 | |
| Company type | Privately held |
|---|---|
| Industry | Pet insurance |
| Founded | 11 September 2003 |
| Founders | Chris and Natasha Ashton |
| Headquarters | 101 Greenwich St., , USA |
Area served | United States and Canada |
Key people | Paul Guyardo (CEO) |
Number of employees | 200+ |
| Website | www |
Fetch is a pet insurance provider and pet health company headquartered in New York City, helping pet owners cover veterinary bills in the United States and Canada.
Fetch was founded in September 2003 by husband and wife entrepreneurs Chris and Natasha Ashton after experiencing a high veterinary bill. In November 2003, Fetch Inc. was awarded the exclusive license for the Petplan brand in the United States. [1] In 2007, the company began selling its first policies, [2] and started selling policies online later that year. The company formed partnerships with animal shelters, veterinarians, and health insurance providers to help sell 120,000 policies by 2014. [3]
In 2019, Petplan hired Paul Guyardo as the new CEO. [4] The same year it was acquired by private equity firm, Warburg Pincus. At the time, it had 200 employees and $130 million in annual sales. [5] Since the acquisition, the company expanded into technology including a mobile app in 2020 for communication and access to insurance plans and pet health/wellness information. [6] [7]
In 2020, The Dodo, an animal media brand of Group Nine Media Inc., took a minority stake in Petplan. [6] [8] The deal also included a brand-licensing and marketing-services arrangement. [6]
In 2021, AXIS Insurance partnered with Fetch to serve as its key underwriter. [8]
In September 2022, Fetch announced its dog disease database and predictive pet health tool, “Fetch Health Forecast,” which draws clinical data points from medical claims to make predictions about potential future medical conditions and vet expenses. [9]
In 2023, Fetch partnered with pet telehealth platform Vetster to offer virtual veterinary appointments. [10]
Fetch partnered with The Garfield Movie in 2024 as its exclusive pet insurance sponsor, launching a marketing campaign tied to the film's release. [11]
In July 2025, Fetch partnered with SATELLAI to develop an artificial intelligence (AI)-powered dog collar called the “SATELLAI Collar.” The collar offers training options, a virtual fence, and insights into dogs’ behavior, energy levels, and rest patterns. [12]
Fetch offers insurance for pets in the United States and Canada. It insures cats and dogs beginning at six weeks old with comprehensive coverage. [13] [14] Fetch extended its coverage during the COVID-19 pandemic. The new service covered treatment of a COVID-infected pet, boarding of a pet if an owner was infected, and adding a pet guardian to a plan. [15] [16]
In response to customer demand for wellness benefits, Fetch added three tiered preventive care plans in 2023. [13]
Fetch was selected by North Shore Animal League America, a no-kill animal rescue and adoption organization, as its exclusive pet insurance provider. [17]
Fetch also has partnerships with the Charleston Animal Society, an animal protection organization, and Best Friends Animal Society, a no-kill animal sanctuary. [18] [19]
On October 20, 2025, Fetch hosted an inaugural Fetch Pet Gala at The Carlyle Hotel in New York City. The event raised over $530,000 for several nonprofits, including Broadway Cares/Equity Fights AIDS, Broadway Barks, Project Street Vet, and Wags & Walks. [20] [21] [22]
On December 4, 2025, Heritage Auctions Winter Luxury Accessories Signature® Auction Featured Fetch Pet Insurance's Collars for Cause designer-made pieces. Net proceeds from the collars went toward Broadway Cares, Broadway Barks, Project Street Vet, and Wags & Walks. [23]
Project Street Vet
In December 2022, Fetch collaborated with nonprofit public charity Project Street Vet (PSV) to increase access to free veterinary care in Los Angeles. [24]
Fetch launched the 101 Donations campaign in 2022 to support Project Street Vet in providing free veterinary care, treatment, and support to the pets of individuals experiencing homelessness and housing vulnerability. [25] [26] [27]
In May 2023, Fetch partnered with Torch & Crown Brewing Company, creating a limited-edition craft beer called Fetch Pale Ale to help raise funds for PSV’s first New York chapter. [28] [29]
In 2025, Fetch Pet Insurance was named "Best Comprehensive Pet Insurance" by the Finder Pet Insurance Awards 2025. [30]
Also in 2025, Fetch was named "Best for Wellness Coverage" by U.S. News & World Report. [31]
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