Formerly | Transformation Capital |
---|---|
Company type | Public |
Industry | E-commerce |
Founded | 2015 |
Founder | Ghassan Halazon |
Headquarters | Toronto, Ontario |
Areas served | Canada, United States |
Brands | trulocal.ca, wholesalepet.com, UnderPar.com, BattlBox.com, WagJag.com, justgolfstuff.ca, Carnivoreclub.co, Berightback.ca |
Number of employees | 115 |
Website | emerge-commerce |
EMERGE Commerce Ltd. (formerly Transformational Capital) is a North American acquirer and operator of niche e-commerce brands with 2M members founded by Ghassan Halazon which operates eight brands. [1] The Company operates various marketplaces and subscription services across wide-ranging categories such as pets products, meat & groceries, golf, and other experiences. The Company is headquartered in Toronto, Canada.
On November 16, 2021, EMERGE Commerce Ltd. acquired WholesalePet.com, a U.S. based B2B pet -marketplace matching 8,000 retailers and 400 vendors.
On October 6, 2021, EMERGE Commerce Ltd. acquired BattlBox Group, a U.S. based subscription-based ecommerce portfolio that includes BattlBox.com, an outdoor gear subscription box, and CarnivoreClub.co, an artisanal meat subscription box.
A locally-sourced meat subscription service based in Kitchener, Ont., has been acquired by Canadian e-commerce company Emerge Commerce for approximately $16.8 million. TruLOCAL allows customers to order regular boxes of products – such as grass-fed beef, wild-caught salmon, and chicken raised without antibiotics – from Canadian suppliers. The company generated revenue of $19.8 million in the 12 months ending Dec. 31, 2020, representing year-over-year growth of 130 per cent. [2]
In November 2019, EMERGE Commerce Ltd. acquired UnderPar (UnderPar.com and JustGolfStuff.ca) for $12 million. It is based in Toronto with an office in San Diego. [3]
WagJag (Wagjag.com) is a deal-of-the-day site which operates in Canada and is the largest family offers player in Ontario. [4] Prior to being acquired by Emerge Commerce in November 2017, WagJag was owned by Metroland Media Group, a subsidiary of Torstar Corporation, the parent Company of the Toronto Star. [5]
BeRightBack.ca is dedicated nearby escapes and staycations portal, offering limited-time offers on hotels next door. The site was launched in 2020, as a sister site to WagJag.com
Buytopia is a deal-of-the-day site founded by Michele Romanow. [6] Buytopia's team previously sold their grocery cashback app to Groupon in 2014.
Shop.ca was initially a Canadian e-commerce site launched in June 2011. The company had raised CA$72M in venture capital funding; however, was spending more to acquire a customer that the average customer spent. [7] As a result, the company entered legal restructuring in July 2016 due to a lack of funds to continue operating. EMERGE acquired Shop.ca's assets via legal restructuring and re-launched Shop.ca as a Content & Coupons marketing platform [8]
Canadian Tire Corporation, Limited is a Canadian retail company which operates in the automotive, hardware, sports, leisure and housewares sectors. Its Canadian operations include: Canadian Tire, Mark's, FGL Sports, PartSource, and the Canadian operations of Party City. Canadian Tire acquired the Norwegian clothing and textile company Helly Hansen from the Ontario Teachers' Pension Plan in 2018.
Shoppers Drug Mart Inc., commonly known as Shoppers is a Canadian retail pharmacy chain based in Toronto, Ontario. It has more than 1,300 stores in ten provinces and two territories.
Loblaw Companies Limited is a Canadian retailer encompassing corporate and franchise supermarkets operating under 22 regional and market-segment banners, as well as pharmacies, banking and apparel. Loblaw operates a private label program that includes grocery and household items, clothing, baby products, pharmaceuticals, cellular phones, general merchandise and financial services. Loblaw is the largest Canadian food retailer, and its brands include President's Choice, No Name and Joe Fresh. It is controlled by George Weston Limited, a holding company controlled by the Weston family; Galen G. Weston, is the chair of the Loblaw board of directors, as well as chair of the board of directors and CEO of Canada-based holding company George Weston.
Future Shop was a Canadian electronics store chain. It was established in 1982 by Hassan Khosrowshahi. By 1990, the chain had become the country's largest retailer of computer and consumer electronics. In January 2013, the company operated 139 locations across Canada.
The T. Eaton Company Limited, later known as Eaton's and then Eaton, was a Canadian department store chain that was once the largest in the country. It was founded in 1869 in Toronto by Timothy Eaton, an immigrant from what is now Northern Ireland. Eaton's grew to become a retail and social institution in Canada, with stores across the country, buying-offices around the globe, and a mail-order catalog that was found in the homes of most Canadians. A changing economic and retail environment in the late twentieth century, along with mismanagement, culminated in the chain's bankruptcy in 1999.
