Enioluwa Adeoluwa

Last updated
Enioluwa Adeoluwa
Born
Enioluwa Prince Adeoluwa

(1999-07-06) 6 July 1999 (age 26)
Akure, Ondo State, Nigeria.
Other namesBeauty Boy
Education
Occupations
  • Influencer
  • actor
  • director
  • producer
  • tv personality
Years active2018–present
Notable work
TikTok information
Page
Followers3.4 million
Likes94.1 million
Last updated: June 5, 2025

Enioluwa Prince Adeoluwa (born July 6, 1999) is a Nigerian influencer, actor, director, film producer and television personality. [1] He is best known for his work in fashion, lifestyle, and social media advocacy. [2] He gained prominence for his content on platforms such as Instagram, TikTok and YouTube, where he discusses on fashion, grooming, and personal development. [3] [4] In 2022, he was an European Union African ambassador. He was included in Forbes 30 Under 30 Africa 2023 list. In 2024, he executive produced the web series All of Us , in which he played the lead role of Isaac.

Contents

Early life

Adeoluwa was born on 6 July 1999, in Akure, Ondo State, Nigeria. [5] For his primary education, he attended Cabataf primary school, then proceeded to Preston international school for his secondary education. [6] He graduated from the Ekiti State University at the age of 19 with a first-class degree in Media and Theatre. [7]

In December 2021, he earned a master's degree in Marketing Communication from the School of Media and Communication at Pan-Atlantic University [8] and in January 2022, he revealed on his social media platforms that he has commenced his doctoral studies, pursuing a PhD. [9] [10]

Career

2018-2021: Career beginnings

Adeoluwa rose to fame as a social media influencer, leveraging platforms like Instagram and TikTok. [11] He is one of Nigeria's most recognised digital creators. [12]

In 2018, Adeoluwa directed a short film Haunting. [13] In addition to his social media presence, Enioluwa has collaborated with various brands and participated in advertising campaigns promoting fashion, grooming, and youth empowerment. [14] [15] [16] He is also known for his advocacy of self-confidence and personal growth. [17] [18]

2022-present: Breakthrough with European Union and All of Us

In 2022, Adeoluwa was named the ambassador of European Union Africa. [19] [20] [21] In 2023, he collaborated with Crocs as the first brand ambassador in Nigeria, Fenty Beauty and MAC Cosmetics. [22] [23] [14] He was named to the Forbes 30 Under 30 Africa list along Anita Akide. [24] [18] [25]

In 2024, he played the lead role of Isaac in All of Us and Queen Lateefah as a recurring cast. [26] [27] [28] He is the executive producer of "All of Us", a web series about high school students. [29] [30] [31] He won the Africa Magic Viewers' Choice Awards for Best Dressed Male and Force of Virality at the Trendupp Awards. [32] In 2025, he appeared in the television show A Lagos Love Story. [33]

Filmography

YearFilmRoleRef
2018HauntingDirector
2023Kizz Daniel: My G Self
2024 Queen Lateefah Recurring cast
All of Us Isaac [34]
2025A Lagos Love StoryGuest

Public image

Adeoluwa has been recognized for his impact on Nigerian youth and his ability to connect with his audience through his content. [35] His work has earned him a reputation as a leading voice in the Nigerian digital space [36] In a 2025 interview with Pulse Nigeria, he stated that he doesn't pay attention to online criticism and launched Eni's Book to encourage young people to read. [37]

Personal life

Some social media rumours have claimed that Adeoluwa is gay. [38] [39] In 2024, he stated publicly that he is not gay but a straight man who has a feminine appearance. [40] Earlier in 2023, he clarified that Priscillia Ojo was his best friend, not his lover. [41]

Awards and nominations

YearAssociationCategoryNominated worksResultRef.
2022The Guardian LifePersonality of the YearHimselfHonoured [42]
Trendupp Awards Force of ViralityHimselfWon [32]
2023 Africa Magic Viewers Choice Awards Best Dressed Malestyle="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won [43]
Forbes 30 Under 30 Highest Paid Nigerian Influencerstyle="background: #BFD; color: black; vertical-align: middle; text-align: center; " class="yes table-yes2"|Honoured [44]
Meta By AfricaRising Starstyle="background: #BFD; color: black; vertical-align: middle; text-align: center; " class="yes table-yes2"|Honoured [45]
The Future Awards Young Person of the Yearstyle="background: #FFE3E3; color: black; vertical-align: middle; text-align: center; " class="no table-no2 notheme"|Nominated [46]
Trendupp Awards Force of Influencestyle="background: #FFE3E3; color: black; vertical-align: middle; text-align: center; " class="no table-no2 notheme"|Nominated [47]
2024 Eko Heritage Awards Most Stylish Personality of the Yearstyle="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won [48]
Trendupp Awards Force of Instagramstyle="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won [49]
Force of Influencestyle="background: #FFE3E3; color: black; vertical-align: middle; text-align: center; " class="no table-no2 notheme"|Nominated [50]
2025Trendupp Awardsstyle="background: #FFD; color:black; vertical-align: middle; text-align: center; " class="partial table-partial"|Pending [51]

