart
Kate Micucci
Wilson Cleveland
Jay DeMarcus
Laraine Newman
Craig Bierko
Allan Havey
Greg Proops
Theme music composerRob Mailhouse, Todd Spahr, Illeana Douglas
ComposersRobert Mailhouse
Todd Spahr
Illeana Douglas
Country of originUnited States
Original languageEnglish
No. of seasons4
No. of episodes48
Production
Executive producersThomas Bannister SXM inc, Barney Oldfield, Alia Kemet, Magnus Gustafsson
ProducersIlleana Douglas, Dominik Rausch
Lindsey Grad (assist)
Dominik Rausch, Richard Devenki (line)
Original release
Release2008 (2008)

Easy to Assemble is a web series created by and starring Illeana Douglas, and sponsored by furniture store IKEA. [1] [2]

Contents

Douglas plays a fictional version of herself trying to quit acting and work a "real job" at the IKEA store in Burbank, California. She soon finds she cannot leave Hollywood behind when fellow actress Justine Bateman starts an internet talk show called "40 and Bitter" on the floor of IKEA.

The series has had several notable guest stars, including Jeff Goldblum, Keanu Reeves, Jane Lynch, Justine Bateman, Tim Meadows, Cheri Oteri, Tom Arnold, Ed Begley Jr., Kevin Pollak, Fred Willard, Daryl Sabara, Wilson Cleveland, Ricki Lake, David Henrie, Patricia Heaton, and Eric Lange.

Awards and recognition

The series has won numerous advertising and creative awards. Ad Week magazine awarded Easy to Assemble one of the top five "Best Branded Deals" of 2010. In that same year, Easy to Assemble was nominated for seven "Streamy" awards winning "Best Ensemble Cast" and "Best Product Integration." It also picked up a nomination for "Best Individual Performance" for Illeana Douglas at the 14th Annual Webby Awards, and won two Webbys: "Best Branded Content", and "Best Comedy Episode" for its spin-off series Spärhusen. Additionally, Douglas received the ITV Fest 2010 Innovator Award and the 2010 "Best Online Performance Award" from the 2010 Banff World TV Fest. Easy to Assemble and IKEA were also honored to receive the 2010 NATPE "Digital Luminary Award". In 2012, the series was twice a Webby Honoree for Individual Performance and Best Writing. In 2013 Easy to Assemble was a Webby Honoree for Best Individual Performance for the episode "This Side Up".

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References

  1. Stelter, Brian (August 8, 2010). "After Drought, Hope for Shows Made for Web". The New York Times .
  2. Lloyd, Robert (November 23, 2011). "Illeana Douglas puts herself together in 'Easy to Assemble'". Los Angeles Times .