Endy Sleep

Last updated
Endy Sleep
Company type Subsidiary
Industry Mattresses
Founded2015
Founders Mike Gettis, Rajen Ruparell
Area served
Canada
Products Mattresses, pillows, bedsheets, and mattress protectors
Parent Sleep Country Canada
(2018-present)
Website endy.com

Endy Sleep (also known as just Endy) is a Canadian-based, e-commerce company that sells sleep products online. [1] [2] Endy primarily operates as an online storefront, with their main headquarters in Toronto. [3] [4] Endy is Canada's largest direct online-only mattress store. [5]

Contents

History

Endy was founded in 2015 by CEO Mike Gettis and Chairman Rajen Ruparell (previously of Groupon International). [6] [7] [8] [9] In its start up year, Endy made $1 million in sales, $10 million in 2016, and $20 million in 2017. [10] In June 2016, Endy received the Techweek100 Top Innovators Award. [11]

In 2017, Endy appeared on CBC Dragons' Den. [12] Dragons Michele Romanow, Arlene Dickinson, and Joe Mimran jointly offered a $1 million investment in exchange for 7.5% of the company. [10]

In August 2018, Endy opened a new distribution centre in Langley, British Columbia. The company also operates a distribution centre in Mississauga, Ontario. [13]

In 2018, Dominican baseball player José Bautista, formerly of the Toronto Blue Jays, became an investor for Endy after meeting with Gettis and Ruparell earlier in 2016. [14]

In November 2018, Endy Sleep was acquired by Sleep Country Canada and will continue to operate as an independent subsidiary. [15]

Awards

Donation program

In the case of returned mattresses, Endy works with local Canadian charities where possible to ensure returned mattresses are donated to those in need. [13]

References

  1. ↑ "The comfort zone" The Globe and Mail. Retrieved 2016-10-20.
  2. ↑ Cornick, Kate. "Endy's Foam Mattress Is Winning Over Canadians" Techvibes. Retrieved 2018-10-24.
  3. ↑ "Endy Sleep Proves Mattresses Don’t Have to be Expensive" Techvibes. Retrieved 2016-10-20.
  4. ↑ "10 essential Toronto shops to outfit your bedroom" blogTO. Retrieved 2016-10-20.
  5. ↑ "Sleep Country Canada shares tumble in TMX debut" The Globe and Mail. Retrieved 2016-10-20.
  6. ↑ Tripp, Fraser. "Savvy Shopping With Endy Co-Founder Mike Gettis" Vern Magazine. Accessed 3 Aug 2018.
  7. ↑ "Meet the next generation of wealth" The Globe and Mail. Retrieved 2016-10-20.
  8. ↑ "Startup of the Week – Endy Sleep" Calgary Herald. Retrieved 2016-10-20.
  9. ↑ "For online-only retailers, a pop-up shop can be a great brand-builder" Archived 2021-06-19 at the Wayback Machine Canadian Business. Retrieved 2016-10-20.
  10. 1 2 "Dragons' Den - Endy Sleep" CBC. Accessed 3 Aug 2018.
  11. ↑ Kennedy, Bruce. "Techweek Announces Techweek100 Toronto-Waterloo 2016 List" Newswire.Ca. Accessed 3 Aug 2018.
  12. ↑ Cornick, Katie. "Endy Secures $1 Million To Grow Bed-In-A-Box Business" Techvibes. Accessed 3 Aug 2018.
  13. 1 2 Patterson, C. (2018) "Canadian Mattress-in-a-Box Brand ‘Endy’ Announces Expansion Amid Explosive Success" RETAIL INSIDER. Accessed 3 Aug. 2018.
  14. ↑ "Endy Blog — You'll flip when you meet our new investor". blog.endy.com. Archived from the original on 2018-09-09.
  15. ↑ O'Kane, Josh (29 November 2018). "Sleep Country buys mattress startup Endy for up to $89-million" . The Globe and Mail . Retrieved 29 November 2018.
  16. ↑ "Announcing Techweek100 Toronto 2016 – Waterloo 2016" Archived 2016-10-21 at the Wayback Machine Techweek. Retrieved 2016-10-20.
  17. ↑ "ROSS and Uplifter Take Top Spots in Toronto TechCrunch Pitchoff Competition" Techvibes. Retrieved 2016-10-20.
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