References

  1. ↑ Adigun, Oluwatobi (2023-10-26). "Enioluwa Adeoluwa: The Beauty Boy Redefining Nigeria Influencing Culture -" . Retrieved 2025-05-11.
  2. ↑ "Enioluwa Adeoluwa: A Multifaceted Trailblazer". Meet Everyday People. Retrieved 2025-03-05.
  3. ↑ Onukwue, Alexander (2021-02-05). "Beauty Boy: The making of a Gen-Z Instagram influencer". TechCabal. Retrieved 2025-05-11.
  4. ↑ Oyewole, Christianah (2023-06-14). "Top 10 Nigerian Social Media Influencers You Should Follow". rnn.ng. Retrieved 2025-05-11.
  5. ↑ "Enioluwa Adeoluwa: A Multifaceted Trailblazer". Everyday people. Retrieved 2025-04-08.
  6. ↑ ""He's My Role Model": Enioluwa Adeoluwa Honours His Professor Dad with Stunning Photos". BellaNaija. 2025-01-15. Retrieved 2025-05-11.
  7. ↑ Bodunde, Deborah (2025-01-14). "Enioluwa hails dad for 'role in transforming Ekiti college to varsity'". TheCable Lifestyle. Retrieved 2025-05-11.
  8. ↑ Stella (2021-12-07). ""Let's Go Get That Ph.D." – Influencer, Enioluwa Adeoluwa Writes after Bagging A Masters Degree -". Gistlover . Retrieved 2025-05-11.
  9. ↑ Fasan, Yewande (2024-01-29). "Enioluwa Adeoluwa embarks on Doctorate journey, declaring a PhD in view". The Nation Newspaper. Retrieved 2025-03-05.
  10. ↑ "'PhD (In-View)' - Enioluwa gives insights into academic journey". pmnewsnigeria.com. 2024-01-29. Retrieved 2025-03-05.
  11. ↑ Bivan, Nathaniel (17 June 2018). "How I became theatre director before age 18 – Enioluwa Adeoluwa". DailyTrust. Retrieved 5 March 2025.
  12. ↑ "'Beauty Boy' Enioluwa Adeoluwa on the journey to breaking boundaries and going global". www.gq.co.za. Retrieved 2025-05-11.
  13. ↑ "Enioluwa Adeoluwa is Making His Debut as a Producer with the Limited Series "All Of Us"". BellaNaija. 2024-03-11. Retrieved 2025-05-11.
  14. 1 2 ""Lipgloss Boy" Enioluwa Adeoluwa Brings Beauty to Nigeria". PAPER Magazine. Retrieved 2025-05-11.
  15. ↑ "Enioluwa Adeoluwa on the journey to breaking boundaries and going global". thestar.co.za. 2022-09-19. Retrieved 2025-05-11.
  16. ↑ "From Ekiti to the World- Here's the story of Eni and how he's taking over, one post at a time!". THISDAY Style. Retrieved 2025-05-11.
  17. ↑ RITA (2023-09-04). "Enioluwa Adeoluwa: Creativity personified". Vanguard Allure. Retrieved 2025-03-05.
  18. 1 2 "Enioluwa Adeoluwa: Disrupting Nigeria's Perception of Men in Beauty". beautymatter.com. Retrieved 2025-03-05.
  19. ↑ Alake, Olumide (2022-10-12). "Media Personality Enioluwa Becomes European Union-Africa Ambassador, Shares Details & Cute Pics, Fans React". Legit.ng. Retrieved 2025-05-11.
  20. ↑ "The Year of Enioluwa: From Instagram to the European Union". BellaNaija . 2022-10-11. Retrieved 2025-05-11.
  21. ↑ "Influencer Enioluwa becomes a European Union Ambassador". Pulse Nigeria . Retrieved 2025-05-11.
  22. ↑ "MAJOR: Enioluwa Adeoluwa is the First Crocs Ambassador In Nigeria". BN Style. 2022-05-12. Retrieved 2025-05-11.
  23. ↑ "Why Crocs and MAC want to work with this Nigerian influencer". Rest of World. 2023-03-24. Retrieved 2025-05-11.
  24. ↑ "'Bridging The Gap To Music': The Influence And Reach Of Nigeria's TikTok Stars". Forbes Africa . 2023-07-05. Retrieved 2025-07-09.
  25. ↑ Stella (2023-04-25). ""Even if nah beside door, i for stand" - Davido reacts as Enioluwa cries out over a missed opportunity with him [Video]". Gistlover. Retrieved 2025-07-09.
  26. ↑ Erhabor, Ayomide (2024-09-02). "Enioluwa's night of star power, thrills at premiere of 'All Of Us'". The Eagle Online. Retrieved 2025-05-11.
  27. ↑ Koiki, Abigail (2024-07-19). ""All of Us'" Series to Premiere on YouTube, Targeting Young Audiences". ShockNG. Retrieved 2025-05-11.
