Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food, food from a specific area, or a city or region as a tourism destination.
Robert Perloff was an American psychology and business administration professor emeritus, who taught at Purdue University and the University of Pittsburgh. He was a president of the Association for Consumer Research and the American Psychological Association.
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interests.
The Russell Sage Foundation is an American non-profit organisation established by Margaret Olivia Sage in 1907 for “the improvement of social and living conditions in the United States.” It was named after her recently deceased husband, railroad executive Russell Sage. The foundation dedicates itself to strengthening the methods, data, and theoretical core of the social sciences in order to better understand societal problems and develop informed responses. It supports visiting scholars in residence and publishes books and a journal under its own imprint. It also funds researchers at other institutions and supports programs intended to develop new generations of social scientists. The foundation focuses on labor markets, immigration and ethnicity, and social inequality in the United States, as well as behavioral economics.
Children's culture includes children's cultural artifacts, children's media and literature, and the myths and discourses spun around the notion of childhood. Children's culture has been studied within academia in cultural studies, media studies, and literature departments. The interdisciplinary focus of childhood studies could also be considered in the paradigm of social theory concerning the study of children's culture.
SAGE Publishing, formerly SAGE Publications, is an American independent publishing company founded in 1965 in New York by Sara Miller McCune and now based in Newbury Park, California.
The Archives of Sexual Behavior is a peer-reviewed academic journal in sexology. It is the official publication of the International Academy of Sex Research.
Andrew Ehrenberg was a statistician and marketing scientist. For over half a century, he made contributions to the methodology of data collection, analysis and presentation, and to understanding buyer behaviour and how advertising works.
The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes. The practice of marketing has been known for millennia, but the term "marketing" used to describe commercial activities assisting the buying and selling of products or services came into popular use in the late nineteenth century. The study of the history of marketing as an academic field emerged in the early twentieth century.
American Association of Family and Consumer Sciences (AAFCS) is an American professional association that networks professionals in the area of family and consumer science. It was founded in 1908 as the American Home Economics Association by Ellen H. Richards. In 1994 it changed its name to the current one.
Stephen L. Vargo is an American academic in the field of marketing, currently serving as a professor at the University of Hawaiʻi.
The hedonic music consumption model was created by music researchers Kathleen Lacher and Richard Mizeski in 1994. Their goal was to use this model to examine the responses that listening to rock music creates, and to find if these responses influenced the listener's intention to later purchase the music. The article begins with a discussion of why the issue of music consumption is important. Music is then explored as an aesthetic product, prior to a discussion of what hedonic consumption is, as well as its origins, and concludes with an in-depth look at the model itself.
Journal of Consumer Culture is a peer-reviewed academic journal that covers the field of sociology, specifically research on consumption and consumer culture. The journal's editor-in-chief is Steven Miles. It was established in 2001 and is currently published by SAGE Publications.
The International Political Science Review/Revue Internationale de Science Politique is a peer-reviewed academic journal covering the field of political science. The editors-in-chief are Marian Sawer and Theresa Reidy. It was established in 1980 and is published by SAGE Publications on behalf of the International Political Science Association.
Television & New Media is a peer-reviewed academic journal that publishes papers in the field of communication. The journal's editors are Diane Negra and Jonathan Corpus Ong. It has been in publication since 2000 and is currently published by SAGE Publications.
The Clothing & Textiles Research Journal is a peer-reviewed academic journal that publishes papers in the field of Social Sciences. The journal's editor is Youn-Kyung Lydia Kim, Department of Retail, Hospitality, and Tourism Management, University of Tennessee, Knoxville. It has been in publication since 1982 and is currently published by SAGE Publications in association with the International Textiles and Apparel Association.
Rajesh Shukla (born 1 August 1965) is an Indian researcher, author and applied statistician. His major area of work is the Indian Consumer landscape and citizens’ environment. Shukla has served as the Director for NCAER-Centre for Macro Consumer Research and is a visiting professor at Institute for Human Development (IHD), India. He is currently serving as the Managing Director & CEO of People Research on India's consumer economy (PRICE, branded as ICE 3600), an independent not-for-profit ‘think-tank’ cum ‘fact-tank’, engaged in identifying data gaps, collecting, building and disseminating seminal knowledge and insights into India's Citizens’ Environment and Consumer Economy.
Ela Veresiu is a Canadian-Romanian consumer sociologist and an associate professor of marketing at the Schulich School of Business, York University.
Prof. Rajat K Baisya is an Indian management professor, author, and researcher. He was formerly Professor & Dean of Dept of Management Education, IIT Delhi. He was awarded Canada Gairdner International Award for the year 1974. He was also awarded Dr J.S.Pruthi Award for the year 2001 for significant contribution to the food industry.
