Pop-up ads or pop-ups are forms of online advertising on the World Wide Web. A pop-up is a graphical user interface (GUI) display area, usually a small window, that suddenly appears in the foreground of the visual interface. The pop-up window containing an advertisement is usually generated by JavaScript that uses cross-site scripting (XSS), sometimes with a secondary payload that uses Adobe Flash. They can also be generated by other vulnerabilities/security holes in browser security.
Maxthon is a freeware web browser, created by JeffChen in Singapore. It is available for Windows, macOS, Linux, and as Maxthon Mobile for Android, iOS, and Windows Phone 8. Since version 6, Maxthon is based on Chromium.
A touchscreen is a type of display that can detect touch input from a user. It consists of both an input device and an output device. The touch panel is typically layered on the top of the electronic visual display of a device. Touchscreens are commonly found in smartphones, tablets, laptops, and other electronic devices. The display is often an LCD, AMOLED or OLED display.
In computing, Internet geolocation is software capable of deducing the geographic position of a device connected to the Internet. For example, the device's IP address can be used to determine the country, city, or ZIP code, determining its geographical location. Other methods include examination of Wi-Fi hotspots.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Personalization consists of tailoring a service or product to accommodate specific individuals. It is sometimes tied to groups or segments of individuals. Personalization involves collecting data on individuals, including web browsing history, web cookies, and location. Various organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization acts as a key element in social media and recommender systems. Personalization influences every sector of society — be it work, leisure, or citizenship.
ZoneAlarm is an internet security software company that provides consumer antivirus and firewall products. ZoneAlarm was developed by Zone Labs, whose CEOs were Kevin Nickel, Mouad Abid and Shahin and the Company was acquired in March 2004 by Check Point. ZoneAlarm's firewall security products include an inbound intrusion detection system, as well as the ability to control which programs can open outbound connections.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Machine to machine (M2M) is direct communication between devices using any communications channel, including wired and wireless. Machine to machine communication can include industrial instrumentation, enabling a sensor or meter to communicate the information it records to application software that can use it. Such communication was originally accomplished by having a remote network of machines relay information back to a central hub for analysis, which would then be rerouted into a system like a personal computer.
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
This article details features of the Opera web browser.
Pen computing refers to any computer user-interface using a pen or stylus and tablet, over input devices such as a keyboard or a mouse.
Cyril Lionel Houri is a New York-based inventor and entrepreneur who has founded two geolocation technology companies: InfoSplit, Inc. and Mexens Technology Inc.. Houri is recognized as one of the inventors of IP address geolocation, and has contributed in the advance of WiFi and cellular positioning technologies. For his expertise, he testified as an expert witness on location-based technology in LICRA vs. Yahoo!.
Targetedadvertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.
Session replay is the ability to replay a visitor's journey on a web site or within a mobile application or web application. Replay can include the user's view, user input, and logs of network events or console logs. Session replay is supposed to help improve customer experience and help identify obstacles in conversion processes on websites. However, it can also be used to study a website's usability, customer behavior, and the handling of customer service questions as the customer journey, with all interactions, can be replayed. Some organizations also use this capability to analyse fraudulent behavior on websites.
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web. Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers. Web tracking can be part of visitor management.
Evercookie is an open-source JavaScript application programming interface (API) that identifies and reproduces intentionally deleted cookies on the clients' browser storage. This behavior is known as a Zombie cookie. It was created by Samy Kamkar in 2010 to demonstrate the possible infiltration from the websites that use respawning. Websites that have adopted this mechanism can identify users even if they attempt to delete the previously stored cookies.
Behavioral analytics is a recent advancement in business analytics that reveals new insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications, and Internet of Things (IoT). The rapid increase in the volume of raw event data generated by the digital world enables methods that go beyond demographics and other traditional metrics that tell us what kind of people took what actions in the past. Behavioral analysis focuses on understanding how consumers act and why, enabling predictions about how they are likely to act in the future. It enables marketers to make the right offers to consumer segments at the right time.
Corporate surveillance describes the practice of businesses monitoring and extracting information from their users, clients, or staff. This information may consist of online browsing history, email correspondence, phone calls, location data, and other private details. Acts of corporate surveillance frequently look to boost results, detect potential security problems, or adjust advertising strategies. These practices have been criticized for violating ethical standards and invading personal privacy. Critics and privacy activists have called for businesses to incorporate rules and transparency surrounding their monitoring methods to ensure they are not misusing their position of authority or breaching regulatory standards.
Network eavesdropping, also known as eavesdropping attack, sniffing attack, or snooping attack, is a method that retrieves user information through the internet. This attack happens on electronic devices like computers and smartphones. This network attack typically happens under the usage of unsecured networks, such as public wifi connections or shared electronic devices. Eavesdropping attacks through the network is considered one of the most urgent threats in industries that rely on collecting and storing data. Internet users use eavesdropping via the Internet to improve information security.
