Edwin van Gelder

Edwin van Gelder
Edwin Van Gelder
Born	(1978-01-21) 21 January 1978 (age 47) Nijmegen, Netherlands
Alma mater	Utrecht School of the Arts
Occupations	graphic designer art director
Website	www.mainstudio.com

Edwin van Gelder (born 21 January 1978, Nijmegen) is a Dutch graphic designer and art director based in Amsterdam. He graduated from the graphic design department at the Utrecht School of the Arts in 2004. ^[1] In 2005 Van Gelder founded graphic design studio Mainstudio. ^[1]

Van Gelder is best known for his typographically driven, book and identity designs for clients within architecture, contemporary art, and fashion. He describes his work as Systemic Design — a term coined by Swiss designer Karl Gerstner. Through this approach, Van Gelder conveys the content and voice of a book or identity through the designs they are bound in. ^[2]

Van Gelder is a guest lecturer at the Academy of Architecture Amsterdam (Academie van Bouwkunst). ^[3]

Awards

Van Gelder's work has been awarded with various design awards, including:

• 2021: Best Dutch Book Design for the artist books Masahisa Fukase –Kill the Pig ^[4] and Jorge Méndez Blake – Lenguaje Desmantelado | Dismantled Language ^[5]
• 2021: AIGA 50 Books 50 Covers for the artist book Masahisa Fukase –Kill the Pig ^[6]
• 2020: shortlist DAM Architectural Book Award for the book design of The Walter Benjamin and Albert S. Project ^[7]
• 2020: Type Directors Club for the visual identity of the festival Strange Sounds From Beyond ^[8]
• 2020: AIGA 50 Books 50 Covers for the book Being The Mountain, Productora ^[9]
• 2020: Best Dutch Book Design for the artist book Remy Jungerman. Where the River Runs ^[10] and Wiel Arets - Unconscious City ^[11]
• 2019: AIGA 50 Books 50 Covers for the artist book Remy Jungerman. Where the River Runs ^[12]
• 2019: Best Dutch Book Design for the book design of The Walter Benjamin and Albert S. Project ^[13]
• 2018: AIGA 50 Books 50 Covers for the artist book Álvaro Siza Viera: A Pool in the Sea ^[14]
• 2017: Best Dutch Book Design for the monograph Tirzo Martha: I wonder if they’ll laugh when I’m dead ^[15]
• 2017: ADCN (Club for Creativity) for the visual identity of De School ^[16]
• 2016: Best Dutch Book Design for MCHAP 1 - The Americas ^[17]
• 2012: Graphis Inc. 100 Best Annual Reports for the annual report of Mondriaan Foundation ^[18]
• 2012: Communication Arts Typography Annual for STILLS, Wiel Arets, A Timeline of Ideas, Articles & Interviews 1982–2010 ^[19]
• 2012: Best Dutch Book Design for the artist book Thomas Raat -An Inquiry into Meaning and Truth and More… ^[20]
• 2011: Best Dutch Annual Reports for the annual report of Mondriaan Foundation ^[21]
• 2011: I.D. Magazine Annual Design Review ^[22]
• 2011: Best Dutch Book Design for STILLS, Wiel Arets, A Timeline of Ideas, Articles & Interviews 1982–2010 ^[23]
• 2009: Art Directors Club New York for the magazine design of Mark Magazine (Frame Publishers) ^[24]

Projects

Notable projects that Van Gelder's design studio has worked on in recent years include:

• 2021: campaign Amsterdam Art Week ^[25]
• 2017: visual identity Anne De Grijff ^[26]
• 2016: rebranding of Illinois Institute of Technology School of Architecture, Chicago ^[27]
• 2016: visual identity De School - former club and entertainment complex in Amsterdam ^[28]
• 2009–2012: Mark Magazine (Frame Publishers), a platform for the practice and perception of architecture at the dawn of the third millennium. The magazine explores the boundaries of architecture and anticipates the industry's future. Mainstudio was responsible for the editorial design of the issues 17 (Dec/Jan 2009) to 36 (Feb/Mar 2012) and restyled the magazine twice. ^[29]

Design juries

Van Gelder has been part of the jury for the following design awards:

• 2021: Best Dutch Book Design ^[30]
• 2012: The One Show Design New York ^[31]
• 2011: Tokyo Graphic Passport ^[32]
• 2011: Art Directors Club New York ^[1]
• 2010: Selected Europe Barcelona ^[33]
• 2010: Art Directors Club The Netherlands ^[34]

