Experimental Jetset is a Dutch graphic design collective composed of Danny van den Dungen (born 1971), Marieke Stolk (born 1967) and Erwin Brinkers (born 1973). Their work focuses on printed matter, museum installations, [1] [2] and brand identities.
Works by Experimental Jetset are held in permanent collections of the Museum of Modern Art, [4] Cooper Hewitt Design Museum, [5] SFMOMA, [6] Chicago Art Institute, [7] Museum für Gestaltung, [8] and Stedelijk Museum. [9] [10] The group's most notable projects include the 2013 logotype and brand identity for the Whitney Museum in New York [11] [12] [13] [14] and the popular 2001 Beatles-inspired T-shirt John & Paul & Ringo & George. [15] [16] [17]
Experimental Jetset was formed in Amsterdam in 1997. [18] Members of the group met while studying at Gerrit Rietveld Academie. [19] [20] [21] The collective's name references Experimental Jet Set, Trash and No Star , a 1994 album by rock band Sonic Youth. [22] [23]
Experimental Jetset are known for using the Helvetica font in most of their works [19] [21] [24] and were featured in the 2007 Helvetica documentary film. [25] Their designs rarely center on imagery like photography or illustration, [16] [26] relying instead on typography, [27] and are notable for their use of a restrained color palette, limited mostly to black, white, red, and blue. [28] The group's work combines modernist and post-punk influences, [15] drawing on Dutch art movements like De Stijl and Provo. [26]
Experimental Jetset authored a series of books: Statement And Counter-Statement: Notes on Experimental Jetset (2015), [29] Full Scale, False Scale: A Reader Of Sorts (2019), [30] and Superstructures (2021), [31] all published by the Dutch imprint Roma.