Craig Wireless Systems, Ltd. is a Canadian company which offers Multichannel Multipoint Distribution Service in Manitoba and British Columbia.
Canada's National Ballet School, also commonly known as the National Ballet School of Canada, is a classical ballet school located in Toronto, Ontario, Canada. Along with the Royal Winnipeg Ballet School, it is a provider of professional ballet training in Canada. Mavis Staines has been the Artistic Director of the school since 1989.
Kotn is a Canadian clothing retailer that sells both online and in their own retail stores in Toronto, Montreal, and Vancouver. During her time working at the luxury department store Holt Renfrew, Mackenzie Yeates noticed the lack of ethical options available to the wider market. The business is based on the idea of providing middle market sustainable clothing. The company is headquartered in Toronto, Canada.
Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon after in Boston, New York City and Toronto. By October 2010, Groupon was available in 150 cities in North America and 100 cities in Europe, Asia and South America, and had 35 million registered users. By the end of March 2015, Groupon served more than 500 cities worldwide, nearly 48.1 million active customers and featured more than 425,000 active deals globally in 48 countries.
Dragons' Den is a Canadian television reality show based on the internationally franchised Dragons' Den format which began in Japan. The show debuted on October 3, 2006, on CBC Television, and is hosted by Dianne Buckner. Aspiring Canadian entrepreneurs pitch business and investment ideas to a panel of venture capitalists in the hope of securing business financing and partnerships. The show also has a Quebec-only spin-off called Dans l'oeil du Dragon.
Target Canada Co. was the Canadian subsidiary of the Target Corporation, the eighth-largest retailer in the United States. Formerly headquartered in Mississauga, Ontario, the subsidiary was formed with the acquisition of Zellers store leases from the Hudson's Bay Company (HBC) in January 2011. Target Canada opened its first store in March 2013, and was operating 133 locations by January 2015. Its main competition included Walmart Canada, Loblaws, Shoppers Drug Mart, and Canadian Tire.
WagJag is a discount product website based in Toronto, Canada. Founded in 2009, it was owned for six years by Emerge Commerce.
TeamBuy.ca was an e-commerce company founded in Toronto by Edward Yao, Andrew Hutchings, Matthew Morris, and Ghassan Halazon in October 2009 as the first daily deal site in Canada, gaining first mover advantage. TeamBuy was the largest deals marketplace in Canada. TeamBuy was acquired by US-based e-commerce portfolio player NC Commerce Inc. in 2014.
Rajen Ruparell is a Canadian entrepreneur, investor, board director and philanthropist. He is best known as the Founder and Chairman of Endy and as Co-Founder of Groupon International via acquisition of his company Citydeal.
Aimia is an investment holding company with a focus on long-term investments in public and private companies, on a global basis, through controlling or minority stakes, and is based in Montreal, Quebec, Canada. It is publicly listed on the Toronto Stock Exchange.
SHOP.CA is a Canadian coupons and savings website.
Michele Romanow is a Canadian tech entrepreneur, television personality, board director and venture capitalist. She co-founded Clearbanc, a Toronto based provider of revenue sharing solutions to fund new online businesses, and other e-businesses, and made the list of 100 Most Powerful Women in Canada in 2015. She was named as one of the Forbes Top 20 Most Disruptive "Millennials on a Mission" in 2013 and Canadian Innovation Awards’ Angel Investor of the Year in 2018. Romanow joined the cast of CBC’s Dragons' Den in Season 10.
Endy Sleep is a Canadian-based, e-commerce company that sells sleep products online. Endy primarily operates as an online storefront, with their main headquarters in Toronto. Endy is Canada's largest direct online-only mattress store.
PC Express is a grocery click and collect & delivery service owned by Canadian retail conglomerate Loblaw Companies. The service began in October 2014 and the company now has over 700 pickup locations and delivers to ~70% of Canadian households. These locations include curbside pickup, self-serve kiosks, refrigerated vans, and Shoppers Drug Mart locations in urban areas. The Loblaw Companies banners participating in PC Express are Atlantic Superstore, Dominion, Fortinos, Loblaws, Maxi, No Frills, Provigo, Real Canadian Superstore, Valu-mart, Your Independent Grocer and Zehrs Markets. A service fee of $3 to $5 is added to each order, unless a customer has a PC Express Pass subscription. Delivery is provided by Instacart contractors. A rapid delivery option with marked up item costs is also available, which uses DoorDash Dashers to pick and deliver each order.
Ghassan Halazon is a Jordanian-Canadian technology and e-commerce entrepreneur. He founded EMERGE Commerce, Inc., a Toronto based acquirer and operator of direct-to-consumer e-commerce brands.