Eurocrem

Last updated

Eurocrem
Eurocrem packages.jpg
Retail Eurocrem packages: 200 g (7.1 oz) on the left, and 90 g (3.2 oz) on the right
Type Spread
CourseSweet Treat and/or Gourmet Dessert Ingredient
Place of origin Serbia (then Yugoslavia)
Region or state Belgrade
Created byA. Gandola & C. S.p.A.
Invented1970
Main ingredients Hazelnuts, milk, sugar

Eurocrem (a shorthand for Eurocrem Takovo) is a brand of two-colored (brown and white) hazelnut- and cocoa-flavored sweet milk chocolate spread, produced by a Swisslion Group factory in Gornji Milanovac, Serbia, about 120 kilometres (75 miles) south of Belgrade.

Contents

It was the most popular product of its kind across SFR Yugoslavia, [1] when they decided to stop producing it under the licence of A. Gandola & C. Spa. It has nothing to do with introduction of international brands such as Italian Nutella and German Nudossi (locally branded as Croatian Linolada).[ citation needed ] Additionally, it used to be accompanied by an image of a slice of bread covered with Eurocrem, one half of the slice covered with brown (cocoa-flavored) Eurocrem, and another half covered with white Eurocrem (hazelnut-flavored).

History

The trademark Eurocrem was registered with the World Intellectual Property Organisation (WIPO) on 3 August 1967 by the Italian company A. Gandola & C. Spa, receiving registration number 336733. [2] A. Gandola & C. Spa licensed the Eurocrem brand in 1972 to Takovo, a food and drinks manufacturer based in Gornji Milanovac, which is now part of Swisslion Group. [3] Takovo was one of the largest industrial companies of the former SFR Yugoslavia. A. Gandola & C. Spa still produces the original Eurocrem chocolate spread.

On 15 September 2008, Swisslion Group registered the Takovo Eurocrem trademark with the WIPO, receiving registration number 993249. [4] According to local media reports in November 2011, Swisslion Group produces 12.000 tonnes (13.228 tons) of Takovo Eurocrem annually; half of that amount is exported to the United States, Western European countries, and countries of the former SFR Yugoslavia. [5]

Licensed Eurocrem is available in only one flavor combination, hazelnut and cocoa.

There's a few variants and sizes of Eurocrem, including Eurocrem Blok, a form of Eurocrem in the style of a chocolate bar, as well as sizes up to 2-lb. buckets.

Eurocrem has been marketed under various slogans, including "for the growing generation", "we grow together" and "there's only one", with the latter used recently as of February 2018. [1]

Packages

Numerous package types and sizes are manufactured, ranging from 15 g (0.53 oz) to 5 kg (11 lb) containers. [1] Various packaging materials are used, depending on package sizes and their targeting at retail or bulk consumers – including foil packs, plastic or glass bowls and jars, and plastic buckets. Swisslion Group also manufactures a bar version of Eurocrem called Euro Blok.

See also

Related Research Articles

<span class="mw-page-title-main">Nutella</span> Chocolate and hazelnut flavored spread

Nutella is a brand of brown, sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was introduced in 1964, although its first iteration dates to 1963.

<span class="mw-page-title-main">Chocolate bar</span> Confection

A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some varieties of English and food labeling standards, the term chocolate bar is reserved for bars of solid chocolate, with candy bar used for products with additional ingredients.

<span class="mw-page-title-main">Gornji Milanovac</span> Town and municipality in Šumadija and Western Serbia, Serbia

Gornji Milanovac is a town and municipality located in the Moravica District of central Serbia. The population of the town is 23,109, while the population of the municipality is 38,985.

<span class="mw-page-title-main">Kit Kat</span> Chocolate-covered wafer bar

Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, England. It is produced globally by Nestlé, except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company.

<span class="mw-page-title-main">Ferrero SpA</span> Italian multinational food corporation

Ferrero International SpA, more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba. Ferrero is a manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer and confectionery company in the world. Ferrero SpA is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms".

Butterfinger is a candy bar manufactured by the Ferrara Candy Company, a subsidiary of Ferrero. It consists of a layered crisp peanut butter core covered in a "chocolatey" coating. It was invented by Otto Schnering of the Curtiss Candy Company in 1923. A popularity contest chose the name.

<span class="mw-page-title-main">Hershey's Kisses</span> Chocolate candy brand manufactured by the Hershey Company

Hershey's Kisses is a brand of chocolate first produced by the Hershey Company in 1907. The bite-sized pieces of chocolate have a distinctive conical shape, sometimes described as flat-bottomed teardrops. Hershey's Kisses chocolates are wrapped in squares of lightweight aluminum foil. A narrow strip of paper, called a plume, protrudes from the top of each Hershey's Kiss wrapper. Originally designed as a flag for the "Hershey's" brand, the printed paper plumes were added to the Kisses product wrapper in 1921 to distinguish the Hershey's Kiss from its competitors who were offering similar products.

