Eurocrem

Last updated

Eurocrem
Eurocrem packages.jpg
Retail Eurocrem packages: 200 g (7.1 oz) on the left, and 90 g (3.2 oz) on the right
Type Spread
CourseSweet Treat and/or Gourmet Dessert Ingredient
Place of origin Serbia (then Yugoslavia)
Region or state Gornji Milanovac
Created byA. Gandola & C. S.p.A.
Invented1970
Main ingredients Hazelnuts, milk, sugar

Eurocrem (a shorthand for Eurocrem Takovo) is a brand of two-colored (brown and white) hazelnut- and cocoa-flavored sweet milk chocolate spread, produced by a Swisslion Group factory in Gornji Milanovac, Serbia, about 120 kilometres (75 miles) south of Belgrade.

Contents

It was the most popular product of its kind across SFR Yugoslavia, [1] when they decided to stop producing it under the licence of A. Gandola & C. Spa. It has nothing to do with introduction of international brands such as Italian Nutella and German Nudossi . Additionally, it used to be accompanied by an image of a slice of bread covered with Eurocrem, one half of the slice covered with brown (cocoa-flavored) Eurocrem, and another half covered with white Eurocrem (hazelnut-flavored).

History

The trademark Eurocrem was registered with the World Intellectual Property Organisation (WIPO) on 3 August 1967 by the Italian company A. Gandola & C. Spa, receiving registration number 336733. [2] A. Gandola & C. Spa licensed the Eurocrem brand in 1972 to Takovo, a food and drinks manufacturer based in Gornji Milanovac, which is now part of Swisslion Group. [3] Takovo was one of the largest industrial companies of the former SFR Yugoslavia. A. Gandola & C. Spa still produces the original Eurocrem chocolate spread.

On 15 September 2008, Swisslion Group registered the Takovo Eurocrem trademark with the WIPO, receiving registration number 993249. [4] According to local media reports in November 2011, Swisslion Group produces 12.000 tonnes (13.228 tons) of Takovo Eurocrem annually; half of that amount is exported to the United States, Western European countries, and countries of the former SFR Yugoslavia. [5]

Licensed Eurocrem is available in only one flavor combination, hazelnut and cocoa.

There's a few variants and sizes of Eurocrem, including Eurocrem Blok, a form of Eurocrem in the style of a chocolate bar, as well as sizes up to 2-lb. buckets.

Eurocrem has been marketed under various slogans, including "for the growing generation", "we grow together" and "there's only one", with the latter used recently as of February 2018. [1]

Packages

Numerous package types and sizes are manufactured, ranging from 15 g (0.53 oz) to 5 kg (11 lb) containers. [1] Various packaging materials are used, depending on package sizes and their targeting at retail or bulk consumers – including foil packs, plastic or glass bowls and jars, and plastic buckets. Swisslion Group also manufactures a bar version of Eurocrem called Euro Blok.

See also

References

  1. 1 2 3 "Eurocrem - Swisslion-Takovo". Swisslion Group. Archived from the original on December 26, 2018. Retrieved September 15, 2013.
  2. ↑ "International Mark - (336733) EUROCREM". WIPO. Archived from the original on October 28, 2010. Retrieved December 3, 2010.
  3. ↑ "Swisslion acquires 70% stake in PIK Takovo of Gornji Milanovac - 33m euros". vibilia.rs. January 9, 2004. Retrieved March 17, 2014.
  4. ↑ "Eurocrem". lupiga.com. March 14, 2002. Retrieved March 17, 2014.
  5. ↑ "Eurokrem – Takovo's top product". limun.hr. November 10, 2011. Archived from the original on December 27, 2013. Retrieved March 17, 2014.
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