Extra (gum)

For the Extra gum marketed in some other countries, see Orbit (gum).

Extra

Extra logo in US
Pack of Extra marketed in North America
Product type	Chewing gum
Owner	Mars, Inc.
Produced by	Wrigley Company
Country	United States
Introduced	1984;41 years ago (1984)
Website	extragum.com

Extra Dessert Delights sticks

Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in several markets in the world with different variations. ^[1]

An American piece of Extra gum is approximately 2.5 gram in weight and has 2 grams of sugar alcohol. This compares to a 1.9 gram in weight and 1 gram sugar alcohol value in an American piece of Orbit gum. ^{[2] [3]} Unlike Orbit, Extra does not contain xylitol. ^[4]

History

Extra was launched in 1984 in the US and became one of the most popular brands of chewing gum there within a few years. ^[5] It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand (aspartame), a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals.^{[ citation needed ]}

As of 2001, Extra was being marketed in the US, Canada, Germany, China, Hong Kong, Taiwan, Australia and New Zealand. ^[6] However it was also marketed at the time in Great Britain since 1990. ^{[7] [8]}

Extra became the sponsor of the Mexico national football team in 2011. ^[9]

References

1. "Worldwide Brands". Wrigley.com. Retrieved 4 March 2013.
2. "Extra Peppermint Sugar Free Chewing Gum, 15-Stick Single Pack".
3. "Orbit Peppermint Sugarfree Chewing Gum, 14 Piece Single Pack".
4. Spencer, Marisa; Gupta, Amit; Dam, Lauren Van; Shannon, Carol; Menees, Stacy; Chey, William D. (2016-04-30). "Artificial Sweeteners: A Systematic Review and Primer for Gastroenterologists". Journal of Neurogastroenterology and Motility. 22 (2): 168–180. doi:10.5056/jnm15206. ISSN   2093-0879. PMC   4819855 . PMID   26932837.
5. "Extra | Sugar Free Gum | Extra Dessert Delights". Wrigley.com. Archived from the original on August 31, 2009. Retrieved 4 March 2013.
6. "Extra :: Wrigley". www.wrigley.com. Archived from the original on 2002-10-14. Retrieved 2025-10-07. Extra is the #1 gum in America. It is available worldwide in the U.S., Hong Kong, China, Canada, Taiwan, New Zealand, Germany, and Australia.
7. "Case Study Detail | Mayer de Groot – Marketing-Research and Consult GmbH". www.mayerdegroot.com. Retrieved 2025-10-08.
8. Week, Marketing (2002-02-07). "Wrigley prospers by sticking with gum". Marketing Week. Retrieved 2025-10-08.
9. "Extra® Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Gold... – CHICAGO, 24 June 2011 /PRNewswire/". Prnewswire.com. Retrieved 4 March 2013.

External links

• Official website