References

1. "Art Director's Club / 90th Annual Judges / Edwin van Gelder". Adcglobal.org. Archived from the original on 2012-07-07. Retrieved 2012-07-02.
2. "dutchDesign2019 - Mainstudio". 2019.sfudutchdesign.ca. Retrieved 2022-11-23.
3. "Guest lecturers". Academy of Architecture. Retrieved 2022-11-09.
4. "The two most beautiful books are Dutch". debestverzorgdeboeken.nl. 2022. Retrieved 2022-10-27.
5. "Lenguaje Desmantelado | Dismantled Language - Jorge Méndez Blake". De Best Verzorgde Boeken (in Dutch). Retrieved 2022-11-23.
6. "AIGA - Kill the Pig, Masahisa Fukase". 50books50covers.secure-platform.com. Retrieved 2022-11-23.
7. "DAM Architectural Book Award 2020 für die zehn besten Architekturbücher – kulturexpress.info" (in German). Retrieved 2022-11-09.
8. "2020 Winner Communication Design". Type Directors Club.
9. "AIGA - Being the Mountain, Productora". 50books50covers.secure-platform.com. Retrieved 2022-11-23.
10. "THE BEST DUTCH BOOK DESIGNS 2019". stedelijk.nl. 2020. Retrieved 2022-10-27.
11. "Un-Conscious-City - Wiel Arets". De Best Verzorgde Boeken. Retrieved 2022-11-23.
12. "AIGA - Remy Jungerman. Where the River Runs". 50books50covers.secure-platform.com. Retrieved 2022-11-09.
13. "The Best Dutch Book Designs 2020". debestverzorgdeboeken.nl. 2021. Retrieved 2022-10-27.
14. "AIGA - Álvaro Siza Viera: A Pool in the Sea". 50books50covers.secure-platform.com. Retrieved 2022-11-09.
15. "33 Best Dutch Book Designs 2017". debestverzorgdeboeken.nl. 2018. Retrieved 2022-10-27.
16. "De School". www.adcn.nl. Retrieved 2022-11-23.
17. "Fabrizio Gallanti (ed.) - MCHAP 1. The Americas". De Best Verzorgde Boeken. Retrieved 2022-11-23.
18. "Graphis Latest Winners". Graphis.com. 2012. Archived from the original on 2012-07-07. Retrieved 2012-07-02.
19. "Communication Arts - 2012 Typography Annual Winners". Commarts.com. Archived from the original on 2012-09-15. Retrieved 2012-07-02.
20. CPNB (2013-02-25). "Carbon wins gold". De Best Verzorgde Boeken. Retrieved 2022-11-23.
21. "Archived copy" (PDF). Archived from the original (PDF) on 2012-01-27. Retrieved 2012-06-08.
22. "Graphics: Best of Category: ICON: Italian Style 2551". Annualdesignreview.id-mag.com. 2011. Archived from the original on 2012-07-05. Retrieved 2012-07-02.
23. "Stills. Wiel Arets. A timeline of ideas, articles & interviews" (in Dutch). Bestverzorgdeboeken.nl. Retrieved 2012-07-02.
24. "Mainstudio wins golden ADC Cube". Amsterdam Ad Blog. 5 May 2009. Archived from the original on 17 March 2013. Retrieved 2012-07-02.
25. "Amsterdam Art Jaarverslag 2021" (PDF).
26. Morley, Madeleine (16 Jan 2016). "For Typography That's Both Timeless + Timely, Look to Amsterdam's Graphic Design Wunderkinds, Mainstudio".
27. Morley, Madeleine (5 Aug 2016). "How Main Studio's First Gig for This Chicago Architecture School Turned into a Total Rebrand".
28. "De School's identity by Mainstudio and Jeremy Jansen is inspired by its modular architecture". www.itsnicethat.com. Retrieved 2022-11-09.
29. "Mainstudio's razor-sharp editorial design for art and architecture". www.itsnicethat.com. Retrieved 2022-11-09.
30. "Inschrijving Best Verzorgde Boeken 2021 geopend". BNO (in Dutch). 2021-12-03. Retrieved 2022-11-23.
31. "2012 One Show Design Judges". Enter.oneclub.org. Retrieved 2012-07-02.^{[ permanent dead link ]}
32. "Tokyo Graphic Passport: About". Grapass.net. Retrieved 2012-07-02.
33. "Selected Europe 2010". Indexbookchannel.tv. 25 August 2011. Archived from the original on 2011-11-26. Retrieved 2012-07-02.
34. "Juryleden ADCN Lampen 2010 bekend | Adformatie". adformatie.nl. Archived from the original on 2016-03-04. Retrieved 2014-04-24.

External links

• www.mainstudio.com