Firangi (TV channel)

Last updated

Firangi
CountryIndia
Broadcast areaIndia
Headquarters Mumbai, Maharashtra
Programming
Language(s) Hindi
Picture format 576i (SDTV)
Ownership
Owner Sahara One Media & Entertainment Limited
Sister channels Sahara One
Filmy
Sahara Samay
Sahara Samay Bihar Jharkhand
Sahara Samay Madhya Pradesh Chhattisgarh
Sahara Samay Rajasthan
Sahara Samay Uttar Pradesh Uttarakhand
Aalami Samay
History
Launched25 February 2008;16 years ago (2008-02-25)
Availability
Streaming media
MX Player

Firangi [1] [2] is a Hindi-language entertainment channel that was owned by Sahara India Pariwar. In its early years, this channel telecast some international shows and movies that were dubbed in the Hindi language. The channel now airs reruns of old Sahara One series, similar to Star Utsav. [3]

Contents

History

Sahara announced in August 2007 that it was going to launch a "world TV" channel under the name Firangi, appointing Rajeev Chakrabarti as its business head. The channel was scheduled to air television series from around the world, including popular telenovelas, all dubbed in Hindi, in order to attract adult audiences with different content to what is mainly shown on mainstream Hindi language entertainment channels. [4] In October, Sahara attended MIPCOM to buy content for the new channel. [5]

On February 9, 2008, Firangi announced its launch date (February 25). At the time, 40% of locals watched dubbed foreign content. Its content was imported from several European and Latin American countries, as well as Israel. Its competitor, UTV's Bindass, was also engaged in the broadcast of dubbed foreign series. The surge in Hindi dubs of international series came as the result of surveys which perceived Star Plus and Zee TV's Hindi soaps as "dull and boring". Firangi had agreements with Televisa, SevenOne, Marathon Media, Dou Media, Telemundo and TV Globo (providing the channel with Pages of Life and America). [6] Days ahead of launch, Firangi unveiled its initial slate of series. The channel was broadcasting its prime time content in two consecutive slots: the new episodes between 5 and 8pm for housewives and the repeats between 9pm and 12am for viewers who came home from work. [7] [8]

Former shows

Dubbed series

Acquired series

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References

  1. "Get Sahara Firangi Now On DD Direct" . Retrieved 4 July 2021.
  2. "Sahara Firangi Hindi Movie Channel FTA From Asiasat 7" . Retrieved 4 July 2021.
  3. "Sahara Firangi Free To Air Channel" . Retrieved 4 July 2021.
  4. "SaharaOne names its 'world TV' channel FIRANGI". AFAQS!. 20 August 2007.
  5. "Firangi will clearly be largest India buyer: Rajeev Chakrabarti". Indian Television. 8 October 2007.
  6. "Dubbing to ride on 'Firangi' content". Indian Television. 9 February 2008.
  7. "Firangi Unveils Programming Content" . Retrieved 21 June 2021.
  8. "Get Sahara Firangi Now On DD Direct" . Retrieved 4 July 2021.