 | |
| Product type | Personal care |
|---|---|
| Owner | Henkel |
| Introduced | 1954 |
| Website | int |
Fa is an international brand for personal care products. It is a subsidiary of German company Henkel AG. [1] Fa products include skin care lotions, creams and gels, as well as shower gels, bubble baths, soaps and deodorants. [2]
The name comes from German : fabelhafte "fabulous" and German : Fadenseife "thread soap".
The first Fa product, a new bar soap, talc powders was launched in 1954 by Henkel-subsidiary Dreiring. In 1975, Henkel's first Fa-shower gel was introduced. Fa products were since then joined by new series of bar soaps, liquid soaps, shower gels, bubble baths, roll-on deodorants, stick deodorants and deosprays. [3] As of today, Fa is marketed in some 120 countries.
In 2008, the Federal Cartel Office imposed a fine totaling EUR 21.6 million on the Henkel group for price fixing, among other things, for Fa brand shower gel. [4]
The product family includes soap, shower gel and deodorant. [5] Fa is one of the European market leaders. [6] Products are also marketed under the Fa brand in the Middle East, Africa and Asia. In total, Fa is sold in 146 countries. Since Fa gets a new appearance every few years, the brand is considered a prime example for a product relaunch. [7]
S. C. Johnson & Son, Inc. is an American multinational corporation, privately held manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin. In 2017, S. C. Johnson employed approximately 13,000 people and had estimated sales of $10 billion.
Persil is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America, China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available laundry detergent that combined bleach with the detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate.
Sunlight is a brand of laundry soap, laundry detergent and dishwashing detergent manufactured and marketed around the world by Unilever, except in the United States and Canada, where it has been owned by Sun Products since 2010.
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. Founded in 1876, the DAX company is organized into two globally operating business units and is known for brands such as Loctite, Persil, Fa, Pritt, Dial and Purex.
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA.
Lilleborg AS is a major hygiene and cleaning article company in Norway, owned by the Orkla Group. It was established in 1833, and was one of the first companies in Norway to start manufacturing brand name products. It currently operates three factories in Norway, and employs a total working staff of 595.
Dial is an American brand of soap, body wash and hand sanitizer manufactured by Henkel North American Consumer Goods, the American subsidiary of Henkel AG & Co. KGaA. It was the world's first antibacterial soap.
Radox is a brand of personal care products, best known for their range of bubble bath and shower gels. The brand was founded in the United Kingdom in 1908, and is now also available in Ireland, Czech Republic, Australia, Malaysia and South Africa. In September 2009 it was bought by Anglo-Dutch multinational Unilever from the Sara Lee Corporation.
Rexona is an Australian deodorant and antiperspirant brand owned by British conglomerate Unilever.
Shower gel is a specialized liquid product used for cleaning the body during showers. Not to be confused with liquid soaps, shower gels, in fact, do not contain saponified oil. Instead, it uses synthetic detergents derived from either petroleum or plant sources.
Sanex is a brand of personal care products owned by Colgate-Palmolive. It is sold in European countries and South Africa. In 2011, the brand was acquired by Colgate-Palmolive from Unilever for £580 million.
Right Guard is an American brand of deodorant and shower gel that is manufactured and sold by Thriving Brands LLC. It is the second largest brand in the male deodorant category in the United States. Right Guard was introduced in 1960 by The Gillette Company as the first aerosol deodorant. The Procter & Gamble Company acquired Gillette in 2005 and sold the Right Guard brand to The Dial Corporation, a subsidiary of Henkel, in 2006. The brand was acquired by Thriving Brands LLC in June 2021.
Coast is an American brand of deodorant soap and body wash owned by High Ridge Brands Company. It was originally introduced by Procter & Gamble in 1976. Its marketing catchphrase is "The Eye Opener!" Originally a bar soap, the company also began to produce body wash in 2003.
The Groupe Vendome SA was a French cosmetics holding company based in Dijon. The company was established in April 2002 as a result of management buyout arranged by the management team with a €33 million investment from the private equity fund i3.
Schmidt's Deodorant Company, LLC is an American personal care company based in Portland, Oregon. A subsidiary of Unilever, Schmidt's Naturals manufactures and sells plant and mineral-based personal care products including natural deodorant, soap, and toothpaste.
Hans Schwarzkopf was a German chemist, entrepreneur, and inventor. He was the founder of the Schwarzkopf haircare brand, now owned by the Henkel brand.
Dr. Squatch is an American personal care company selling products marketed towards men. The company was founded in 2013 in San Diego, and is now based in Los Angeles. Originally producing bar soap, the company has since added items like toothpaste and deodorant to its offerings. Its products are marketed as "natural", and their branding relies on natural-sounding product names such as "Eucalyptus Greek Yogurt" and "Grapefruit IPA", based on an association with a natural ingredient. As of late 2021, its products were only sold online and by subscription. Now they are also sold in physical stores as well.
share is a German consumer goods brand and certified B Corporation with products in the food, beverage and personal care sectors. Based on the one for one model one needed item is given away for each item purchased. As of February 2024, share claims to have financed more than 162 million relief efforts. In 2022 and 2023, share was named Germany's "Strongest Startup Brand".
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Media related to Fa (brand) at Wikimedia Commons
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