  28. ↑ ""All of Us" Fails With Inconsistent Acts But Signifies a New Era in Nigerian Filmmaking". The Culture Custodian (Est. 2014.). 2024-09-17. Retrieved 2025-05-11.
  29. ↑ "Enioluwa to premiere debut series 'All Of Us' August 30". pmnewsnigeria.com. 2024-08-07. Retrieved 2025-05-11.
  30. ↑ "Eni Adeoluwa to Make Debut as Series Producer With 'All of Us,' Scheduled for Release in Summer 2024". THISDAY Style. Retrieved 2025-07-09.
  31. ↑ "Enioluwa Adeoluwa Ventures into Production with New High School Series "All Of Us"". A Slice Of Naija. 2024-04-07. Retrieved 2025-07-09.
  32. 1 2 "Kie Kie, Tunde Onakoya & Enioluwa Adeoluwa emerge Winners at Trendupp Awards 2022 | See the Full List". BellaNaija. 2022-06-14. Retrieved 2025-04-08.
  33. ↑ Metibogun, Shade (2025-02-14). "Iyabo Ojo Shares Date of Priscilla's Lagos Carnival Like Wedding, States Colour Code: "Love Them"". Legit.ng. Retrieved 2025-05-11.
  34. ↑ "Check Out The Guest Looks from "All of Us" Prom Themed Premiere". BellaNaija. 2024-09-09. Retrieved 2025-05-11.
  35. ↑ "How Beauty Boy, Enioluwa Adeoluwa, Is Shattering the Expectations of Masculinity In Nigeria". OkayAfrica. Retrieved 2025-05-11.
  36. ↑ "Talent in Focus: Enioluwa Adeoluwa". Glazia. 2022-06-29. Retrieved 2025-03-05.
  37. ↑ Egodo-Michael, Oghenovo (2025-06-20). "I don't pay attention to online criticism — Enioluwa Adeoluwa". Punch Newspapers. Retrieved 2025-08-06.
  38. ↑ Afigbo, Chinasa (2024-03-27). "Enioluwa Officially Speaks on Alleged Leaked Gay Video of Him: "Let's Make Social Media Safer"". Legit.ng. Retrieved 2025-05-11.
  39. ↑ "Nigerian online influencer condemns anti-LGBT violence". 76crimes.com. 2024-06-18. Retrieved 2025-05-11.
  40. ↑ Adekunle, Musa (2024-09-16). "I'm not gay, people are entitled to their opinions – Eniola Adeoluwa". The Guardian Nigeria News. Retrieved 2025-05-11.
  41. ↑ Fasan, Yewande (2023-08-20). "Enioluwa is my best friend, not my lover, says Priscilla Ojo". The Nation Newspaper. Retrieved 2025-08-06.
  42. ↑ "From Ekiti to the World- Here's the story of Eni and how he's taking over, one post at a time! – THISDAY Style" . Retrieved 2025-07-09.
  43. ↑ "The Best Dressed Men At The 2023 Africa Magic Viewers Choice Awards". Style Rave | The Ultimate Style Guide. 2023-05-22. Retrieved 2025-07-09.
  44. ↑ "'Bridging The Gap To Music': The Influence And Reach Of Nigeria's TikTok Stars". www.forbesafrica.com. 2023-07-05. Retrieved 2025-07-09.
  45. ↑ A, Damilola (2023-05-18). "Meta Celebrates Africa Day with 'Made by Africa, Loved by the World' Campaign: Spotlight on Rising African Talents • Okay.ng". Okay.ng. Retrieved 2025-07-09.
  46. ↑ "The Future Awards Africa 2023: All the nominees". Music In Africa. 2023-10-03. Retrieved 2025-07-09.
  47. ↑ Olajide, Toyosi (2023-06-07). "Trendupp Awards Unveil 2023 Coveted List Of Nominees - Brand Communicator" . Retrieved 2025-07-09.
  48. ↑ "Akmodel Group Headlines Eko Heritage Awards 2024 With Enioluwa, Osas Ighodaro, Stella Amarachi, Others In Attendance". Newsone. 2024-07-12. Retrieved 2025-07-09.
  49. ↑ "Kiekie, Nasboi, Aproko Doctor & Others Honoured at 2024 Trendupp Awards | See Winners List". BellaNaija. 2024-07-08. Retrieved 2025-07-09.
  50. ↑ "Meet the Nominees for Trendupp Awards 2024". The Lagos Weekender. Retrieved 2025-07-09.
  51. ↑ Aluko, Iyabode Jane (2025-06-19). "Top Nigerian Celebrities, Creators Nominated for 2025 Trendupp Awards". Voice of Nigeria Broadcasting Service. Retrieved 2025-07-09.
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