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Elisabeth DeMarse is an American businesswoman, and the former Chairwoman, CEO, and President of TheStreet.com. As of 2022, she is a board member of the NYC-based ad-fraud prevention and marketing company Kubient Inc.
DeMarse grew up in Charlotte, North Carolina [1] and graduated from Charlotte Country Day School. She received her A.B. course degree from Wellesley College [1] and her MBA degree from Harvard Business School. [2] Her father (Samuel Cummings Hair) ran Interstate Advertising, an outdoor and airport display company in North Carolina. Her mother (Liz Hair) was Chairman of the Board of Commissioners for Mecklenburg County. [3] At age 15, she founded an alternative newspaper, The Naked Truth, [1] and was editor of The Country Day Monitor.
DeMarse began her career in politics by serving on the Senate Committee on Presidential Campaign Activities (aka The Watergate Committee) and then as an aide to Congressman Edward I. Koch. [1] DeMarse went with Koch to New York’s City Hall when he became Mayor. Koch named DeMarse to a four-year term on the New York Commission on the Status of Women in 1985.
After graduating from Harvard Business School, DeMarse became assistant to Robert Flanagan, CEO of Western Union. In 1988, she joined Michael Bloomberg's Bloomberg as head of marketing. While at Bloomberg, DeMarse launched eight businesses, including Bloomberg.com. She launched the Bloomberg series of cartoon books with The New Yorker magazine. [4] While serving at Bloomberg, DeMarse compiled Portable Bloomberg: The Wit and Wisdom of Michael Bloomberg a collection of aphorisms and sayings by the company's founder. [5]
While at Bloomberg, DeMarse created and ran Bloomberg Personal Finance, then termed “Personal Wealth.” In 2000, she was recruited by former Forbes publisher Jeff Cunningham to run iLife. At that time, iLife was in financial trouble and ranked #7 on the March 2000 Barron’s “Burn Rate” list. [6] [7] Two quarters later, ad revenues had increased, and the company's cash flow returned to break-even levels. [8] [9] The stock price rose from $0.18 to $26 per share. [10] [11] She re-branded the company as Bankrate.com. In 2000, Bankrate's unique visitors grew from 700,000 to 5 million. In 2004, Bankrate reported $14 million in net income. On November 1, 2001, DeMarse testified before the US Congress on the impact of 9/11 on the credit card billing of the consumer. DeMarse also testified before the Subcommittee on Financial Institutions and Consumer Credit, regarding the ‘unfairness’ of consumer late fees brought about by the events of 9/11. [12] Subsequently, some issuers, notably Capital One, cancelled their late fees.
In 2006, she founded DeMarseCo in partnership with venture capitalist Austin Ventures. [13] DeMarseCo acquired multiple tech companies, including: ClickSuccess, Freedom Marketing, and All Star Directories.
DeMarse became president and CEO of CreditCards.com. Under DeMarse's leadership, the company was twice named to the Inc. 500, [14] and as a recipient of the Association for Corporate Growth award. [15] She received the Working Mother of the Year award in 2008. [16] CreditCards.com was acquired Bankrate in 2010.
On October 17, 2010, after the sale of Creditcards.com to Bankrate, it was announced that DeMarse would undertake the role as CEO of Newser, an internet news publisher listed at the #25 most influential internet publication by OMMA. On February 28, 2011, Andrew Ross Sorkin disclosed that Newser’s pending acquisition of Salon.com had failed. [17] [18]
On March 7, 2012 TheStreet.com announced that DeMarse was hired as CEO and president, replacing outgoing CEO Daryl Otte, effective immediately. [2] She was named Chairman April 16, 2012. On September 12, 2012, TheStreet acquired The Deal, LLC. [19] [20] [21] On April 22, 2013, TheStreet acquired three properties from DealFlow Media: The DealFlow Report, The Life Settlements Report, and the PrivateRaise database. [22] [23]
DeMarse has contributed to the Bill T. Jones/Arnie Zane Dance Company for 20 years, serving as secretary, treasurer and ultimately, the President of the Board.
DeMarse has been a board member of Edgar Online, YP Corporation, InsWeb Corporation, Heska Corporation, Internet Patents Corporation, Incredimail.com, and Stockgroup. She is currently a board member of Kubient Inc. [24]
Dotdash Meredith is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education. It operates brands including Verywell, Investopedia, People, The Balance, Byrdie, MyDomaine, Brides, The Spruce, Simply Recipes, Serious Eats, Liquor.com, Lifewire, TripSavvy, TreeHugger, and ThoughtCo. In August 2012, About.com became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. In addition to its Manhattan headquarters, Dotdash Meredith maintains offices elsewhere in the New York metropolitan area, as well as in Des Moines, Iowa, and Birmingham, Alabama.
Citigroup Inc. or Citi is an American multinational investment bank and financial services corporation incorporated in Delaware and headquartered in New York City. The company was formed by the merger of Citicorp, the bank holding company for Citibank, and Travelers in 1998; Travelers was spun off from the company in 2002.
Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
Capital One Financial Corporation is an American bank holding company specializing in credit cards, auto loans, banking, and savings accounts, headquartered in McLean, Virginia with operations primarily in the United States. It is the 12th largest bank in the United States by total assets as of 2022, the third largest issuer of Visa and Mastercard credit cards, and one of the largest car finance companies in the United States.
