Fallow (restaurant)

Last updated

Fallow
Fallow (restaurant)
Restaurant information
EstablishedMay 2019 (2019-05)
Head chef
  • William Murray
  • Jack Croft
Food type Modern British
Dress codeCasual
Street address52 Haymarket, London SW1Y 4RP, UK
CityLondon
Coordinates 51°30′33″N0°07′58″W / 51.50917°N 0.13278°W / 51.50917; -0.13278
Website fallowrestaurant.com

Fallow is a restaurant located in London, England. The restaurant serves modern British cuisine, with a focus on sustainable cooking. [1] It has been listed as a Bib Gourmand restaurant in the Michelin Guide since 2021. [2]

Contents

The restaurant has a YouTube channel showcasing gourmet recipes and cooking filmed inside within the restaurant, which has amassed over 1 million subscribers. [3]

History

In May 2019, the first iteration of Fallow was founded by chefs Jack Croft and William Murray, along with entrepreneur James Robson. Croft and Murray had previously been chefs for Dinner by Heston Blumenthal. [4] After a series of pop-up restaurants under the Fallow name, a permanent location was established at St James's Market in 2021. [5]

In October 2023, Croft, Murray and Robson opened a fried chicken restaurant called Fowl, also in St James's Market. [6] In April 2024, the trio opened a third restaurant called Roe in Canary Wharf, which was listed on the 2025 Michelin Guide. [4] [7]

Reception

William Sitwell gave the restaurant 4 stars out of 5 in his review for The Daily Telegraph, calling it 'fittingly fine, dandy and fabulous'. [8] In The Guardian, food critic Jay Rayner gave a positive review, calling it 'some of the best food I’ve tried in London'. [9] Tanya Gold for The Spectator gave a more negative review, saying that it was 'food ruined by an existential crisis'. [10]

In 2022, Fallow was named the sustainable restaurant of the year by both GQ and Marie Claire magazine. [11] [12] The restaurant is a certified B Corporation. [13]

References

  1. ↑ Russell, Sean (1 April 2021). "When the restaurants open: The real life of a sous chef in London". The Independent. Archived from the original on 19 May 2024. Retrieved 16 July 2025.
  2. ↑ "New Bib Gourmands Announced: Michelin Guide 2021". MICHELIN Guide. Archived from the original on 15 January 2025. Retrieved 17 July 2025.
  3. ↑ Famurewa, Jimi (23 March 2025). "Social climbers: is non-stop content creation now what it takes for restaurants to survive?". The Guardian . Retrieved 13 July 2025.
  4. 1 2 Lewis, Annie (23 October 2024). "Meet the chef: Will Murray of Fallow, Fowl and Roe". Luxury London. Archived from the original on 13 May 2025. Retrieved 13 July 2025.
  5. ↑ Southan, Henry (13 October 2021). "Fallow finds a new home at St James's Market". CODE. Archived from the original on 1 December 2021. Retrieved 13 July 2025.
  6. ↑ Taylor, Joanna (20 October 2023). "Introducing Fowl, a new pop-up chicken restaurant using a brand new bird". The Standard. Archived from the original on 25 October 2023. Retrieved 13 July 2025.
  7. ↑ "Fallow: Inside London's Buzziest Restaurant". MICHELIN Guide. Retrieved 16 July 2025.
  8. ↑ Sitwell, William (14 January 2022). "William Sitwell reviews Fallow, London: 'The corn ribs were so fabulous – this is umami on speed'". The Telegraph. Archived from the original on 6 May 2025. Retrieved 17 July 2025.
  9. ↑ Rayner, Jay (14 August 2022). "Fallow, Haymarket: 'Some of the best food I've tried in London' – restaurant review". The Guardian. ISSN   0261-3077 . Retrieved 17 July 2025.
  10. ↑ Gold, Tanya (10 March 2022). "Food ruined by an existential crisis: Fallow reviewed". The Spectator. Archived from the original on 18 April 2025. Retrieved 17 July 2025.
  11. ↑ Henderson, Paul (26 April 2022). "GQ Food & Drink Awards 2022: the winners". British GQ. Retrieved 17 July 2025.
  12. ↑ Features, Alice Barraclough published in (20 July 2022). "Marie Claire UK Sustainability Awards 2022: Food and Drink winners". Marie Claire UK. Archived from the original on 13 December 2024. Retrieved 17 July 2025.
  13. ↑ "Fallow St James's secures B Corp certification". Dine Out Magazine. 4 September 2024. Archived from the original on 7 October 2024. Retrieved 17 July 2025.
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