Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
Sheryl Kara Sandberg is an American technology executive, philanthropist, and writer. Sandberg served as chief operating officer (COO) of Meta Platforms, a position from which she stepped down in August 2022. She is also the founder of LeanIn.Org. In 2008, she was made COO at Facebook, becoming the company's second-highest-ranking official. In June 2012, she was elected to Facebook's board of directors, becoming the first woman to serve on its board. As head of the company's advertising business, Sandberg was credited for making the company profitable. Prior to joining Facebook as its COO, Sandberg was vice president of global online sales and operations at Google and was involved in its philanthropic arm Google.org. Before that, Sandberg served as research assistant to Lawrence Summers at the World Bank, and subsequently as his chief of staff when he was Bill Clinton's United States Secretary of the Treasury.
Mekanism is a San Francisco-based creative agency that specializes in the development and production of marketing campaigns, commercials and branded entertainment for multinational companies. Mekanism focuses its work on "Storytelling for Emerging Media", a line the company has trademarked. The agency added a New York City office in 2008.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
Sam Richter is the CEO and founder of SBR Worldwide, LLC and the Know More sales and business improvement program. Richter delivers motivational keynote and workshop presentations on a variety of technology, sales, and marketing topics. He uses Generative AI, ChatGPT, and search engines like Google combined with social media including LinkedIn, Twitter, Facebook, and other Web-based resources as business intelligence gathering and reputation management tools. In addition, Richter creates custom SaaS application including AI-powered intelligence gathering and Generative AI-powered business communication tools.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone".
SocioBranding is an approach to brand management that integrates traditional advertising creative strategy and tactics with social networking websites, with the aim of being able to target potential customers more accurately.
Hult International Business School is a private business school with campuses in London, San Francisco, Dubai, New York City, and Cambridge, Massachusetts. Hult is named for the school's benefactor Bertil Hult and is affiliated with the EF Education First Group.
Raven Baxter is an American science communicator, molecular biologist, and STEM educator. She is recognized in Fortune magazine's "40 Under 40 in Health" list for 2021, and Forbes 30 Under 30 for 2022.
Richard William Costolo is an American businessman. He was the CEO of Twitter, Inc. from 2010 to 2015; he also served as the COO before becoming CEO.
Joshua M. "Josh" Linkner is an American entrepreneur, keynote speaker, and author. He founded several companies including ePrize, an interactive promotion agency, where he served as CEO and Executive chairman. Writing for The Wall Street Journal, Gwendolyn Bounds noted that ePrize is targeted at small businesses that don't have the resources to do this type of marketing themselves but cautioned that the service is not of the pay-per-sale type.
Christopher Erb was the Vice President of Brand Marketing at EA SPORTS and the Executive Vice President of Brand Marketing at Legendary Pictures. Erb is currently the Managing Partner of tripleclix.
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web is a bestselling book by speaker, digital analyst, and author Brian Solis. In Engage!, Solis provides an in-depth analysis of social media as a tool used in businesses. He focuses on how to leverage it to be successful in the world of business. In other words, Solis brings forth the tips that people can use to best market their products or services. Actor Ashton Kutcher wrote the foreword.
Erik C. Wahl is an American graffiti artist, speed-painter, author, motivational speaker and entrepreneur based in San Diego. He owns The Wahl Group, a consultancy firm, and has spoken at conventions by Microsoft, Disney, and other corporations. Wahl makes paintings of thinkers, leaders and cultural icons such as Michael Jordan, Steve Jobs, and other celebrities during his presentations.
Sangeet Paul Choudary is a business executive, advisor, and best-selling author. He is best known for his work on platform economics and network effects. He is the co-author of the international best-selling book Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You.
Forbes 30 Under 30 is a set of lists of 30 notable people under 30 years old in various industries issued annually by Forbes magazine and some of its regional editions. The American lists recognize 600 business and industry figures, with 30 selected in twenty industries each. Asia and Europe also each have ten categories for a total of 300 each, while Africa has a single list of 30 people. Forbes hosts associated conferences and a section of its website called 30 Under 30. The nomination process for Forbes 30 Under 30 is open to the public, and people may nominate themselves or another as long as the nominee is under 30 years of age.
Started in 2015 by Keram Malicki-Sanchez as a virtual reality Meetup Group in Toronto, VRTO launched the VRTO Virtual & Augmented Reality World Conference & Expo in June 2016 – an international exhibition and professional conference exploring arts, culture and science through immersive technologies. Its inaugural year – held at the Mattamy Centre – featured keynotes from University of Toronto Professor Steve Mann, Hollywood film director Brett Leonard – director of The Lawnmower Man, Chief Digital Officer Ana Serrano of the Canadian Film Centre and Phil Lelyveld of USC.
Bryan Jeffrey Kramer is an American business man and author, best known for being the co-founder and CEO of PureMatter; a social media agency. He is also the author of the bestselling book Human to Human: #H2H.
Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business, public speaker, author, podcast host, and entrepreneur.
Rumman Chowdhury is a Bangladeshi American data scientist, a business founder, and former responsible artificial intelligence lead at Accenture. She was born in Rockland County, New York. She is recognized for her contributions to the field of data science.