TheStreet is a financial news and financial literacy website. It is a subsidiary of The Arena Group. The company provides both free content and subscription services such as Action Alerts Plus, a stock recommendation portfolio co-managed by Bob Lang and Chris Versace. TheStreet was founded by Marty Peretz and Jim Cramer, and the site boasts numerous notable former contributors, including Aaron Task, Herb Greenberg, and Brett Arends.
TD Cowen, is an American multinational investment bank and financial services division of TD Securities that operates through two business segments: a broker-dealer and an investment management division. The company's broker-dealer division offers investment banking services, equity and credit research, sales and trading, global prime brokerage, outsourced trading, global clearing and commission management services. Cowen's investment management segment offers actively managed alternative investment products. Founded in 1918, the firm is headquartered in New York and has offices worldwide. Cowen claims it is known for successfully identifying emerging industries early on, especially the emerging cannabis industry.
Perrigo Company plc is an American Irish-registered manufacturer of private label over-the-counter pharmaceuticals, and while 70% of Perrigo's net sales are from the U.S. healthcare system, Perrigo is legally headquartered in Ireland for tax purposes, which accounts for 0.60% of net sales. In 2013, Perrigo completed the sixth-largest US corporate tax inversion in history when it reregistered its tax status to Ireland to avoid U.S. corporate taxes. Perrigo maintains its corporate headquarters in Grand Rapids, Michigan, within Michigan State University's Grand Rapids Innovation Park.
Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake Time, Sports Illustrated, Travel + Leisure, Food & Wine, Fortune, People, InStyle, Life, Golf Magazine, Southern Living, Essence, Real Simple, and Entertainment Weekly. It also had subsidiaries which it co-operated with the UK magazine house Time Inc. UK, whose major titles include What's on TV, NME, Country Life, and Wallpaper. Time Inc. also co-operated over 60 websites and digital-only titles including MyRecipes, Extra Crispy, TheSnug, HelloGiggles, and MIMI.
New York Community Bancorp, Inc. (NYCB), headquartered in Hicksville, New York, is a bank holding company for Flagstar Bank. In 2023, the bank operated 395 branches in New York, Michigan, New Jersey, Ohio, Florida, Arizona and Wisconsin. Branches used to be operated under the names Queens County Savings Bank, Roslyn Savings Bank, Richmond County Savings Bank, Roosevelt Savings Bank, and Atlantic Bank in New York; Garden State Community Bank in New Jersey; Ohio Savings Bank in Ohio; and AmTrust Bank in Arizona and Florida. However, they rebranded all of these under the Flagstar name on February 21, 2024. NYCB is on the list of largest banks in the United States and is one of the largest lenders in the New York City metro area.
Canaccord Genuity Group Inc. is a global, full-service investment banking and financial services company that specializes in wealth management and brokerage in capital markets. It is the largest independent investment dealer in Canada. The firm focuses on growth companies, with operations in 10 countries worldwide and the ability to list companies on 10 stock exchanges. Canaccord Genuity, the international capital markets division, is based in Canada, with offices in the US, the UK, France, Germany, Ireland, Hong Kong, China, Singapore, Dubai, Australia, and Barbados.
Newser is an American news aggregation website. It was founded in 2007 by journalist/media pundit Michael Wolff and businessman Patrick Spain, the former CEO of HighBeam Research and Hoover's.
Red Ventures is an American media company that owns and operates brands such as Lonely Planet, CNET, ZDNet, The Points Guy, Healthline, and Bankrate. Red Ventures focuses on news, advice, and review websites. The company's corporate headquarters is located in Indian Land, South Carolina, a suburb of Charlotte, North Carolina.
Bankrate, LLC is a consumer financial services company based in New York City. Bankrate.com, perhaps its best-known brand, is a personal finance website. As of November 8, 2017, it became a subsidiary of Red Ventures through an acquisition.
Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon after in Boston, New York City and Toronto. By October 2010, Groupon was available in 150 cities in North America and 100 cities in Europe, Asia and South America, and had 35 million registered users. By the end of March 2015, Groupon served more than 500 cities worldwide, nearly 48.1 million active customers and featured more than 425,000 active deals globally in 48 countries.
LivingSocial is an online marketplace that allows its registered users to buy and share things to do in their city. Formerly headquartered in Washington, D.C., LivingSocial had roughly 70 million members around the world in 2013. The company shrank from a peak of 4,500 employees in 2011 to about 200 in 2016. LivingSocial was purchased by Groupon in 2016.
Bread Financial Holdings, Inc. is an American publicly-traded provider of loyalty and marketing services, such as private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.
Block, Inc. is a U.S. public company founded by Jack Dorsey and Jim McKelvey in 2009. It is a financial technology conglomerate, reportedly serving 56 million users and 4 million businesses, with an annual payment processing volume of US$228 billion as of 2023.
Change Healthcare is a provider of revenue and payment cycle management that connects payers, providers, and patients within the U.S. healthcare system. The name also refers to a company founded in 2007 which subsequently became part of the current conglomerate. The company operates the largest financial and administrative information exchange in the United States.
Global Payments Inc. is an American multinational financial technology company that provides payment technology and services to merchants, issuers and consumers. In June 2021, the company was named to the Fortune 500. The company processes payments made through credit cards, debit cards, and digital and contactless payments.
Otello Corporation ASA is a Norwegian internet company which develops advertising and mobile software for operators, publishers and advertisers. It operates through its subsidiaries which include AdColony, a mobile advertising platform and network, Bemobi, a subscription-based mobile application and game discovery service, and Skyfire Labs, which provides mobile operators cloud based access for network management and video optimization, and advertising facilitation.