<span class="mw-page-title-main">Ritter Sport</span> Brand of chocolate bar

Ritter Sport is a brand of chocolate bar from the family-owned Alfred Ritter GmbH & Co. KG, which has its headquarters in Waldenbuch, Germany. The company was founded in 1912 by Clara and Alfred Eugen Ritter and has been family-owned ever since. Andreas Ronken has been the CEO since 2015.

<span class="mw-page-title-main">Milka</span> Confectionery brand primarily sold in Europe

Milka is a Swiss brand of chocolate confectionery. Originally made in Switzerland in 1901 by Suchard, it has been produced in Lörrach, Germany, from 1901. Since 2012 it has been owned by US-based company Mondelez International, when it started following the steps of its predecessor Kraft Foods Inc., which had taken over the brand in 1990. It is sold in bars and a number of novelty shapes for Easter and Christmas. Products with the Milka brand also include chocolate-covered cookies and biscuits.

<span class="mw-page-title-main">Maltesers</span> Confectionery product made by Mars

Maltesers are a British confectionery product manufactured by Mars Inc. First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Europe, Australia, New Zealand, Canada, United States and Middle East. The slogan is "The lighter way to enjoy chocolate".

CocoaVia is a brand name for a daily cocoa extract supplement. The name CocoaVia is a registered trademark of Mars, Incorporated.

<span class="mw-page-title-main">Types of chocolate</span> Classification of different chocolate types

Chocolate is a food made from roasted and ground cocoa pods mixed with fat and powdered sugar to produce a solid confectionery. There are several types of chocolate, classified primarily according to the proportion of cocoa and fat content used in a particular formulation.

<span class="mw-page-title-main">Nudossi</span> Brand of hazelnut spread

Nudossi is a brand of sweetened hazelnut cocoa spread manufactured by the Saxon and Dresdner baking and confectionery GmbH & Co. KG ,formerly known as Vadossi. In its plastic container with a red lid, Nudossi is the manufacturer's best-known product. Well known as a product during the German Democratic Republic (GDR), it was often compared to Nutella which had been widely available outside the Communist bloc since 1965. In 1972, the company was nationalized and production was discontinued after German reunification, as demand initially dropped.

<span class="mw-page-title-main">Quadratini</span> Wafer biscuits

Quadratini is an Italian brand of cube wafer biscuits with layered sheets. It is produced by the company Loacker, a business founded in 1925 in South Tyrol, Italy by Alfons Loacker.

The following outline is provided as an overview of and topical guide to chocolate:

<span class="mw-page-title-main">Crunch (chocolate bar)</span> Chocolate bar

Crunch is a chocolate bar made of milk chocolate and crisped rice. It is produced globally by Nestlé with the exception of the United States, where it is produced under license by the Ferrara Candy Company, a subsidiary of Ferrero.

Swisslion Group is a Serbian multinational food and drinks manufacturer headquartered in Novi Sad. Its products are produced in its factories located in Serbia, Croatia, North Macedonia, and Bosnia and Herzegovina.

<span class="mw-page-title-main">Tony's Chocolonely</span> Dutch chocolate brand

Tony's Chocolonely is a Dutch chocolate company founded in 2005 that produces and sells chocolate. In 2018, the company's market share in the Netherlands was 18 percent, making it one of the country's largest chocolate manufacturers.

<span class="mw-page-title-main">Kinder (brand)</span> Italian candy brand

Kinder is a brand of chocolate produced by Italian multinational confectionery company Ferrero. Products under the Kinder brand include several varieties and are sold in over 125 countries worldwide.

References

  1. 1 2 3 "Eurocrem - Swisslion-Takovo". Swisslion Group. Archived from the original on December 26, 2018. Retrieved September 15, 2013.
  2. ↑ "International Mark - (336733) EUROCREM". WIPO. Archived from the original on October 28, 2010. Retrieved December 3, 2010.
  3. ↑ "Swisslion acquires 70% stake in PIK Takovo of Gornji Milanovac - 33m euros". vibilia.rs. January 9, 2004. Retrieved March 17, 2014.
  4. ↑ "Eurocrem". lupiga.com. March 14, 2002. Retrieved March 17, 2014.
  5. ↑ "Eurokrem – Takovo's top product". limun.hr. November 10, 2011. Archived from the original on December 27, 2013. Retrieved March 17, 2014.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.